Leilani Salgado

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Part influencer/ part personal brand creative.

Personal brand: Way of Vida | Solopreneur Tribe

I share blog posts, resources and tips for online creatives and entrepreneurs!

I work with brands on my main account: @j_leilaa

Location Chicago, Illinois Midwest USA
Country United States of America
Member Since APRIL 29, 2019
Social Audience 1K
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I personally like using click triggers within my blog posts. To maximize someone signing up to your email list within a blog post, make sure to embed your opt-in form at least 2 times in your blog post, preferably the middle and the end. The best way to encourage sign ups is to use content upgrades. (a freebie related to your blog post that helps the reader implement what they have learned through your blog post). You can then tag each subscriber you obtain through your ESP, so that you know what their interests are and how you obtained them, & so that you can continue to email them relevant tips of value in the future. What kinds of opt-in forms are you currently using on your blog/site? ๐Ÿ’Œ๐Ÿ‘‡๐Ÿผ๐Ÿ’ญ

Moosend is an ESP on the more underrated side. one of the biggest perks of Moosend for those getting started with email marketing is that they give you a dedicated account manager even on the free plan! the account manager helps you grow your email list, and gives you ideas on driving traffic etc! great for #solopreneurs just starting out and need a little sense of direction! what's your biggest hurdle when it comes to email marketing? ๐Ÿ’ฌ #emailmarketing #leadmagnet #emailmarketingtips #emailmarketingstrategy #emaillist #emailcampaign #emailwriting #emailsuccess #emailtips #emailcopy #emailautomation #listbuilding #buildyourlist

not having an email list is the digital equivalent of being homeless. here are 5 powerful ways email marketing can help you grow your business as blogger/digital creative, and why you should use it/consider it. There are different things you can do once you implement market research within your email campaigns. For example, you can conduct a survey & learn more in depth the psychographics and demographics of the people signing up to your list, and then you can later use this information to create a lookalike audience on fb to run FB ads that target the same kind of people that are ALREADY interested in you, your product/brand. Amaze-balls! What's your fave way of utilizing email marketing to grow and scale your business? ๐Ÿ’Œ๐Ÿ‘‡๐Ÿผ (Ps. If RSS campaigns are too old fashioned for your taste, to keep your audience coming back to your blog you can simply link to helpful and relevant articles within your email automations!) #emailmarketing #leadmagnet #emailmarketingtips #emailmarketingstrategy #emaillist #emailcampaign #emailwriting #emailsuccess #emailtips #emailcopy #emailautomation #listbuilding #buildyourlist #businessstrategist #businessstrategies #businessstrategyforwomen #onlinecreative #digitalcreative #blogstrategy #bloggingstrategy #bloggin #onlinebiz #onlinebizmarketing #onlinebusinessmarketing #onlinebusinesstips #onlinebusinessadvice #onlinebusinessgrowth #onlinebusinesssuccess #onlinebusinesswoman #onlinebusinessstrategy

conquer #emailmarketing ๐Ÿ‘‰๐Ÿผ๐Ÿ‘‰๐Ÿผ for a detailed break down of each of these components, click the link in my bio under "latest blog post". โžก๏ธcomplete beginner guide to email marketing for content creators & bloggersโฌ…๏ธ ๐Ÿ’Œ I cover different email marketing softwares and talk about how each of these components affect different things in your business like email deliverability, how to have attractive opt-in forms, etc. psst it doesn't involve using MailChimp ๐Ÿ˜‰ click the link in bio to learn more about email marketing as a blogger, how to get started, and to find the platform that is right for you! #emailmarketingtips #emailmarketingstrategy #businessstrategist #businessstrategies #businessstartups #businessstrategyforwomen #onlinecreative #digitalcreative #blogstrategy #bloggingstrategy #bloggin #onlinebiz #onlinebiznes #onlinebizmarketing #onlinebusinessmarketing #onlinebusinesstips #onlinebusinessadvice #onlinebusinessgrowth #onlinebusinessowner #onlinebusinesssuccess #onlinebusinesssupport #onlinebusinesswoman #onlinebusinessstrategy

ok so you're growing your list now what!? what should you email them and how often should you email them? relax, let's take this step by step. ๐Ÿ˜Œ I love learning and so I'm constantly optting-in to other bloggers' lists to learn from them and pay attention to their copy + strategy. and if there's one thing I noticed from doing this it's this: I DO NOT LIKE RECEIVING EMAILS FROM MY FAVORITE BLOGGERS EVERY DAY. in fact I find this annoying ๐Ÿ˜’๐Ÿ™„ you've got to remember that people want and need your help that's why they opted in to your list, but they don't want a to-do list from you every single day! unless they specifically opted in to a newsletter called "daily tips and tricks for (insert your niche here). most ppl don't want that. and so do yourself the favor, and set more delay time in between emails in your automations before they unsubscribe. for my full email marketing strategy click the link in my bio --> latest blog post --> complete beginners guide to email marketing for bloggers! #emailmarketing #leadmagnet #emailmarketingtips #emailmarketingstrategy #emaillist #emailcampaign #emailwriting #emailsuccess #emailtips #emailcopy #emailautomation #listbuilding #buildyourlist #websitetips #websitemarketing #websitecreation #websitecontent #websitebuilding #websitemaintenance #websiteinspiration #websiteonline #websitecopy #calltoaction #blogtips #freelancertips #bloggertips #bloggingcommunity #blogginglife #bloggingbabes #bloggingtips

