IDG

brand
6
Network
Score (What’s this?)

Perlu Network score measures the extent of a member’s network on Perlu based on their connections, Packs, and Collab activity.

View our support article for more information.

0
Perlu
Pulse (What’s this?)

Perlu Pulse score measures how active a member is on Perlu, on a scale of 0 to 100.

View our support article for more information.

The #1 tech community. We report the hottest tech trends from leading experts & our community. Join us every other Thursday @ 12pm ET for the #IDGTECHtalk chat.

Member Since DECEMBER 03, 2019
Share
Social Audience 14K
idg.com Last Month
  • Moz DA 69
  • Moz DA 11
Categories
  • Business and Finance
  • Industries
  • Careers
  • Career Advice
  • Career Planning
  • Job Search
  • Telecommuting
  • Online Education
  • Content Production
  • Basketball
  • Technology & Computing
  • Computing
Highlights
IDG, Inc. Signs Commitment to Make Tech in Massachusetts More Diverse, Inclusive and Socially Just • IDG

This includes supporting communities of color, highlighting their stories in tech and educating organizations that want to improve their practices through research conducted by IDC and editorial content across IDG Communications’ brands, including CIO, Computerworld, CSO, InfoWorld, Macworld, Network World, PCWorld, TechHive and beyond. This includes supporting communities of color, highlighting their stories in tech and educating organizations that want to improve their practices through research conducted by IDC and editorial content across IDG Communications’ brands, including CIO, Computerworld, CSO, InfoWorld, Macworld, Network World, PCWorld, TechHive and beyond. The Tech Compact for Social Justice was created under the leadership of the Executive Diversity and Inclusion Steering Committee of the MassTLC Board of Trustees as a way for the industry to come together and affect meaningful change on a scale greater than any one company could achieve on its own. In joining the Tech Compact we recognize that Boston and the tech industry have not done enough to support and encourage inclusion of Black, Latinx and Indigenous people, and we accept the responsibility to change at the company and at community level to make tech in Massachusetts a more diverse, inclusive and socially just place for workers of all backgrounds.

IT and business leaders, employees and customers have had to alter the way they conduct their day-to-day activities due to the coronavirus pandemic. As organizations adjust to the new normal, interest in AI is growing.

According to CIO’s Pandemic Business Impact Survey fielded in July 2020, more than half (58%) of IT decision-makers (ITDMs) say that the effects of the pandemic are accelerating their digital transformation efforts. The recent CIO Pandemic Business Impact Survey also found that 54% of ITDMs agree that the work from home shift has forced the digitization and automation of existing workflows and processes. CIO’s most recent Pandemic Business Impact research found that 1/3 of organizations anticipate investing more dollars to AI in order to become a digital business compared to three months ago. In the next 12-18 months, 74% of ITDMs plan to hire for artificial intelligence and machine learning skills.

Interested in creating or enhancing your video marketing strategy? The MarketingFit Guide to B2B Video Marketing That Works is a great place to start. Learn more about it in our blog https://idg.me/2Cduvj3

But while 2020 research from the Content Marketing Institute shares that 80% of tech marketers have created video in the last year, some videos are still missing the mark. To help marketing teams incorporate all of these important elements into a strong, impactful video content strategy, we’ve created the MarketingFit Guide to B2B Video That Works. Rob and Ellen also dig into the importance of how video marketing fits into a larger content strategy to help ensure that any efforts your marketing team makes are aligned to deliver value for both the audience and your business. That Works aims to help tech marketers create impactful videos that showcase your product, service or organization in a holistic way and that will provide value to the intended B2B tech audience, therefore forging a connection and keeping you in mind when it’s time to buy.

A strong subject line is important for a successful email. Learn 7 more strategies to improve your email marketing strategy in this IDG blog. Read it here: https://idg.me/2Cid5RY

8 Tips to Drive the ROI of your Email Campaigns Email marketing has been around since the dawn of digital marketing, and it remains the backbone of both the industry and the customer journey. With both consumers and governments cracking down on email misuse, data privacy laws make it even more important to use secure, opt-in lists where the sender has a 1st party relationship with the members of the list. A recent study of B2B marketing decision-makers from Innovate MR “COVID-19 B2B Survey” states that 37% plan to increase investment in email marketing over the next 12 months. As an added bonus, email provides actionable data on buying intent, content preferences and behaviors you can use to refine your targeting and content.

Join Perlu And Let the Influencers Come to You!