Donata White

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Donata is the founder of Coffee Date Media, a social media and content marketing agency based in North Carolina. CDM specializes in combining marketing techniques, expert messaging, and social media strategy with visual art to create impactful, eye-catching content that attracts and converts their clients' ideal customers.

As a trained journalist, attorney, and social media veteran, Donata is an expert on all things messaging and persuasion. She teaches business owners how to speak directly and persuasively to their ideal audience members and convince them to join their party as paying customers.

With two successful careers before age 30 and more than 10 years of social media experience under her belt, Donata is an expert in the mindset work, research, and commitment it takes to show up both in person and online as a high-level expert.

Donata and her husband are currently building their dream home on their 40-acre North Carolina farm.

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Sis, you don't get extra credit for doing it the hard way. I used to get caught in this trap. As a Type-A overachieving woman, it's really hard to ask for help. You feel guilty for not knowing everything, not having it all together, not doing it on your own. You feel like if you don't figure it out all by yourself, your business will be less legitimate. You fear investing any money in your business, so you trade every last second of your own time instead. But when it comes to your business, you don't get Boss Babe Business Bitch Blazer Points for doing things alone. In fact, you're probably delaying your progress trying to play superwoman. You're so focused on saving every dollar and spending every second that you don't realize you're (1) burning yourself out, and (2) slowing down your growth. GET. THE. HELP. And in my opinion, your first stop should be a business coach you trust. Having someone take a bird's eye look at your business, your goals, and your sticking points is absolutely priceless. Imagine this: You're making more money than ever, working fewer hours. You've got the support you need, and you're providing opportunities for team members you care about. Your client service improves because you're not trying to shoulder the burden alone. You have more income AND more impact, and it's all way easier for you. That's exactly why I created the Bizfluencer Mastermind. If you're ready do take action on growing your legacy business to $100K and beyond, you need support. If you want a coach and community who will: ✨ Check in on your goals ✨ Check you on your sh*t ✨ Believe in you, and ✨ Be the President of the YOU Fan Club... Then the Bizfluencer Mastermind is for you. Send me a DM for application details! #womanwhohustle #womaninbusiness #daringdaily #entrepreneurthing #dreamersanddoers #femaleentreprenuer #onlinebusinesscoaching #businesscoaching #onlinebusinesscoach #mindsetiseverything #walkinyourpurpose #selfencouragement #encouragementfortheday #purposedriven #dailyencouragement #justdoyou #youredoinggreat #buildeachotherup #presentoverperfect #liveonpurpose

I'm officially retired. I updated my attorney registration to "retired" status yesterday, and it feels... There are feelings. On one hand, it changes nothing. I haven't practiced law for 4 years, and I never intended to again, especially in New York. On the other hand, it's like the safety net is finally totally gone. It's like I've left my identity as a lawyer officially in the past. I'm an entrepreneur now. (I have been for a while, but you get it.) When people ask me what I do, I used to start with "Well I used to be a lawyer, but now I run a social media marketing agency." Why? Because deep down, I thought that would make people think I was more legit. If I gave up a "respectable" career to do what I'm doing now, that means it must be successful, right? But all it was *really* doing was making me feel like I wasn't really a successful business owner: I was just a lawyer playing one on the internet. So this is me declaring to the world that I'm not going back. "What do you do, Donata?" "I'm an Agency CEO and Business Coach." #womanwhohustle #womaninbusiness #daringdaily #entrepreneurthing #dreamersanddoers #femaleentreprenuer #onlinebusinesscoaching #businesscoaching #onlinebusinesscoach #mindsetiseverything #walkinyourpurpose #selfencouragement #encouragementfortheday #purposedriven #dailyencouragement #justdoyou #youredoinggreat #buildeachotherup #presentoverperfect #liveonpurpose

