Niharika Elety

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🌺 Environmentalist | Designer | Vegan Cook 🌿 Exploring sustainability, fashion and heritage 🌼 Founder @tegacollective 🦋 elety.niha@gmail.com

Member Since MAY 28, 2022
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Highlights

How can we indigenous our fashion supply chains to create thriving ecosystems? Honored to have spoken at the UN and represent @tegacollective amplifying Adivasi (indigenous) communities on a global platform 🇺🇳 Adivasi communities practice symbiotic living, regenerative agriculture, natural dyeing, hand-loom weaving and craftsmanship - practices which offer promising solutions to our climate crisis. This is what inspired me to advocate through my brand @tegacollective we are a fashion brand amplifying Adivasi craft and knowledge. Check out our brand to learn more! #culturalsustainability #sustainability #unitednations #un #indigenousfashion #designerfashion #luxury #indiandesigner #southasian #desifashion #quilt #kantha #india#repairing #mending #thrifting

What constitutes luxury? What do we view as sustainable or desirable fashion? Honored to have spoken at the UN and represent @tegacollective amplifying Adivasi (indigenous) communities on a global platform 🇺🇳 The current fashion system suffers from cultural theft, colonization and capitalist exploitation. But, Adivasi communities practice symbiotic living, regenerative agriculture, natural dyeing, hand-loom weaving and craftsmanship - practices which offer promising solutions to our climate crisis. This is what inspired me to advocate through my brand @tegacollective we are a fashion brand amplifying Adivasi craft and knowledge. Check out our brand to learn more!

Honored to have spoken at the UN and represent @tegacollective amplifying Adivasi communities on a global platform 🇺🇳 Growing up in India, sustainability wasn’t a new concept but a way of life. Adivasi or Indigenous communities from India exemplify symbiotic living, employing regenerative agriculture, natural dyeing, and hand-loom weaving and stewardship by Indigenous communities—used when creating clothing. These systems are what fashion should be. Yet, they continue to suffer from cultural theft, colonization, and capitalist exploitation. That is what inspired me to advocate through my brand Tega Collective. Tega in my mother tongue Telugu means family and to Adivasi communities everything on this earth is family. Many indigenous practices offer promising solutions to our climate crisis. By indigenizing fashion supply chains, we pave the way for a sustainable, equitable future.

“Balancing activism and a sustainable fashion brand can be a juggling act, but I make a conscious effort to incorporate self-care into my routine.,” says activist @nihaelety. She believes rest is radical and vital in advocating for change. Niha is a New York and Hyderabad-based sustainable fashion advocate, designer, and storyteller. “Growing up in both India and the US, I noticed sustainability was practiced and viewed differently in each place.” she says, “That is why South Asian textile and fashion has become a vehicle for self-expression, sustainability, and relationship with my culture.” In 2022 Niha founded Tega Collective, a sustainable fashion enterprise that champions Adivasi communities from India and their textile traditions. With each clothing collection Tega co-creates with communities by highlighting their traditional colors, patterns and natural symbols. Click the link in our bio to read the full interview 🖊️

Grateful to be featured in @goodonyou_app on 🖋️ 💭 Cultural sustainability is at the intersection of labour justice and environmental preservation—and it’s a subject you need to be aware of.⁠ ⁠ Good On You’s rating analyst Jessica Ouano speaks with Indigenous artisans, brands, and cultural sustainability experts like @nihelety founder of @tegacollective to help you understand one of the most important topics in fashion that’s too often left out of sustainability conversations. What can brands and consumers do to make more informed decisions that amplify Indigenous and local cultures, histories, and creativity. Read now at the link in bio ↑⁠ ⁠ #SustainableFashion #FastFashion #ConsciousConsumer #EthicalConsumer #SustainableStyle #ConsciousStyle #GoodOnYou #GoodOnYouApp #EthicalFashion #CulturalAppropriation #Colonialism #indiandesigner #southasian #desifashion #adivasicraft #india #repairing #mending #thrifting

South Asian upcycling captured on film 🎞️ Intricate patchwork embroidered pants by @tegacollective and quilted Kantha Jacket by @namai_studio 🧵 In South Asia sustainable fashion is just fashion, because it is inherently sustainable with reusing and upcycling built into the fabric of our culture. Lambani tribe is uniquely known for their patchwork embroidery. The patchwork pieces are hand-embroidered scrap Khadi(cotton) fabric that are repurposed and joined together with embroidery and intricate patterns. Kantha is a well known patchwork technique used to upcycle originating from West Bengal and Bihar. Old fabrics, saris, and dhotis are stitched together with a simple running stitch to create stunning embroidered heirlooms. What upcycling techniques are unique to your country? 🪡 #handmade #sustainability #patchwork #quiltedjacket #patchworkpants #indiandesigner #southasian #desifashion #quilt #kantha #india #repairing #mending #thrifting

