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Each week we share five of our favorite articles from around the web that will help you succeed in your wedding planning business and in life. With Todd Events {This Week in Weddings Podcast} 100 Things to Outsource In Your Wedding Business {Evolve Your Wedding Business} How to Use Keywords on Pinterest to Drive Traffic {Vanessa Kynes} Everything Could Change Tomorrow {Becoming Minimalist} Average Cost of Weddings in the US Drops by 4% {

Each week we share five of our favorite articles from around the web that will help you succeed in your event planning business and in life. How to Format a WordPress Blog Post for Maximum Results {Megan Martin Creative} 5 Tips for Getting Started With Pinterest Marketing {Vanessa Kynes} How to Stop Putting Yourself Last: Making Self Care Click here to find the Planner’s Lounge archives with more than 800 blog posts!

Here’s another example: When an insurance salesman is discussing policies with you for your 16 year old son’s new car, is he really selling insurance? The answer to this question will depend on your business and who your ideal client is but it likely relates to peace of mind, time and avoiding stress. Heidi is the founder of Evolve Your Wedding Business and a marketing maven for wedding pros who want to kick ass in business and get out of the dreaded feast or famine cycle of doom. She teaches these awesome entrepreneurial ladies and gents how to do amazing marketing on a tiny budget and create a consistent flow of leads because in business, it doesn’t matter how good you are at what you do if no one knows about it.

Client feels an obligation to make payments on time to ensure services are rendered • Client refuses to sign the contract for fear the professional won’t provide agreed-upon services • Contract cancellations may require a refund based on services or goods provided through the cancellation date • Requiring payments too early may impact revenue stream into business, especially during peak seasons • Event-day additions (extra hours, etc) have to be billed following the event in hopes the client will pay promptly (especially when a credit card is not on file) Other businesses may require a deposit and/or partial payments (i.e. 75% of the balance) be made prior to the event, and the remainder due on, or even after, the completion of services. Client determines services were not as expected and refuses to pay balance due • Client provides insufficient funds (either by check or declined credit card) • Client “forgets” payments at home or in another bag and says they’ll mail it to you after the event, then forgets or takes an excessive amount of time to do so • Time and money must be spent attempting to collect (including legal action if necessary) • For those professionals who incur charges at or following the event, ensure you have a client’s credit card on file to handle such expenses, and clearly outline in your contract what the card will be used for, the amounts, and the ramifications if the card is declined.