The question isn't Reels vs. TikTok. ⠀ ⠀ It's "Where does my ideal client spend time, and how do I get conversion-focused content in front of them on that platform?" ⠀ ⠀ Want help growing your IG and converting more clients with Reels?! You need Reel Fast Growth! This program will teach you how to succeed with Reels ⠀ ⠀ …even if you have a small following. With 3-4x the reach of other content formats, Reels gives even smaller accounts a way to reach more ideal followers, more easily than ever. ⠀ ⠀ …even if you’ve never made a Reel before. We’re starting together from the very beginning so you can master Reels and make them your own. (#ReelsQueen, anyone?) ⠀ ⠀ …even if you don’t have fancy equipment. Step away from the ring light. All you need is your phone and your poppin’ personality. ⠀ ⠀ …even if you don’t know what to make Reels about. Inside this Reels course, you’ll find your unique formula for creating content that your ideal clients can’t help but like, share, and save. ⠀ ⠀ Click the link in bio to save your seat! ⠀ ⠀ #socialmediatrends #socialmediaagency #socialmediaservices #socialmediamanager #marketinghelp #socialmediahelp #digitalmarketingconsultant #socialmediabranding #digitalmarketingtools #growyourbusinessonline #socialmediabusiness #socialmediacoaching #socialmediatrainer #socialmediastrategist #socialmediachallenge #socialmediamarketingtip #socialmediahacks #socialmediatips #socialmediagrowth #socialmediamarketingagency

It's not "Reels vs. TikTok." At least not the way you think it is. And if you're (1) choosing one over the other, or (2) treating your content the same on both platforms, you're doing it wrong. Reels were IG's answer to the explosive growth of the TikTok platform, but that doesn't make them direct competition when it comes to your marketing. TikTok is its own platform. Reels are a *format* on a platform. Comparing them 1-to-1 is like comparing Reels to LinkedIn. Two totally different uses and strategies, babe. That means a few things for entrepreneurs: ✨If you're going to try to maintain a solid presence and grow on Instagram, you have to use the combination of content formats that is working on the platform now. That includes Reels. ✨ If you want to expand to the TikTok platform, you have to learn the culture of the platform user base and how the algorithm actually works. You can try to just repost all of your Reels over there to make it easy, but it likely won't do much for you. ✨ TREAT. THEM. AS. SEPARATE. THINGS. Stop comparing your Reels performance to your TikTok performance on a video-by-video basis. If you want to focus on one platform over the other, go for it! But if you go all in on a best-practices strategy on both, the comparison is *CONVERSION*--not video views. Focus your energy on whichever platform gets you the most clients. If you've been treating Reels just like your TikTok, it's time to learn how to grow and convert on IG with Reels. You need Reel Fast Growth! Inside this self-paced course, I'm teaching you the behind-the-scenes info from our six-figure marketing agency--everything you need to know about using Reels to grow and convert more clients on IG. Want in? Save your seat at the link in my bio! #socialmediastrategist #socialmediamarketingmanager #socialmediamarketingagency #contenttips #digitalmarketingtools #socialmediatips #socialmediagrowth #womeninmarketing #socialmediamarketingtip #instagramreels #instagramreel #socialmediastrategy101 #socialmediacontent #contentmarketer #smallbizmarketing #contentmarketingtips #socialmediastrategytips #reelstips #reelideas

STOP READING if you're not building a legacy business. When we get started in online business, it's easy to get excited about the possibilities in the freelancer/coach/service provider life. You mean I can work when I WANT? ⠀ And write my own checks? ⠀ And do what I love while replacing my 9-5 income?!?! 🤯 But after nearly 8 years in online business, I realized there's something the celebrity coaches aren't telling you: There's another level to this. Those people with mega-followings, millions in revenue, 7-figure launches, and 20-person teams aren't running a business the same way you are. People look at them for inspiration but have absolutely NO idea how those types of businesses are different. They're structured differently. They're led differently. And they focus their resources differently. Becoming a multi-seven-figure, sustainable, long-term business doesn't just happen when you serve more clients, create a scalable product, or raise your prices. To do that, you have to get back to that corporate life (sorry not sorry). Thankfully, my time as a commercial lawyer gave me some perspective. Those businesses have things yours doesn't: 💰Internal documented (and as much as possible, automated) systems for client service, onboarding, offboarding, and sales, 💰PROTECTED Intellectual Property, trade secrets, and proprietary service information, 💰Corporate-style offerings AND often, corporate clients and partners ("Corporatizing" your offerings is often the fast track to multi-six, seven- and 8-figure revenue), 💰 Rock-solid accounting with a whole-ass budget, revenue projections, and P&L (after all, if you want a valuation, your numbers need to be on point). Legacy businesses are whole entire companies. They can be bought and sold. Their IP can be licensed to others as a revenue stream. These businesses are the engine of a wealth-building machine that actually DOESN'T depend on whether the next client signs a contract or not. It's a whole other ball game, and it's not for everyone. But if it's for you, let's chat. DM me the word LEGACY and tell me all about your legacy business idea!

