Stratabeat

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Stratabeat is a marketing, branding and design agency that develops powerful strategies to amplify your awesomeness and deliver impactful results.

Member Since AUGUST 02, 2019
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Highlights
5 Reasons Why Long Form Content Drives More Traffic

Long form content is a great platform for SEO and online visibility so that you can drive more traffic to your site. For the purposes of this post, let’s define long form content as generally longer than 2,000 words. One of the reasons why long form content ranks so high in Google is that with such long content pages, you are able to rank on a range of long tail keywords for each content piece. Long form content performs exceptionally well in our experience in funneling your site visitors to the areas of your site that matter most to your business.

How to Use Behavioral Segmentation for Higher Marketing ROI

There are many benefits of behavioral segmentation, including: Targeting your audience more narrowly and accurately in your website and marketing Customizing your messaging to resonate more deeply Adapting your products/services to more accurately meet the needs of specific groups Like the idea of behavioral segmentation but not sure where to start? If one of your site visitors is consuming information about SEO and content marketing, they are clearly different than those reading about web design while on your site. If you’ve recognized that your top prospects go from your home page to your services page to your case studies, and then to your about us page, you can target them differently than those who read a blog post but never visited your services page (and therefore have shown a very different level of buyer intent). For example, let’s say you wanted to show a different message to different site visitors based on their location.

Stratabeat to Teach Conversion Optimization Strategies at DigiMarCon

7 Strategies to Unleash Revenue Growth, will address this problem at the upcoming DigiMarCon America 2020 on June 16, 2020, alongside thought leaders from SAP, Hewlett-Packard, TripAdvisor, Amtrak and more. Shapiro’s presentation, 20 Crazy Effective Methods for Increasing Your Conversions, will focus on 20 techniques – including behavioral intelligence, human psychology and UX – to get more of your site visitors converting and increase your website Attendees of the session will walk away with the ability to generate more leads, grow your mailing list, schedule more demos, secure more webinar registrations or otherwise increase whatever your specific conversion goals might be. DigiMarCon America 2020 Digital Marketing Conference (June 16-18) showcases thought provoking speakers in the digital marketing industry, providing attendees with emerging digital marketing strategies, the latest innovative technologies, best practices, and insights from successful digital marketing campaigns.

Stratabeat to Teach Behavioral Intelligence Strategies at Digital Growth Unleashed 2020

7 Strategies to Unleash Revenue Growth, will walk you through behavioral intelligence strategies at the Digital Growth Unleashed session titled, “Using Behavioral Intelligence to Double Website Conversions”. Tom has helped a wide range of companies through the years in the development of marketing strategies, including Intel, AT&T, Ameriprise, UnitedHealthcare and P&G. His thoughts on marketing strategy as well as on the intersection of marketing with behavioral and brain sciences have appeared in Chief Marketer, CMO.com, CNN, Forbes, HubSpot Blog, MarketingProfs, MediaPost, among others. Tom has spoken at conferences ranging from INBOUND to Digital Summit, Pubcon, LeadsCon, Connect to Convert, Marketing Metrics & Analytics Summit, Internet Summit, State of Search, DX Summit, Found Conference, FutureM, UX Boston Conference, and many WordCamps. Digital Growth Unleashed helps you to attract the right audience, align business models with the user experience, optimize the lifetime value of client relationships and introduce you to the right technologies.

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