Perlu Network score measures the extent of a member’s network on Perlu based on their connections, Packs, and Collab activity.
Perlu Pulse score measures how active a member is on Perlu, on a scale of 0 to 100.
I assist brands and agencies on Perlu to help them find and engage with the right influencers to ensure successful, impactful campaigns.
I manage our extensive and growing team of category experts who serve on the Perlu Advisor Team. Our group of Advisors is made up of leading influencers in various content niches, who help us organize and categorize our community of members into meaningful and useful Perlu Packs. Advisors also provide guidance and consultation services to brands seeking insights and tips from professional influencers with expertise in various niches.
Enjoy meeting these new Perlu members with keen interests in desserts, living intentionally, cocktails, fitness, motherhood, noodles, and more… Tessa is a dessert blogger and cookbook author specializing in recipe creation. This coffee-drinking, make-up loving gal with gorgeous hair gives you the scoop on brands like Lancôme, Sephora, and The Coffee Bean & Tea Leaf. Emily is the queen of home decor content creation, having worked with brands like Yankee Candle, Hello Fresh, and Samsung. Arien also highlights his favorite products to use to maintain his fitness goals, including Degree, Dollar Shave Club, and Gucci.
Willie’s Superbrew succeeded in influencer marketing by integrating its brand ambassadors and influencers with its marketing team. She had been helping out with some interesting brand ambassador programs and recruiting people to do local events in college, and you very much need that spiritual leader, that absolute cheerleader, for a brand. If someone walks up and loves the brand and loves the sampler that they met, the brand ambassador, and they’re looking for a fun gig, that’s the perfect person. They’re giving us priceless consumer insight, and they’re also just people who love the brand and want to tell all their friends and family about it.
While many brands are still struggling to figure out a marketing strategy to break into TikTok and speak to Gen Z, Casey Smith, social media and influencer manager at Kroger’s family of stores, is wayyy ahead of the game. The Kroger marketing team was the first brand globally to run TikTok’s first-ever Hashtag Challenge Plus campaign, allowing users to shop for products they saw in the videos created by Kroger’s influencer partners. Casey Smith shares why she decided to use TikTok for Kroger Marketing and details how to execute your own viral marketing campaign. The Kroger marketing team chose to target Gen Z on TikTok because there weren’t many brands on the platform yet, so it was also an opportunity for Kroger to be a trailblazer.
Ha: During my first fashion PR internship, I started working with influencers seven years ago, and we would just send them samples of jeans and hope for them to post it on their fashion blogs. And then I just started falling in love with all the fashion bloggers, beauty bloggers, and I think what got me into working in influencer marketing was that I just loved influencers. But working at an agency, you are turning around campaigns and a lot of the campaigns are awareness, so we want to work with influencers that will share the message of the brand or maybe their new products or amplify the messaging of their current campaign. But in PR you’re pitching your product, you’re hoping that the editor writes about your brand, your new launch, which I feel like is kind of the same with an influencer when you’re gifting them a PR package or hoping that they posted on their Instagram stories and they wear your clothes.