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Influencer Marketing Done Right with Perlu CEO Andres Echenique

As people work together on Perlu, we start to accumulate reviews and different connections, and all of that creates a faster way for brands to find good candidates to work with rather than sort through millions of influencers to get to the ones that actually matter. Like a true community and social network, they can follow each other, start to understand what’s going on, see all the connections that exist in this network, and use those connections to find the right people, whether it’s an influencer trying to find other influencers or a brand trying to find influencers for campaigns. A big part of the Perlu brand—and this ultimately benefits brands as well as our brands’ customers and clients—is that we have tools that help influencers grow. A big part of our brand is helping influencers, so we focused this conference on influencers to market a National Influencer Day, not because it’s good for brands, but because it’s good for influencers to show them

Top B2B Marketing Conferences in 2021

If you’re climbing the walls and desperate for some in-person B2B marketing conferences and events after a year of quarantine, Content Marketing World is also planning a live B2B marketing conference in September. Every year, MarketingProfs works with bright minds in B2B marketing to develop a conference that covers the most essential B2B marketing tactics and strategies. These are the topics being covered: Traditionally in-person B2B marketing conferences held later in 2020 lucked out and were able to have at least a few months to plan a virtual conference. They haven’t announced their speakers just yet, but if it’s anything like 2020’s conference, it’s bound to be a hit.

Top B2B SEO Trends of 2021

If Search Engine Optimization (SEO) isn’t at the top of your 2021 marketing strategy, here’s a statistic you may want to know: SEO drives at least 1,000% more traffic than organic social media. Google’s E-A-T concept was first announced in 2014, and it will be a top ranking factor for 2021’s B2B SEO trends. the amount of unexpected layout shift of visual page content, ideally less than 0.1 Less than 15% of sites are optimized well enough to pass a Core Web Vitals assessment, so this will be a crucial SEO focus leading up to the May 2021 launch. In fact, 27% of the global online population is using voice search on mobile, according to Global Web Index’s Voice Search Insight Report.

Achieving Better, Stronger, Faster Marketing in 2021

When your marketing flywheel is operating at full efficiency, your marketing results are not only reinforced with every new campaign and piece of content, but your results compound over time. Since Beane’s time as GM since 1998, the A’s have won seven division titles and produced the sixth-most wins in major league baseball. What’s critically important in establishing 90-day goals is the establishment of process goals, which help you to track what needs to be done daily, weekly, or monthly. Content atomization enables you to go from one core content piece to dozens, delivering higher ROI from the time and resources you dedicated.

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