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Donata is the founder of Coffee Date Media, a social media and content marketing agency based in North Carolina. CDM specializes in combining marketing techniques, expert messaging, and social media strategy with visual art to create impactful, eye-catching content that attracts and converts their clients' ideal customers.
As a trained journalist, attorney, and social media veteran, Donata is an expert on all things messaging and persuasion. She teaches business owners how to speak directly and persuasively to their ideal audience members and convince them to join their party as paying customers.
With two successful careers before age 30 and more than 10 years of social media experience under her belt, Donata is an expert in the mindset work, research, and commitment it takes to show up both in person and online as a high-level expert.
Donata and her husband are currently building their dream home on their 40-acre North Carolina farm.
YOUR GET OUT OF JAIL FREE CARD HERE ⤵️ We've all been there..."200-view jail." Cracking that milestone can seem impossible, especially when you put your best content online over and over again, only to have the algorithm give you the same results time after time. 😫 But there are a few things you can do to crack that ceiling. SAVE this for next time you post! 01. Choose the right trending audio. Audio isn't everything, but trends can help you get more eyeballs on your content. Look for trends that are <1,000 uses, where the original video has >1M views. And you don't even have to do the work! DM the word "Trending" to @donatawhite to get early trending audios straight to your DMs. 02. Ask for your engagement. Likes, saves, comments, and shares all signal to the algorithm that your content is 🔥and should be shown to more people. So ask for the engagement you want! Remind you audience to comment, save, or share, and give them a good reason to do so. 03. Keep it short. Videos from 4-8 seconds tend to rack up more views simply because your audience is more likely to stay for the entire thing or multiple playthroughs, particularly if you... 04. Use the "Double Value Drop" - add value in your Reel, and then add separate, even more in-depth value in the caption. Your audience will get double the value, and you'll get the benefit of more views as they read through the caption while the Reel plays multiple times. Want more actionable social media tips like these? Follow @DonataWhite and @coffeedatemedia! * * * #businesscoach #onlinecoach #onlinecoaching #femaleentrepreneur #fempreneur #womeninbusiness #womeninbiz #bizmentor #savvybusinessowner #businesscoachforwomen #businesscoachforcoaches
Sorry not sorry 😂 But here's why it matters ⤵️ Because the magic that comes from YOU is more powerful than reselling something created by someone else. (And learning customized business and marketing strategies that support your goals and lifestyle is always better than some mass-marketed cookie-cutter bullshit that only teaches you how to sell itself. I said what I said.) It's safe to trust your own genius. It's safe to market *yourself* and your own methodology. Put your trust in YOU rather than someone else's product. I promise it'll serve you in the end. P.S. My FREE 7 Steps to 7 Figures Workshop is back again! I'll share exactly what to focus on at each phase of your business (complete with actual customized exercises--no cookie cutter here!) to grow and scale in the new year. Just comment "7 Steps" below to get instant access!
Not every conversation is for you (hate to say it, boo!) But focusing on the right conversations and concepts at the right time will not only help keep you from burning out, but it will also help you grow your income and impact faster than ever. But what to focus on when?! I gotchu (of course!) I'm bringing it back for year 3, my most popular workshop to date: 7 Steps to 7 Figures. Inside this 2-part, instant-access series, you'll learn exactly what to focus on at what phase of your business. And I took it one step further (because of course I did 😉) and actually included incredible exercises to help get you started on the actual *work* that will grow your business instead of just talking about it. Just comment "7 steps" below to get instant access to this free training! #businesscoach #onlinecoach #onlinecoaching #femaleentrepreneur #fempreneur #womeninbusiness #womeninbiz #bizmentor #savvybusinessowner #businesscoachforwomen #businesscoachforcoaches
