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Stratabeat is a marketing, branding and design agency that develops powerful strategies to amplify your awesomeness and deliver impactful results.

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Announcing Organic Lead Generation Workshop at LeadsCon

Attend the workshop, and learn multiple methods for improving your organic lead generation results and filling your pipeline. Learn effective strategies for audience targeting, content development, storytelling, content amplification and SEO, filled with real-world examples. SAP customers represent 98% of the top 100 most valued brands in the world, producing more than 79% of the world’s chocolate, 77% of the world’s beer, and 85% of the world’s pet food. LeadsCon 2020 in Las Vegas is the largest performance marketing conference and expo in the world with more than 2,700 lead generation and performance marketing professionals in attendance.

The Top Video Marketing Trends of 2020

According to WyzOwl’s State of Video Marketing 2020 report, video marketing generates the following types of results for your business: * 92% of marketers who use video say that it’s an important part of their marketing strategy According to WyzOwl’s report, 59% of non-video marketers say they expect to start using video as a marketing tool in 2020. For ambitious B2B video marketing, such as targeted account-based marketing (ABM), you can customize your video per company, department or role while including research or analysis done exclusively for the recipient company. According to the 2020 Chief Marketer B2B Marketing Outlook Survey, LinkedIn is the most effective social media channel for driving B2B leads.

How to Hire the Right B2B Branding Agency

We recommend going with an agency that’s just as powerful on the strategy side as the visual side (logo, brand color palette, brand styles, identity system, etc.), as they’ll be able to bring it all together cohesively in a natural, intuitive and flowing way. If the branding agency has trouble producing case studies, testimonials, examples, stories or client results, run for the hills. What’s in more limited supply is the B2B branding agency that helps you see around the corner and equips you for the future. Given the above keys to finding the right B2B branding agency, what is your gut telling you?

The Top Lead Generation Trends of 2020

According to Chief Marketer’s 2020 B2B Marketing Outlook Survey, SEO is the second best channel for lead generation ROI, while content marketing was rated the third best channel (only behind email marketing). Even for ourselves, we’re now on Google page one for branding terms including “b2b branding,” “b2b rebranding,” “rebranding strategy/strategies,” “branding ROI,” “b2b brand,” “b2b rebranding strategy/strategies,” among others. LinkedIn is an especially good source for generating leads, as it’s effective in the B2B space and offers a range of targeting options including lookalike audiences as well as targeting based on industry, company, job title, seniority, LinkedIn Group, geography, interests and more. According to the 2020 Chief Marketer B2B Marketing Outlook Survey, LinkedIn is the most effective social media channel for driving B2B leads.