Chronological feeds are back. So how should your strategy change? Swipe to find out! You can use this huge algorithm change as a big opportunity in your business. Want to learn how? Join my FREE Instagram Growth Masterclass by clicking the link in my bio. #socialmediatrends #socialmediaagency #socialmediaservices #socialmediamanager #marketinghelp #socialmediahelp #digitalmarketingconsultant #socialmediabranding #digitalmarketingtools #growyourbusinessonline #socialmediabusiness #socialmediacoaching #socialmediatrainer #socialmediastrategist #socialmediachallenge #socialmediamarketingtip #socialmediahacks #socialmediatips #socialmediagrowth #socialmediamarketingagency

Today we slept until 10 a.m. on a Thursday. (Our bodies needed it after the time change, okay?!) But my business didn't always afford me that option. Back in the beginning, I had to squeeze every last bit of productivity out of every extra minute in the day. Back then, when I was working full time as a lawyer (actually 50-60 hours a week, easy), I didn't have the financial wiggle room in my business to stop hustling. It was either spend money or time to get things done, and my business wasn't profitable yet. So I spent the time. I didn't have a ton of it, but I did as much as I could and stayed consistent. But I was consistently doing a lot of the wrong things! I wish I had the fast track to profitability so I could have stopped hustling sooner. That's exactly why I created the Ignite your Brand Accelerator. I designed it to be everything you need (nothing you don't) to make money in your coaching or service-based business as quickly as possible. That income will give you the wiggle room you need to start enjoying life the way you want to. Things like: Hiring more support in your business. Quitting that job you hate but that pays the bills. Creating your own schedule that works best with your physical and mental rhythms. Never having to submit for PTO. Being at every single one of your kids' performances or sporting events (Why not become the team mom and embarrass the heck out of them for kicks?). It's about setting your business up solid and setting it up for income ASAP. And I want to see you there. The waitlist is now open at the link in my bio. You'll be the first to know when applications are available (and get a sweet discount!) #womanwhohustle #womaninbusiness #daringdaily #entrepreneurthing #dreamersanddoers #femaleentreprenuer #onlinebusinesscoaching #businesscoaching #onlinebusinesscoach #mindsetiseverything #walkinyourpurpose #selfencouragement #encouragementfortheday #purposedriven #dailyencouragement #justdoyou #youredoinggreat #buildeachotherup #presentoverperfect #liveonpurpose

STEAL MY PROCESS: How I tripled my business in 2021: ⠀ ⠀ �1. I decided it would happen. Deciding is different from hoping. When you decide, you make your success inevitable and put yourself in the mindset to take action and course-correct when necessary. ⠀ ⠀ �2. We refined our client service processes. We made sure that every single client received the same great service from start to finish. That meant consistent results, happy clients, and great testimonials. ⠀ ⠀ �3. We pitched our dream clients. We didn't wait for the clients to come to us. Although we love and believe in social media marketing, we also proactively reached out to clients we were interested in working with. ⠀ ⠀ �4. We stayed consistent (with the *right* things!). Growing a business takes consistency. You may not open up shop and make $1M in revenue your first year. But if you keep at it long enough, you'll achieve your goals. ⠀ ⠀ If you're a new or aspiring coach who is ready to grow your business, I've got something amazing for you! The waitlist for the Ignite Your Brand Accelerator is now open. Click the link in my bio to be the first on the list (and get a sweet discount!) ⠀ ⠀ #leadersinheels #womanwhohustle #bossbabesquad #thebossbabesociete #savvybusinessowners #womaninbusiness #ceomindset #daringdaily #savybusinessowner #entrepreneurthing #bossladymindset #bossladystatus #beingboss #dreamersanddoers #femaleentreprenuer #creativeentrepreneur #girlbosshustle #onlinebusinesscoaching #businesscoaching #onlinebusinesscoach

How did my business change in 12 months? Swipe to find out. ⠀ ⠀ Want to fast track results like these? Get on the waitlist for the Ignite Your Brand Accelerator! It's where you'll become the high-level, high-impact coach or service provider you always wanted to be. ⠀ ⠀ Hop on the list at the link in my bio!