Why your coach isn't responsible for your ROI. (Yup, I said it.) Today we're talking about the role of coaching and how radical responsibility can supercharge your results, putting you in the driver's seat and allowing your coach to be the co-creative partner they were meant to be. It's all happening inside The Bizfluencer Mastermind. This program is the exclusive mastermind for the businesswoman who is ready to scale from successful six-figure service provider to legacy CEO. It's time to put #BigBusinessEnergy behind your Big Business Goals (with the business sisters you’ve always wanted). We’re ready for you to dive in. And right now, we're celebrating 🍾 your new big move with juicy bonuses--worth $2500!--and extended payment plans you can't miss (thank you, Black Friday!) Head to the link in my bio to lock them in! #businesscoach #onlinecoach #onlinecoaching #femaleentrepreneur #fempreneur #womeninbusiness #womeninbiz #bizmentor #savvybusinessowner #businesscoachforwomen #businesscoachforcoaches
🎄 DETAILS HERE ⬇️ (As Daisy hops up and immediately aims for my drink on the table behind me 😂) Black Friday is the biggest shopping day of the year, so I know you're getting 459784 emails today. But MY Black Friday celebration is the only one that's going to make YOU money. So there was no way I was going to stay out of your face today with a sack of goodies this big! The Black Friday Business Sale is on, and there are bonuses and discounts worth $500-$2500 up for grabs (literally minimum $500...because I am a really good gift giver). There's something for everyone, no matter what phase of business you're at: ✨ If you're scaling to infinity in the new year, The Bizfluencer Mastermind is your place to play--and the bonuses are worth $2500, including 4 private coaching calls! ✨ If you're starting or growing a business in 2024, get $1700 worth of discounts and bonuses on the Ignite Accelerator, including 2 private coaching calls and $500 off! ✨ Ready to move at top speed? The On-Demand Private Coaching program is for you. And there are only 2 spots left at $1500 off! ✨ And if 2024 is your year to crush it on social media, get 3 courses for the price of 1 with the Content Queen Course Bundle! Get all the details and dive into your favorite offer(s) on the Black Friday hub at the link in my bio. And as always, if you have any questions or want to find your perfect fit, just DM me! I can't wait to help you find your way to your business home before the new year. I can't wait to work with you. #businesscoach #onlinecoach #onlinecoaching #femaleentrepreneur #fempreneur #womeninbusiness #womeninbiz #bizmentor #savvybusinessowner #businesscoachforwomen #businesscoachforcoaches
HERE'S WHY 👇🏼 (It's not the economy, the algorithm, inflation, or the state of the industry.) You simply didn't do the things or become the person that would have allowed you to achieve the goals you set in January. The good news is: - You are right on time. You will not miss your blessing, because God's timing is perfect. - You can choose something different at any time. Now, even! - There are still 40 days left in 2023, and a lot can happen in 40 days. But if you want something different, you're going to have to *DO* something different. Show up more consistently. Make hotter, spicier content. Invest in the help you know you need (i.e. STOP avoiding investing in a Business Coach when literally every single successful online business owner is telling you it's necessary 😂) Get in a space where the thing you want is the standard. If you want different results in 2024, you have to do things differently. And it begins with intentionally putting yourself in spaces with peers and mentors who have the thing you want. Because there's no faster way to normalize, experience, and manifest the thing you want than to get into an environment where that thing is normal, expected, standard. You'll have access to ideas and strategies you wouldn't have known otherwise...plus the raising of your own standards that turns that dream into "Of course I can." That space is the Bizfluencer Mastermind. We're launching you into the multi-6 or 7-figure business of your dreams, with all of the influence, impact, legacy, freedom and flow you desire and deserve. And right now, we're celebrating 🥂 your new big move with juicy bonuses and extended payment plans you can't miss (thank you, Black Friday!) Just head to the 🔗 in my profile to lock them in! #businesscoach #onlinecoach #onlinecoaching #femaleentrepreneur #fempreneur #womeninbusiness #womeninbiz #bizmentor #savvybusinessowner #businesscoachforwomen #businesscoachforcoaches