CLOTHING MATTERS: THE KEFFIYEH Clothing is a part of culture carried forward from generation to generation, preserve tradition. A cornerstone of identity, clothing represents our values and beliefs and when our right to choose our clothing is stripped away, it can lead to both erasure of individual and collective identity. This is a Palestinian keffiyeh and it has a fascinating history dating back to the Sumerians and Babylonians in Mesopotamia, traditionally worn to protect from harsh desert climates, sunburn and dust. But during the British mandate in 1936 the Arab revolt, Palestinians rebelled using the keffiyeh to hide their identity and avoid arrest. These events turn the keffiyeh into a symbol of resistance in Palestine which continues today with Palestinians and their allies alike donning keffiyehs at protests. Over the past few months, Palestinians have been facing genocide for over 100 days claiming thousands of lives, homes and land. Climate justice fights the occupation and exploitation of people on the basis of resources, economics, housing, agriculture, health, culture, ethnicity and more. We must DEMAND A CEASEFIRE NOW 🍉 ACTIONS TO TAKE: Demand Ceasefire Urgently and in large numbers US: Call/write your representatives by texting CEASEFIRE to 51905 via @jewishvoicesforpeace UK: Write to your MP Donate to via @ayeshaerkin @restlessbeings @thepcrf @islamicreliefuk @baitulmaal_usa @mecaforpeace @doctorswithoutborders #art #environmentaljustice #textiles #olivetree #figs #ceasefire #architecture #handloom #heritageart

As we step into a new year, I can’t help but share a little vision I’ve been brewing. Picture this: a generation that refuses to accept things at face value and. The beauty of us lies in our ability to see through mere claims, to question, to challenge. I implore each one of us to harness that power, recognizing that our collective tension and action have the potential to compel brands to change. Because trust me, combining ambition and action? That’s the secret sauce that nudges brands to step up. Let it be personal, let it light that fire of passion in you. Infusing this serious work with joy, understanding that our individual efforts contribute to a greater whole, that’s the game-changer. As a sustainable fashion advocate, I sought to create the fashion supply chain I longed to witness, setting an example for what could be. I’m hoping to take that further this year. What ambitions do you want to turn into actions this year? Outfit details:
Dress @ilamra ❄️ a sustainable fashion brand reviving Indian textiles spun in GOTS certified cotton farms in Tamil Nadu 🌾 Earrings: @melostudio.in hand beaded Shoes: @earthshoesusa #sustainablefashion #southasianfashion #whitedress #organiccotton #holidayseason #snow #holidayfashion #newyearresolutions #newyear #ambitiontoaction

Icy stills ❄️🧊 Wearing @ilamraaa ❄️ a sustainable fashion brand reviving Indian textiles. The cotton mul fabric used to make this dress is grown and spun in GOTS certified cotton farms in Tamil Nadu 🌾 #sustainablefashion #southasianfashion #whitedress #organiccotton #holidayseason #snow #holidayfashion

✨ Happy New Year! I’m Niha and I am a sustainable fashion advocate and cultural sustainability pioneer. While resolutions are great, why wait for a new year to start good habits? 💚 If you’re looking to make more sustainable choices this year and beyond or are interested in sustainable fashion, culture, and industry insights, you’re in the right place. Drop your suggestions for content you’d love to see in 2024! 🌱 Outfit details: Top and pants @tegacollective #NewYearNewHabits #SustainableLiving #culturalsustainability #2024 #newyearresolutions #sustainablefashion #newyear #sustainabletips #thrifting #sustainablebrands

Hi friends 👋🏽 I just wrapped an incredible trip to India this month, including a visit to our Lambani artisans. Can’t wait to show you all more from the trip 🪷 #SlowFashion #EthicalFashion #SustainableFashion #IndigenousCommunities #Adivasis #EcoFashion #NaturalDyes #ConsciousFashion #Handmade #HandEmbroidered #AdivasiCraft #SizeInclusiveFashion #FashionKnowsNoSize #genderlessfashion

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