How would this feel? ⠀ ⠀ No, really. Close your eyes and imagine. ⠀ Want that feeling in real life? The waitlist for the Bizfluencer Mastermind is now open! Check it out at the link in my bio. ⠀ ⠀ #leadersinheels #womanwhohustle #bossbabesquad #thebossbabesociete #savvybusinessowners #womaninbusiness #ceomindset #daringdaily #savybusinessowner #entrepreneurthing #bossladymindset #bossladystatus #beingboss #dreamersanddoers #femaleentreprenuer #creativeentrepreneur #girlbosshustle #onlinebusinesscoaching #businesscoaching #onlinebusinesscoach

I want you to have everything you want. And I'm going to help you get it. ⠀ ⠀ Imagine if: ⠀ You could wake up without an alarm every single day. ⠀ Cut work off at 4:00 pm and play with your kids. ⠀ Take a break in the middle of the day to walk the dog. ⠀ Hire team members, housekeeping, lawn care, AND a personal trainer. ⠀ Buy that designer bag (or whatever you're into) just because you feel like it. ⠀ ⠀ All of that freedom, that spaciousness, that exhale "ahhhhh" feeling--that's what you create when you build a business that supports the lifestyle you want. ⠀ ⠀ So screw the 9-5. Let's make your exit plan. That plan is built on three solid pillars: ⠀ ✨ Your true-to-you, powerful personal brand ⠀ ✨ Your irresistible high-ticket offer ⠀ ✨ Your rock-solid social media marketing strategy. ⠀ ⠀ And we're building them all inside the Ignite Your Brand Accelerator. The waitlist for this 12-week program is now open, and we'll be taking applications so super-soon! ⠀ ⠀ Click the link in my bio to get your name on the list (and get a sweet pre-sale discount!) ⠀ ⠀ #womanwhohustle #womaninbusiness #daringdaily #entrepreneurthing #dreamersanddoers #femaleentreprenuer #onlinebusinesscoaching #businesscoaching #onlinebusinesscoach #mindsetiseverything #walkinyourpurpose #selfencouragement #encouragementfortheday #purposedriven #dailyencouragement #justdoyou #youredoinggreat #buildeachotherup #presentoverperfect #liveonpurpose

Here's the tea: "Consistency is key!"...and so is getting. in. front. of. your. audience. I get it. It can be hard to be consistent more than 3-4 days per week on social media. You have a business to run, kids to raise, relationships to tend to. But I'm going to be honest--for our agency clients at @coffeedatemedia, we're starting to recommend daily posting PLUS showing up on stories as a *minimum* starting point. Ouch. I know. But here's why: Every post (especially reels) is basically a lottery ticket. You can't know for sure which one is going to win. Which one will get the reaction, the conversions, the engagement, the shares. You can try to predict it based on past analytics, but you can never know for sure. Plus, we all know Instagram doesn't show every post to every one of your followers. So how do you get in front of as many people as possible? You show up consistently AND often. And it's a lot easier when you... (1) Have a real strategy, and (2) Plan ahead so you can batch-create all of your content. And it's a heck of a lot easier to make money as an online coach when you have a kick-booty high-ticket offer, too. That's where the Ignite Your Brand Accelerator comes in. Inside, you'll learn everything you ever wanted to know about monetizing your mission and leveraging social media to create consistent $3-5K months. We're opening the doors in just a few short days, so hop on the waitlist by clicking the link in my bio! #contentstrategy #digitalmarketer #creativemarketing #socialmediatools #onlinemarketing #socialmediacoach #digitalstrategy #businessblogger #socialmediacontentcreator #creativecontentcreator #contentstrategytips #contentcreationstrategy #creativeentrepreneur #brandbuilding #fempreneurs #smallbiztips #businessstrategist #growyourbiz #businessstrategy #contenttips