You're robbing yourself by seeking information only. Here's what's up ⤵️ It's not enough to know the information. You need the critical thinking skills to decide how to apply that information to your business. You need the accountability to actually take action and get shit done. You need an environment that expands you and fosters your growth as a CEO. That's why hopping from course to course, cherry-picking programs in the hopes of "saving money" by not investing in a comprehensive space does. not. work. It's why trying to muscle through on your own to avoid investing does. not. work. (Or if it does, it doesn't work quickly.) Because it's not one piece of knowledge that's going to change everything for your business. It's not one Google search, blog post, Instagram carousel, or masterclass. It's all the things. And you already know that. But you're giving in to fear, playing small, and not stepping into what you know your next move is. You know you need a comprehensive, fully supportive place to play and grow your business. The good news is that you can choose differently starting now. And the even better news is that I have bonuses and discounts worth $500-$2500 waiting for you inside the Black Friday sale 😜 Whether you've wanted to start a business but are too afraid to leave your "secure" 9-5 job, You have a business and are dreaming of more stability and steady income, Or your business is already "good," but you know you were made for phenomenal, These gifts are for you. Check them out at the link in my bio. #businesscoach #onlinecoach #onlinecoaching #femaleentrepreneur #fempreneur #womeninbusiness #womeninbiz #bizmentor #savvybusinessowner #businesscoachforwomen #businesscoachforcoaches
How to make launching no big thing ⤵️ When you step into your CEO, launching is as easy as any other day in business. The content is planned. Your systems are working behind the scenes. Your copy and social media posts are doing the selling for you. And sales calls are *off the table.* You can relax and watch your launch system do the work while the sales roll in, prosecco in hand. CEOs don't run launches like a lemonade stand. The run them like a company. And it's part of what we work on inside the Bizfluencer Mastermind. Planning out a launch system that works to support your business while you relax like it's just another day on the calendar. Along with all the mindset, strategy, and systems support you could ask for in every area of your business. We're launching you into the multi-6 or 7-figure business of your dreams, with all of the influence, impact, legacy, freedom and flow you desire and deserve. And right now, we're celebrating 🍾 your new big move with juicy bonuses--worth $2500!--and extended payment plans you can't miss (thank you, Black Friday!) Just DM me to lock them in! #businesscoach #onlinecoach #onlinecoaching #femaleentrepreneur #fempreneur #womeninbusiness #womeninbiz #bizmentor #savvybusinessowner #businesscoachforwomen #businesscoachforcoaches
The actual *point* of doing a Black Friday sale in your business ⤵️ ...is not to simply discount your offers so more people buy and you make a bunch of money over the weekend. It's to *acquire* new customers who are thisclose to working with you, give them an easy "yes," and get them into your world so they're more likely to buy again and again. And while my Bizfluencer Mastermind ladies have been planning their holiday sales since September, there's definitely still time to pull this off! Here's how: 01. Decide what you *ultimately* want people to buy. Is it your high-level mastermind? Your signature group coaching program? Private coaching? 02. Think about what you can offer that is a no-brainer baby step to that larger offer. What do you already have in your arsenal that's so mind-blowingly good that your audience can't help but dive in? Consider offering great prices on your past free trainings, or bundles of digital resources. 03. Offer insane bonuses on your high-ticket offers to give your hottest leads a reason to buy NOW. We dropped $2500 in bonuses for the Bizfluencer Mastermind and $1700 worth of discounts and bonuses for the Ignite Accelerator. Don't be afraid to make it juicy AF! 04. Content, content, content. This time of year is noisy, and people are getting approximately 147 emails from Nordstrom per day 😂 Stand out with incredible, valuable content (and make sure it looks good so it stops their scroll!) This time next year, you could be enjoying hot chocolate by the fire while the BF sales roll in--stacking your MRR for the new year while you vibe out on holiday cheer. It's all happening inside The Bizfluencer Mastermind. This program is the exclusive mastermind for the businesswoman who is ready to scale from successful six-figure service provider to legacy CEO. It's time to put #BigBusinessEnergy behind your Big Business Goals (with the business sisters you’ve always wanted). We’re ready for you to dive in. And right now, we're celebrating 🍾 your new big move with juicy bonuses--worth $2500!--and extended payment plans you can't miss (thank you, Black Friday!) Head to the link in my bio to lock them in!
