Privacy Policy

Introduction

We are a social network and online platform for influencers and brands. Brands, influencers, and individuals use our services to find each other for purposes of communication, partnership, collaboration, and other business opportunities. Our Privacy Policy applies to any Member or Visitor to the covered Services.

Our registered users (“Members”) share their professional identities, engage with their network, exchange knowledge and professional insights, post and view relevant content, learn about and find business and collaboration opportunities. Content on some of our Services is available to non-members (“Visitors”).

Some of our fundamental principles for privacy are:

  • Your privacy is critically important to us and we handle your information accordingly.
  • We don’t share your personal information with anyone without your consent except to comply with the law, develop our products and services, or protect our rights.
  • Information you upload or post to Perlu may be seen by others depending on your privacy settings.
  • We aggregate and de-identify information about our members to use for business purposes.
  • We give you ways to control the privacy of your personal information and are continuously working to enhance privacy options available to you.

This privacy policy (the “Privacy Policy”) explains the information we collect, how we use and protect it.

Questions or comments about this Privacy Policy may be submitted by mail to the address below or via email at privacy@perlu.com.

Perlu, LLC.
333 West Washington Street
Suite 500
Syracuse, NY 13202

Services

This Privacy Policy applies to perlu.com.

Consent

If you use our Services, you consent to the collection, use and sharing of your personal data under this Privacy Policy and agree to the Terms of Use for perlu.com. We provide you choices that allow you to opt-out or control how we use and share your data.

Change

We may modify this Privacy Policy, and if the changes are significant, we will provide a prominent notice.

If you object to any changes, you may close your account. Your continued use of perlu.com after we publish or send a notice about our changes to this Privacy Policy means that you are consenting to the updated Privacy Policy.

Disclaimer

While Perlu works hard to protect your personal information, no data transmission over the Internet can be guaranteed to be absolutely secure, and Perlu cannot ensure or warrant the security of any information you transmit to Perlu. Transmitting personal information is done at your own risk.

Information We Collect

Information You Provide To Us

To create an account, you provide data including your name and email address.

If you choose to register to make or accept payments with business partners through Perlu, or if you register for a premium Service, we will ask you for information needed to process payments. This personal information may include your name, address, phone, email address, your credit card information, bank account information, tax identification numbers, and payment amounts. If we collect payments from you for any reason, we will use Payment Card Industry certified third-party payment services and do not store your credit card information.

You use third-party products to create an account.

Perlu allows you to sign up and log in to perlu.com using accounts you create with third-party products and services, such as Facebook or Google (collectively, “Third-Party Accounts”). These Third-Party Accounts may ask your permission to share certain information from your Third-Party Account with Perlu. We use this information to verify your identity as well as to provide you with features of our products and services. This information may include your first and last name, email address, profile information and preferences with the applicable Third-Party Account. This information is collected by the Third-Party Account provider and is provided to Perlu under their privacy policies. You can generally control the information that we receive from these sources using the privacy settings in your Third-Party Account. You can deactivate or close your account at any time by visiting https://perlu.com/settings/privacy.

You create your Perlu profile

Profile information helps you to get more from perlu.com, including helping other members find you and helping our services provided through perlu.com or any mobile app made available to you by us (the “Services”) identify collaboration and business opportunities for you. You may submit a profile photo, descriptions about yourself (education, professional experience, gender, age, etc.) and your interests, activities, and background, and highlights of your work. You may also include information such as your location, and additional personal information on ways to contact you (mailing address, email address, etc.)

It’s your choice whether to include sensitive information on your profile. Please do not post or add personal data to your profile that you would not want to be publicly available.

You give other data to us

Posting and Uploading: We collect personal data from you when you provide, post or upload it to perlu.com, such as when you fill out a form, respond to a survey, or send invitations to connect. If you opt to import your address book, we receive your contacts (including contact information your service provider(s) or app automatically added to your address book when you communicated with addresses or numbers not already in your list). If you sync your email or calendars with our Services, we will collect your “email header” and calendar meeting information (e.g. times, places, attendees and contacts).

You may also submit profile photos, comments, messages, and other content in connection with our Services.

Information From Others

Others may post or write about you.

You and others may post content that includes information about you on perlu.com (as part of sharing your online publications, messaging other USERS, updating your profile, commenting on content) Unless you opt-out, we collect public information about you, such as activity and content on other social networks you may belong to (posts, follower counts, likes, etc.) and make it available as part of our Services.

Information From Use of Services

We log usage data when you visit or otherwise use our Services, such as when you view or click on content (e.g., content provided by other others) or ads, or perform a search. We use log-ins, cookies, device information and internet protocol (“IP”) addresses to identify you and log your use.

