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Stratabeat is a marketing, branding and design agency that develops powerful strategies to amplify your awesomeness and deliver impactful results.
7 Strategies to Unleash Revenue Growth, will walk you through behavioral intelligence strategies at the Digital Growth Unleashed session titled, “Using Behavioral Intelligence to Double Website Conversions”. Tom has helped a wide range of companies through the years in the development of marketing strategies, including Intel, AT&T, Ameriprise, UnitedHealthcare and P&G. His thoughts on marketing strategy as well as on the intersection of marketing with behavioral and brain sciences have appeared in Chief Marketer, CMO.com, CNN, Forbes, HubSpot Blog, MarketingProfs, MediaPost, among others. Tom has spoken at conferences ranging from INBOUND to Digital Summit, Pubcon, LeadsCon, Connect to Convert, Marketing Metrics & Analytics Summit, Internet Summit, State of Search, DX Summit, Found Conference, FutureM, UX Boston Conference, and many WordCamps. Digital Growth Unleashed helps you to attract the right audience, align business models with the user experience, optimize the lifetime value of client relationships and introduce you to the right technologies.
Whether you’re a SaaS company, staffing agency or in construction, you should be thinking strategically about building your business to not only drive new revenue during the current economic turmoil, but to also fortify the company for years to come. To mitigate risk while increasing streams of revenue, consider migrating your expertise to more digital-friendly formats. So why not move your exceptional design skills towards digital products such as e-newsletter templates, WordPress templates, social media design templates, Zoom background designs, and other digital templates? If you’re more ambitious in thinking of new digital revenue streams, consider establishing a digital startup incubator.
But you need to ask yourself how much time you’re spending right now, today, this week, this month, on creating a different future. As Steven Johnson shows in his book, Where Good Ideas Come From: The Natural History of Innovation, the best ideas are typically iterative, form over time and occur in the realm of the “adjacent possible. The following is a simple, yet highly effective, framework to help your marketing team inject new life into your thinking and to come up with the new innovations to propel you not only through the COVID-19 crisis but onto your next wave of growth. Consider making your innovation sessions an ongoing, regular part of your business, so that over time innovation simply becomes part of your organization’s DNA.
What’s the one thing you can offer right now that would help those suffering during the crisis? For example, Stratabeat offered a free marketing and website consultation to five B2B businesses suffering from the COVID-19 crisis. Talkspace, which offers confidential, affordable online therapy with professional, licensed therapists, will donate 1,000 months of free online therapy to medical workers all over the U.S. who are helping respond to the COVID-19 crisis. Our CEO, prior to Stratabeat, helped the agency iProspect grow from an 85-person firm to more than 700 employees right through the financial meltdown of 2008 as its Director of Digital Strategy, and helped a software localization firm triple revenue during the dotcom meltdown of the early 2000s.