because nowadays if you don't have an email list, do you even really have an audience?โ €โ €โ €โ €โ €โ €โ €โ €โ € โ €โ €โ €โ €โ €โ €โ €โ €โ € here are some quick pros and cons of a popular ESP.โ €โ €โ €โ €โ €โ €โ €โ €โ € โ €โ €โ €โ €โ €โ €โ €โ €โ € you're probably wondering what platform you should use to start and grow your email list and may have heard or considered @mailerlite โ €โ €โ €โ €โ €โ €โ €โ €โ € โ €โ €โ €โ €โ €โ €โ €โ €โ € MailerLite is the email marketing software I personally use to grow my list with different features like landing pages (my fave) to click triggers and pop-up forms.โ €โ €โ €โ €โ €โ €โ €โ €โ € โ €โ €โ €โ €โ €โ €โ €โ €โ € to read the full list of pros and cons of MailerLite, click the link in bio --> latest blog post --> complete beginners guide to email marketing for bloggers! ๐Ÿ’Œโ €โ €โ €โ €โ €โ €โ €โ €โ € โ €โ €โ €โ €โ €โ €โ €โ €โ € and if you're so new to this that you don't even know how an email list can help you as an online creative, check out my email marketing story highlight where I cover email sales funnels, and reveal the most powerful benefit of email marketing!โ €โ €โ €โ €โ €โ €โ €โ €โ € โ €โ €โ €โ €โ €โ €โ €โ €โ € the good news! anyone can make money off an email list without scrambling to grow their followings! let's focus on what matters guys! sure having a large instagram following might boost your ego but is that really what matters as a business owner? โ €โ €โ €โ €โ €โ €โ €โ €โ € โ €โ €โ €โ €โ €โ €โ €โ €โ € if growing on Instagram is working for you to generate sales and make money in your biz, great keep doing it. โ €โ €โ €โ €โ €โ €โ €โ €โ € โ €โ €โ €โ €โ €โ €โ €โ €โ € if it's not, jump on email marketing because it's a free tool that doesn't require you to be the most influential person on social media to see revenue growth. โ €โ €โ €โ €โ €โ €โ €โ €โ € โ €โ €โ €โ €โ €โ €โ €โ €โ € even if you have a large followings on socials already, having an email list is how you turn your followers into buyers! โ €โ €โ €โ €โ €โ €โ €โ €โ € โ €โ €โ €โ €โ €โ €โ €โ €โ € if you're interested in learning more leave a comment down below or dm me cause I love this shiz & I will continue to share all I know! ๐Ÿค“ โ €โ €โ €โ €โ €โ €โ €โ €โ € #emailmarketing #leadmagnet #emailmarketingtips #emailmarketingstrategy #emaillist #emailcampaign #emailwriting #emailsuccess #emailtips #emailcopy #emailautomation #listbuilding #buildyourlist