Cookies, Web Beacons and Other Similar Technologies

When you visit perlu.com, a cookie will be stored on your computer. Generally, cookies and similar work by assigning to your computer a unique number that has no meaning outside of Perlu. Perlu’s cookies do not contain any personally identifying information; Perlu uses them to personalize your experience. Perlu may also use cookies to assist it in delivering content specific to your interests. Additionally, after you’ve entered your member name and password during a session on the Services, Perlu saves that information so you don’t have to re-enter it repeatedly during that session. Most browsers automatically accept cookies. The only way to “opt out” of the collection of any information through cookies or other tracking technology is to actively manage the settings on your browser or mobile device. Please refer to your browser’s or mobile device’s technical information for instructions on how to delete and disable cookies, and other tracking/recording tools. If you have any questions about opting out of the collection of cookies and other tracking/recording tools, please contact us. Not accepting cookies may make certain features of perlu.com unavailable to you. Perlu may also use your IP address to identify you, to administer perlu.com and to assist in diagnosing problems with Perlu’s servers.

Your Device and Location

When you visit or leave perlu.com, we receive the URL of both the site you came from and the one you go to next. We also get information about your IP address, proxy server, operating system, web browser and add-ons, device identifier and features, and/or ISP or your mobile carrier. If you use our Services from a mobile device, that device will send us data about your location. Most devices allow you to prevent location data from being sent to us and we honor your settings.

Messages

We collect information about you when you send, receive, or engage with messages in connection with our Services. For example, if you get a Perlu connection request, we track whether you have acted on it and will send you reminders. We also use automatic scanning technology on messages.

Sites and Services of Others

We get data when you visit sites that include ads or cookies or log-in to others’ services with your Perlu account.

We receive information about your visits and interaction with services provided by others when you log-in to one of our Services or visit others’ services that include our plugins (such as “Share on Perlu” or “Link to Perlu”), ads, cookies or similar technologies.

We are improving our Services, which means we get new data and create new ways to use data.

Our Services are dynamic and we often introduce new features, which may require the collection of new information. If we collect materially different personal data or materially change how we use your data, we will notify you and may also modify this Privacy Policy.

Third Parties

Perlu may collect personally identifiable information about your activities over time and across third-party websites or online services when you use the Services. We may obtain additional information about you from third parties such as marketers, partners, researchers, and others. We may combine information that we collect from you with information obtained from such third parties and information derived from any other subscription, product, or service we provide.

Perlu does not recognize or respond to browser-initiated Do Not Track signals, as the internet industry has not fully developed Do Not Track standards, implementations and solutions. To learn more about Do Not Track signals, you can visit https://allaboutdnt.com.

Collection from Children

Perlu is not intended for use by children under the age of 13. Perlu does not knowingly collect such information. If you believe we may have accidentally received such information, please contact us immediately via standards@perlu.com.

How We Use Your Data

Provide, improve and develop Services.

We use your data to provide, support, personalize and develop our Services and make our Services (including ads) more relevant and useful to you and others.

We conduct surveys and research, test features in development, and analyze the information we have to evaluate and improve products and services, develop new products or features, and conduct audits and troubleshooting activities.

We also use information we have to provide shortcuts and suggestions to you. For example, we are able to suggest that you join a certain pack based on data we have about content you have published (either with one of our Services or through other 3rd party accounts you maintain), and content other members have similarly published.

Communicate with you.

We use your information to send you marketing communications, communicate with you about our Services and let you know about our policies and terms. We also use your information to respond to you when you contact us.

Show and measure ads and services.

We use the information we have to improve our advertising and measurement systems so we can show you relevant ads on and off perlu.com and measure the effectiveness and reach of ads and services.

We promote our Services to you and others.

We use data and content about Members for invitations and communications promoting membership and network growth, engagement and our Services.

We use data to help you and fix problems.

We use the data (which can include your communications) needed to investigate, respond to and resolve complaints and service issues (e.g., bugs).

We use data to generate aggregate insights.

We use your information to produce aggregate insights that do not identify you. For example we may use your data to generate statistics about our users, their publishing activities, their audiences, the number of ad impressions served or clicked on, or the demographic distribution of visitors to a site.

We use data for security, fraud prevention and investigations.

We use your data (including your communications) if we think it’s necessary for security purposes or to investigate possible fraud or other violations of our Terms of Use or this Privacy Policy and/or attempts to harm our Members or Visitors.

How We Share Information

Our Services

Any information you include on your profile and any content you post or social action (e.g. likes, follows, comments, shares) you take when using our Services will be seen by others.

Your Profile

Your profile is fully visible to all users of our Services. Your settings, degree of connection with a viewing Member, the subscriptions they may have, their usage of our Services, access channels and search types (e.g., by name or by keyword) impact the availability of your profile and certain fields.

