Backroom

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Backroom is a boutique brand development agency for passionate people.

Member Since FEBRUARY 09, 2021
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Highlights

To help prevent pandemic burnout, we decided to implement a 4-day workweek over the summer. We're closed on Fridays so that our employees can use that time as needed, whether that's going above and beyond on a client project or catching up on family time.⠀ ⠀ We've found that our employees are happier, our work is better, and we're just as productive as we were when our calendars were packed with Friday meetings and deadlines.⠀ ⠀ Share this post if you're Team #FourDayWorkWeek!⠀ ⠀ #wfh #workingfromhome #productivitytips

"The function of design is letting design function." - Micha Commeren We approach every design with the end-user in mind. When @dcunited was prepping to start the 2018 season in their new home at @audifield, we were inspired by the excitement of the fans who were counting down until the first kickoff and built a digital experience that brought the in-person experience to the web. #digitalexperience #gameday #branding #digitalmarketing #webdesign

We helped @barcodinginc evolve in the face of a major technological shift and gave them an identity system with a foundation built to withstand and thrive in changing times. Take a look for yourself at our website using the link in our bio. #identitysystem #brandidentity #brandidentitydesign #brandingdesign

Without them, Backroom wouldn't be who it is today. We're so grateful for Leslie's unending creative finesse and Michelle's finely-tuned eye for strategic perfection. Happy birthday to these lovely Libra ladies!⠀ ⠀ .⠀ .⠀ .⠀ #baltimorebusiness #brandactivation #brandinginspiration #brandbuilding #brandingagency #creativeagency #brandingideas #womeninbiz #employeeexperience #leadershipinaction #brandstrategy #graphicdesign

AIRtec needed a new logo that was iconic & impactful enough to be used on a wide range of applications, from a plane to a pin. So we cleaned up their typography, simplified and modernized their plane mark, and created an "A" that could stand alone as the symbol for their company. Inspired by a plane's tail fin, this "A" is styled to feel speedy and streamlined, evoking the experience of working with their team of aviation experts.⠀ ⠀ .⠀ .⠀ .⠀ #baltimorebusiness #brandactivation #brandinginspiration #brandbuilding #brandingagency #creativeagency #brandingideas #womeninbiz

Happy #WorldGratitudeDay from the Backroom team! Swipe to learn about what we're most grateful for these days. . . . #baltimorebusiness #brandactivation #brandinginspiration #brandbuilding #brandingagency #creativeagency #gratitudeattitude #attitudeofgratitude #gratitudepractice #gratitudeisthebestattitude

Working parents do it all. Backroom was founded by a single mom and half of our team has kids under 10. According to @forbes, 1 in 7 employers admit to being reluctant to hire a woman who may go on to have children, but we believe that parents make some of the best employees. Their management and leadership skills are unparalleled, they know how to prioritize, and they're experts at dealing with difficult personalities. They make the impossible look easy and we're grateful for their ability to juggle so many hats with grace and a sense of humor. . . . #baltimorebusiness #brandactivation #brandinginspiration #brandbuilding #brandingagency #creativeagency #brandingideas #womanownedbusiness #continuousimprovement #progressnotperfection #intentionalbusiness #workingparents #workingparentsday #nationalworkingparentsday

At Backroom, we do things differently. Our CEO @iamkararedman chatted with @draperdna about how we’ve built a unique workplace culture that’s driven by curiosity: check out the article at the link in our bio. . . . #differentisgood #baltimorebusiness #brandactivation #brandbuilding #womeninleadership #brandingagency #digitalmedia #creativeagency #womanownedbusiness #advertisingagency #baltimorecreatives #companyculturematters #distancemeansnothing #workingfromanywhere #workplaceculture #connectedness #empoweringothers #companyculture #teamlove #workingfromhome #bettertogether #teambuilding #bebold #bekind #teamwork

Meet the art and the artist. Leslie is our in-house illustrator with a passion for bringing her art to life. Check out this animation for Smiths Detection showing the various capabilities of their products. #animationdesign #animationartist #designinspiration #artistssupportingartists #creativesofinstagram #meettheartist #meettheteam #sneakpeeks #animationcreator #illustrationartists #digitalillustration

Missing times like this. Throwback to @volosports launch party back in 2017! We had the pleasure of creating the assets for their launch party after creating an identity system inspired by the unification of each city’s brand under one national name. . . . #branding #baltimorebusiness #creativeagency #identitysystem #design #animationvideo #volo #volocity #volocitykids #throwback

Hubble Technology is changing the way we manage remote workforces. Link in bio to learn more. #brandingagency #baltimorecreatives #press #clientlove #clientappreciation #remotework #remoteworking #cybersecurity #assetmanagement

In case you missed it, our client Smiths Detection was featured in the @baltimoresun for its innovative COVID-19 screening tool. Link in bio to read more. #baltimoresun #smithsdetection #clientlove #press #clientpress #brandactivation #baltimorecreatives #branding #creativeagency #publicrelations #umbc

How it started -> How it’s going Our Art Director, Josh, took this design from pen to perfection. Swipe to see the final result. . . . #branding #logodesigns #logodesigning #sketches #brandidentity #brandingdesign #brandidentitydesign #branddesign #baltimorecreatives #beforeandafter #howitstartedvshowitsgoing #howitstarted #howitsgoing

Between being a mom to twin boys, building a family farm, and developing killer strategies for our clients, our Director of Strategy, Michelle Barrow, enjoys relaxing with a cup of homemade tea with herbs from her garden. Swipe to see what else she’s into these days. . . . #baltimorebusiness #brandactivation #brandbuilding #womeninleadership #brandingagency #digitalmedia #creativeagency #womanownedbusiness #advertisingagency #baltimorecreatives #whatwereinto #trends

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