Social media isn't out to get you, coach. ⠀ You're just not using it right. With algorithm changes, lowered engagement, tons of competition, and new platforms popping up every day, it can be easy to get frustrated with social media. But it's not out to get just need to refocus. Social media isn't about reaching as many eyeballs as possible. It's about reaching as many *qualified* eyeballs as possible. ⠀ ⠀ Who cares if you have a million followers if none of them ever sign up to work with you? I'd much rather you build an audience of a few thousand people who can't stop raving. ⠀ ⠀ Here's how to do it: ⠀ ⠀ 1. Figure out the platforms your ideal customer is using. Focus on creating content especially for these platforms. What works on one platform doesn't always work on another, so figure out what your audience wants to see on their platform of choice. 2. Speak directly to your ideal client. If you try to appeal to everybody, you'll appeal to nobody. Address your ideal client's specific needs, wants, and pain points. Talk directly to them like someone sitting across from you having coffee. ⠀ ⠀ 3. Reach out and Engage. You can't expect your audience to always come to you. Make an effort to engage where they're already spending time. Comment on their posts, respond to their questions, and send DMs to create real relationships. Get to know them as people, not just numbers on a screen. ⠀ ⠀ 4. Make sure your offer is rock-solid and irresistible. You may not have a social media problem--you might have an offer problem. Maybe your audience isn't converting because they have no idea what they'd be converting TO. Make sure your methodology, process, and offer promise are super-clear and super-enticing to your ideal client. Then, tell them all about it! I can teach you how to build that amazing offer *and* market it to your ideal clients inside the Ignite Your Brand Accelerator. It's coming back SO soon, and I want you to be first to know! Just click the link in my bio to snag a spot on the waitlist (and get a sweet presale discount and bonuses!)

THE MINDSET SHIFT YOU NEED TO MAKE to get from $6-8K months to $20K+ months: You have got to stop trying to be a one-woman show. I see it all the time. Even my clients who have team members are doing it. You're not growing because you still view every single task in your business as "yours." So even when you delegate, you can't stop micromanaging and thinking about the thing you delegated. You're all out of your zone of genius, and you're slowing your business down. NOT TO MENTION the fact that you don't have any true business besties because you still subconsciously view online coaching as a competition (OOP, did I get ya?!) Here's the solution: Release the death grip, babe. It's SAFE and NECESSARY to let other people hold your business baby. Friends, mentors, team members. They're here to help support your vision and help you grow. And so am I. If you're ready to go from solopreneur to Coaching CEO, I have just the thing. The waitlist for the Bizfluencer Mastermind is now open! Inside this high-level mastermind, we're becoming entrepreneurs with real influence in our industries. Our dream clients' number one choice. Super in-demand, super visible coaches with the revenue to back it up. Want in? Send me a DM or click the link in my bio! #leadersinheels #womanwhohustle #bossbabesquad #thebossbabesociete #savvybusinessowners #womaninbusiness #ceomindset #daringdaily #savybusinessowner #entrepreneurthing #bossladymindset #bossladystatus #beingboss #dreamersanddoers #femaleentreprenuer #creativeentrepreneur #girlbosshustle #onlinebusinesscoaching #businesscoaching #onlinebusinesscoach

What does it really take to become a multi-six-figure online coach? ⠀ A heck of a lot of mindset shifts. ⠀ ⠀ Going from solopreneur coach to industry-leading expert is no small feat. So you have to start thinking like your future self now. ⠀ ⠀ And if you're a coach making at or near $100K and want to double or triple that revenue in a year, I've got just the thing. ⠀ ⠀ The waitlist for the Bizfluencer Mastermind is now open. The name says it all: BIZ/fluencer--an entrepreneur with influence. I've created a high-energy group container for women coaches ready to become the go-to in their industry while attracting and converting your dream clients. ⠀ Be the first in line by clicking the link in my bio! ⠀ ⠀ #womaninbusiness #businessownertips #girlbosshustle #smallbusinessmarketing #womanwhohustle #creativeentrepreneur #influencermarketingagency #ladypreneur #loveyourbusiness #hustlewithease #leadersinheels #beingboss #savvybusinessowners #savvybusinessowner #entrepreneurher #socialmediamarketingcoach #sheboss #youredoinggreat #buildeachotherup #liveonpurpose

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