Public information is any information you share with a public audience, as well as information in your Public Profile, or content you share on a Facebook Page or another public forum. Public information is available to anyone using our Services and can be seen or accessed through online search engines, APIs, and offline media, such as on TV.

People you share and communicate with.

When you share and communicate using our Services, you choose the audience who can see what you share. For example, when you collaborate on Perlu, you select the audience for the collaboration, such as a customized group of individuals, all of your connections, or members of a Pack.

Others’ Services

Subject to your settings, excerpts from your profile may appear on the services of others (e.g., search engine results and other social media aggregators,). “Old” profile information may remain on these services until they update their data cache with changes you made to your profile.

Aggregated and De-Identified Information

We may modify, de-identify and aggregate the information, data, text, software, sound, photographs, graphics, video, messages, tags, or other materials you make available in connection with the Services (“Content”), in ways that do not personally identify you or contain personally identifiable information. Examples of such aggregated information or statistical data include information about content topics, demographic information, and usage of our Services. We may use, sell, license, and share this information with third parties for research, business or other purposes. If you make information or content publicly available on the Services, such information, even when aggregated, is capable of being publicly viewed and possibly associated with you.

Service Providers

We use others to help us provide our Services (e.g., maintenance, analysis, audit, payments, fraud detection, marketing and development). They will have access to your information as reasonably necessary to perform these tasks on our behalf and are obligated to not to disclose or use it for other purposes.

We may share your information with third parties who provide services to us such as supporting and improving the Services, promoting the Services, processing payments, or fulfilling orders. These service providers will only have access to the information necessary to perform these limited functions on our behalf and are required to protect and secure your information. We may also use service providers to collect information about your use of the Services over time so that we or they may promote the Services or display information that may be relevant to your interests on the Services or other websites or services.

Legal Disclosures

It is possible that we will need to disclose information about you when required by law, subpoena, or other legal process or if we have a good faith belief that disclosure is reasonably necessary to (1) investigate, prevent, or take action regarding suspected or actual illegal activities or to assist government enforcement agencies; (2) enforce our agreements with you, (3) investigate and defend ourselves against any third-party claims or allegations, (4) protect the security or integrity of our Services (such as by sharing with companies facing similar threats); or (5) exercise or protect the rights and safety of Perlu, our employees and agents, our Members, or others. We attempt to notify Members about legal demands for their personal data when appropriate in our judgment, unless prohibited by law or court order or when the request is an emergency. We may dispute such demands when we believe, in our discretion, that the requests are overbroad, vague or lack proper authority, but we do not promise to challenge every demand.

Change in Control or Sale

If we undergo a change of control or sell our assets, we may transfer your information to the new owner. Any other entity which buys us or part of our business will have the right to continue to use your data, but only in the manner set out in this Privacy Policy unless you agree otherwise.

DMCA Notices

We may share your information with third parties when we forward Digital Millennium Copyright Act (DCMA) notifications, which will be forwarded as submitted to us without any deletions.

Unforeseeable Disclosures

Your personally identifiable information may be disclosed to third parties in unforeseeable situations that are not preventable even when commercially reasonable protections are employed, such as in the case that we are subject to a hacking or other attack.

How We Protect Information

We take several measures to safeguard the collection, transmission and storage of the data we collect. These steps depend on the sensitivity of the data that we collect, process, and store. Although we strive to employ reasonable protections for your information that are appropriate to its sensitivity, we do not guarantee or warrant the security of the information you share with us and we are not responsible for the theft, destruction, loss or inadvertent disclosure of your information or content. No system is 100% secure. The Services uses industry standard Secure Sockets Layer (SSL) technology to allow for the encryption of personal information and credit card numbers. The Services are registered with site identification authorities so that your browser can confirm Perlu’s identity before any personally identifiable information is sent. In addition, Perlu’s secure servers protect this information using advanced firewall technology.

To help ensure that these measures are effective in preventing unauthorized access to your private information, you should be aware of the security features available to you through your browser. You should use a security-enabled browser to submit your credit card information and other personal information in connection with your use of the Services. Please note that if you do not use a SSL-capable browser, you are at risk for having data intercepted.

Most browsers have the ability to notify you if you change between secure and insecure communications, receive invalid services identification information for the services you are communicating with, or send information over an unsecured connection. We recommend that you enable these browser functions to help ensure that your communications are secure. You can also monitor the URL of the services you are visiting (secure URLs begin with https:// rather than http://), along with the security symbol of your browser to help identify when you are communicating with a secure server. You can also view the details of the security certificate of the services to which you are connected. Please check the validity of any services you connect to using secure communications.