Christine Perrett

Originally from a marketing background, I found my passion for spirits a few years ago. The move towards conscious drinking means that people are more focused on how, why and where their spirits are coming from. The brand story and the people behind a particular spirit adds so much to the drinking experience given the variety now available. I am also particularly passionate about brands making a difference whilst producing their product. I create ‘easy to make at home’ cocktails, write features on specific brands of spirits including all about their inspiration and the actual product. All my content also relates to myself and my life as a mom of 3 young children. I have collaborated with a number of spirit brands to cover features, reviews and competitions. I have also worked with events companies to provide social media coverage of their event. I have also created a cocktail for a brand for London Cocktail Week content. I have worked with with other brands to create content for their social media channels.