the good, the bad, the ugly.โ €โ €โ €โ €โ €โ €โ €โ €โ € โ €โ €โ €โ €โ €โ €โ €โ €โ € your lead magnet should always have a quick juicy win for your target market/audience! โ €โ €โ €โ €โ €โ €โ €โ €โ € โ €โ €โ €โ €โ €โ €โ €โ €โ € it should shift their perspective by giving them an "AHA" moment!โ €โ €โ €โ €โ €โ €โ €โ €โ € โ €โ €โ €โ €โ €โ €โ €โ €โ € when you offer a juicy lead magnet, people will automatically trust you because you gave them something of value for free that actually made a difference in their life!โ €โ €โ €โ €โ €โ €โ €โ €โ € โ €โ €โ €โ €โ €โ €โ €โ €โ € ๐Ÿงฒ fun fact: I once downloaded a lead magnet that actually was 300+ PAGES. WTF?? I was a beginner to digital marketing and I just felt SO overwhelmed and annoyed. โ €โ €โ €โ €โ €โ €โ €โ €โ € โ €โ €โ €โ €โ €โ €โ €โ €โ € yes the info was great but that wasn't the problem. the problem was that it wasn't catered to me at the time. โ €โ €โ €โ €โ €โ €โ €โ €โ € โ €โ €โ €โ €โ €โ €โ €โ €โ € you have to cater to your audience!โ €โ €โ €โ €โ €โ €โ €โ €โ € โ €โ €โ €โ €โ €โ €โ €โ €โ € if they're beginners and you give them all this info, odds are they're not gonna know what to do with it or where to even start, they're gonna leave your freebie less than halfway read and probably just be annoyed with you.โ €โ €โ €โ €โ €โ €โ €โ €โ € โ €โ €โ €โ €โ €โ €โ €โ €โ € worst comes to worst, they unsubscribe from your list like I did with that company that bombarded me with info in their 300 page freebie pdf. eeek ๐Ÿ˜โ €โ €โ €โ €โ €โ €โ €โ €โ € โ €โ €โ €โ €โ €โ €โ €โ €โ € when you give away an opt-in freebie keep it C.S.Sโ €โ €โ €โ €โ €โ €โ €โ €โ € โ €โ €โ €โ €โ €โ €โ €โ €โ € Crazyโ €โ €โ €โ €โ €โ €โ €โ €โ € Stupidโ €โ €โ €โ €โ €โ €โ €โ €โ € Simpleโ €โ €โ €โ €โ €โ €โ €โ €โ € โ €โ €โ €โ €โ €โ €โ €โ €โ € are you utilizing a good or bad lead magnet to grow your email list?๐Ÿ‘‡๐Ÿผโ €โ €โ €โ €โ €โ €โ €โ €โ € โ €โ €โ €โ €โ €โ €โ €โ €โ € #emailmarketing #leadmagnet #emailmarketingtips #emailmarketingstrategy #emaillist #emailcampaign #emailwriting #emailsuccess #emailtips #emailcopy #emailautomation #listbuilding

LET'S DIVE INTO EMAIL MARKETING BABY!!! This is a topic that I'm super passionate/excited to talk about because I see SO MANY content creators/bloggers ignoring the fuck out of it! ๐Ÿ™Š (yeah I said it). now I didn't start an email list until this year, but after discovering how crazy powerful it is I want to make sure that everyone else who is in the industry of having a space/biz online understands that this is the backbone of your whole business! no your business is not instagram, it's not even your website! IT'S YOUR LIST. I love seeing when other creators post about how to grow your instagram on instagram (hot topic) but the truth is YOU DON'T NEED INSTAGRAM TO GROW YOUR BUSINESS. yes instagram can help you grow your business but it's not an essential, and so if you're stressing about not posting enough reels or not having a lot of content. stop it right now!! I know this bc 1) I spent over $200 on an instagram course on how to grow your instagram only to find out it wasn't what I needed to see actual biz growth (the money honey ๐Ÿค‘๐Ÿฏ) 2) I saw there were millionaires online w instagram followings the size of ๐Ÿฅœ so instead of doing more for more, which is what everyone else is doing, I'm going to model and emulate what top level internet marketers are doing to actually grow their business without social media overwhelm bc you gotta work smarter not harder babyyy!! if you're interested in learning more, dm me this post, I'm limited on this caption but I have a blogging group I'm currently starting where we can all share real live tips with each other as bloggers, let's win together! ayeee ๐Ÿ˜› #emailmarketing #emailmarketingtips #emailmarketingstrategy #leadmagnet #leadmagnets #makemoneyblogging #smallbiztips #creativebiz #creativebizowner #creativebizlife #solopreneur #digitalcreator

consider these 4 principles before getting started with email marketing. ๐Ÿ“จ swipe to find out ๐Ÿ‘‰๐Ÿผ ๐Ÿ“Œ save this post for reference! for a detailed step by step break down of each of these components, click the link in my bio under "latest blog post". โžก๏ธcomplete beginner guide to email marketing for content creators & bloggersโฌ…๏ธ ๐Ÿ’Œ #emailmarketingtips #emailmarketingstrategy #websitetips #websitemarketing #websitecreation #websitecontent #websitebuilding #websitemaintenance #websiteinspiration #websiteonline #websitecopy #calltoaction #blogtips #freelancertips #bloggertips #bloggingcommunity #blogginglife #bloggingbabes #bloggingtips

because image SEO is just as important to help you get found! if you create graphics for your blog just save them as jpg files on Canva, or whatever tool you use to create graphics! did you know this little image SEO trick? ๐Ÿค”๐Ÿ‘ฉโ€๐Ÿ’ป๐Ÿ‘‡๐Ÿผ #seotips #seotricks #seotipsandtricks #websitetips #websitemarketing #websitecreation #websitecontent #websitebuilding #websitemaintenance #websiteinspiration #websiteonline #websitecopy #calltoaction #blogtips #freelancertips #bloggertips #bloggingcommunity #blogginglife #bloggingbabes #bloggingtips

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