Some of the worst marketing I see happens on Black Friday 🙈 If you never understood why the "When you buy from a small business, a real person does a happy dance" marketing felt so icky, here it is: If you want to attract excited, high-level buyers into your world who stick around for years and get great results, it's not a good idea to start out your relationship with a pity party. 😂 Yes, people *love* supporting small business. But that's not their primary goal on Black Friday. They want to snag the offers they want and need most at the best price. If they can support you while they do that, great! But they're not going to spend money just to make you happy. This is why understanding the nuances of your marketing messaging is so critical to your success. It's the difference between "Get exactly what you want and support small business at the same time!" 🎉 and "Please spend your money here so I can afford Christmas this year." 🤮 Mastering marketing and messaging takes time, and there's no better way to learn than in an environment where you can craft your messaging alongside someone with 10+ years of experience in social media (Hi! It's me). That space is the Bizfluencer Mastermind. We're launching you into the multi-6 or 7-figure business of your dreams, with all of the influence, impact, legacy, freedom and flow you desire and deserve. And right now, we're celebrating 🍾 your new big move with juicy bonuses--worth $2500!--and extended payment plans you can't miss (thank you, Black Friday!) Just DM me to lock them in! #businesscoach #onlinecoach #onlinecoaching #femaleentrepreneur #fempreneur #womeninbusiness #womeninbiz #bizmentor #savvybusinessowner #businesscoachforwomen #businesscoachforcoaches
We're claiming it together in 2024 ⤵️ Let me guess: things in your business are good. Really good. But you're not a "really good" kind of boss. Six-figure revenue? In the bank. Dream clients? On the calendar. Online community? Growing every day. But you and I both know there’s more out there for you. You want next-level. You want phenomenal. You want legacy. You want more income. A bigger impact. Sold-out launches and waitlist-only services. Celebrity-level influence in your industry. You want a business that stands the test of time and creates the freedom you’ve always wanted. And you want it to feel easier than ever. You want it all…with a side of grabbing brunch on a Tuesday just because you can. You belong in The Bizfluencer Mastermind. This program is an exclusive mastermind for businesswomen who are ready to scale from successful 6-figure service provider to legacy CEOs. We’re putting #BigBusinessEnergy all over your business and goals… and we’re ready for you to dive in. Right now, get $2500+ worth of bonuses for Black Friday, including a super-extended payment plan and FOUR bonus private coaching calls. Head to the link in my bio to lock in your bonuses by applying by 11/27. Have questions? Shoot me a DM, and I'll help walk you home. I can't wait to grow with you. #businesscoach #onlinecoach #onlinecoaching #femaleentrepreneur #fempreneur #womeninbusiness #womeninbiz #bizmentor #savvybusinessowner #businesscoachforwomen #businesscoachforcoaches
What got you here won't get you there. Here's what will ⤵️ At the end of 2019, I remember talking to a friend of mine who is a Business Coach. I had just had my first 6-figure year, but I couldn't figure out why things weren't progressing further. I felt like I was putting in a lot of effort for not a lot of reward--no matter what I tried, my business kept making around the same amount month after month. I told my friend, "I feel like I'm missing something. Like there's another level to this that I'm just not getting." I'm so grateful to the version of myself who knew in her core that scaling a business (because that's what I was feeling: the difference between growing and scaling) would require something completely different of her than making the first $100K. Scaling is not just doing what you are currently doing but bigger. It's a fundamental restructuring of the systems, processes, team, offers, and self. It's dismantling everything that's acting as a ceiling or bottleneck and turning it into something with infinite growth potential. You can't want the 7-figure version of your business without being willing to change everything about it--including YOU. P.S. I needed a TREMENDOUS amount of support at this phase of my business. And if this is where you are, the Bizfluencer Mastermind is home for you. It's where we'll craft the scaled-up version of your beloved business, with all of the influence, impact, legacy, freedom & flow you desire and deserve. Learn more at the link in my profile. Plus, get your application in before 11/28 to lock in your Black Friday pricing and bonuses! #businesscoach #onlinecoach #onlinecoaching #femaleentrepreneur #fempreneur #womeninbusiness #womeninbiz #bizmentor #savvybusinessowner #businesscoachforwomen #businesscoachforcoaches
But my new favorite outfit is pairing these joggers with a thin crewneck sweater (like the one below) and patterned slip-on sneakers. Wear it to work with a pencil skirt, to a party with faux-leather leggings, or to a brunch date with your favorite pair of jeans and boots. I pop it on in the morning under a jacket, wear it sans-outerwear as the temperature creeps up, and shove it in my bag when it’s time for short sleeves. The deep pockets and removable hood mean that this glam-looking rain jacket (if a rain jacket could be glam) is also super functional.
Free Amazon Day delivery (get all of your Amazon orders on the same day each week); Free 2-hour grocery delivery, fulfilled by your local Whole Foods; Key by Amazon in-garage or in-home delivery With all of these features and more, you’ll get your money’s worth out of your annual membership fee of $119 in no time (seriously, I’d pay more than that in shipping with how much we rely on Amazon for pet items, toiletries, gifts, and more). Amazon Prime Day is an annual sale exclusively for Amazon Prime members (so if you want the deals and aren’t a Prime member, definitely start your free trial!). Amazon doesn’t release a catalog of deals prior to Prime Day, so there’s no real way to know exactly what items are going to be on sale.