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I started a branding agency just this year and have a podcast I'm creating about branding and to spotlight businesses.
🎨The color wheel plays a big role in how you develop a color palette for your brand. There are three different color combinations that can be formed typically. 🍒🫖🛑Monochromatic color palettes include many tints and shades of a single color. They are soft and subtle, but they can often make brands appear washed out because they lack contrast. 🍇🫐🧥Analogous color palettes involve colors that sit next to each other on the color wheel. They’re related - a family of colors - and they create a pleasing, relaxed palette. Analogous color palettes usually include all cool colors or all warm colors. 🌸🍑🧩🌱Complementary colors are opposite each other on the color wheel, so complementary palettes often include both warm and cool colors. Not only does this type of color combination create more dimension, but it also creates balance. Hit the like 👍 and share your thoughts below or send me a DM 🗣️ Have a great day! ❤️ #brandinglessons #brandlessons #brandcolors #brandcolorpalette #brandpalette #colorpalette #colorwheel #monochromatic #analogouscolors #complementarycolors #colortheory #brandinginspiration #brandinspiration #branddesigner #branddesign #brandingdesign #brandidentity #tryggrbranding #brandbydesign #brandingbydesign #designwithtryggr
Here are some branding tips for beginners. ❓ Ask yourself what is your brand's purpose? •What do I want my brand to achieve? - Ex. To help service providers feel confident with their brand •How long do I need this brand to last? - Ex. 5-10 years or more •What is my brand personality? - Ex. Insightful, Serious, Inspirational 💁♀️Describe your ideal customer in detail. •Their age range - Ex. 25-35 •Their gender - Ex. Female •Their education level - Ex. Highschool graduate-Bachelors •What type of jobs they have -Ex. Bookkeepers, Consultants, Lawyers •Their lifestyle - Ex. Single, middle-class, busy •Their challenges - Ex. Busy schedule, overwhelmed, just starting out 🎨 What brand elements will you use? •What words will you use to express your services? - Ex. Will you use I or We when referring to yourself or business? •What color palette will you use? - Ex. Pinks, Blue, and Grey •What fonts will represent your business? - Ex. Allura and Blinker Did you find this helpful? Like and comment your thoughts below. ❤️⬇️
Whether you’re just launching your business or rethinking your existing brand, a mood board is a valuable tool, for: 💡 Inspiration. If you’re still in the process of working out your brand identity, a mood board will help bring things into focus, like company attributes, vision, identity, and the emotions you want your brand to convey. ✊ Affirmation. If you’re already sure of who you are, a mood board will affirm and support your brand identity. It will also help you translate concepts like culture and values into tangible things, like design. 👢 Guidance. A mood board that accurately reflects your brand can act as a guide to keep you focused on your brand identity when creating your logo, business cards, website, or other marketing materials. 🗣️ Communication. A mood board ensures that your designer, company principals and stakeholders understands your brand and your vision right from the start. #moodboard #moodboardinspiration #brandmoodboard #brandinginspiration #branddesigner #brandcolors #branddesign #brandinglessons #brandcolorpalette #brandlessons #brandidentity #brandstrategy #brandinspiration
Testimonial from my first client I ever took on. I had to rush around like mad panicking about how to onboard and do a design briefing. I didn't a day just researching what to do and rehearsing it. Now I don't really panic, but it's crazy to think how much I did with my first client. #testimonial #firstclient #firstclients #brandinginspiration #branddesigner #branddesign #brandingdesign #brandidentity #logoinspirations #logodesigner #logodesigns #graphicdesigner
Branding color palette gradients. Here's an example of how your color palette is set up in gradient style as they're the shades you would use. Set them up from darkest to lightest, and then begin fading them as you can see I have done. Typically you'll want to choose 3-4 colors when choosing your color palette. Make sure to choose a primary color, secondary, and neutral color that way they can all compliment each other. Stay tuned for colors and their meanings #colorpalette #brandcolors #brandcolorpalette #brandstrategy #brandinglessons #brandlessons #brandinginspiration #branddesigner #branddesign #brandingdesign #brandidentity #designinspiration
Newest design, a banner that I will be sending to print for @ashleigh_lilliesandlace Check her out, you might find something you're interested in. #bannerdesigner #bannerdesign #printdesigner #printdesign #printmaterials #branddesigner #brandingdesign #brandidentity #branddesign #brandinginspiration #tryggrbranding #brandingbydesgn