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Backroom is a boutique brand development agency for passionate people.

Member Since FEBRUARY 09, 2021
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Having a good leader can change the game. Agree or disagree? #branding #backroom #podcast #brandingagency

Want to elevate your brand? Here are 3 brand books our strategy team can’t live without! #brand #brandagency #bookrecommendations #brandingtips

Our CEO @kararedman was featured on 99 Humans podcast! Check the full episode, link in bio.

That moment when brands collide. The opening of Audi Field was a major moment for D.C. United, our Capitol's professional soccer club. We needed to create a go-live digital experience that captured the energy of game day while honoring both brand's standards. By finding and blending similar colors across both brands we uniting the two identities to create a uniquely co-branded feel, ready for launch day. The result was a game-day ready online experience with upcoming game dates and history on the construction of the field itself. #brandidentity #cobranding #soccer #brandagency

Want to learn how to build a powerful #brandstrategy directly from our Founder/CEO @kararedman? This is your chance to join the inaugural cohort of our Brand Framework course launching on January 9th! In this self-paced course, we're teaching the same process and templates we use at Backroom to help our clients grow, exit, acquire, build empires, and create powerful personal brands.

How many times have you heard this one? Partnership sounds good in theory, but being a great vendor does not create a partnership. @iamkararedman breaks it down and offers tips for finding firms that are truly have your back at the link in our bio.

The design system we created for @mycareercircle was inspired by their promise to promote equity over equality in America's hiring process. The identity extended to a custom illustration style, user interface, and various digital applications that reflect their diverse audience in an unapologetically bold color scheme.

Happy birthday week, Michelle and Leslie! Not only are they our favorite Libra ladies, but we also discovered on a recent team call that they have matching cats 😍 😍

What does putting people first look like in practice? For the team at Think|Stack, it means not only understanding the interrelatedness of people and technology within an organizations infrastructure, but making technological decisions based on the needs and behaviors of the humans that use it, not the other way around.

Whether qualitative or quantitative, the key to getting leadership buy-in is to take feelings out of the equation and let the data speak for you, turning the tone of the conversation from “who wants what” to making collaborative and informed decisions. Learn how we do it at Backroom at the link in our bio.

There's nothing worse than pouring your soul into a social post that doesn't get seen. We helped @fairfunding_nh break through this barrier by implementing new Canva templates that highlighted the underlying problems they are working to solve. The result? They reached exponentially more users who aligned with their mission, and are empowered to continue this growth with their own social design kit.

Setting and managing expectations is the lifeblood of our agency. With each project comes new questions and information, helping us to better set our next client up for success. Learn how to manage expectations in your role for less stress and better outcomes.

Your Facebook page can be an invaluable tool in your digital marketing toolbox, but the key to success is making sure that you’re posting content that resonates with your users. Through experimentation and detailed analysis, we helped @fairfunding_nh’s posts reach more people who aligned with their mission.

We asked our team what they're reading for #nationalbookday. What's on your list?

@fairfunding_nh is on a mission to make New Hampshire schools more equitable for students and taxpayers alike. Social media has been key for spreading awareness of their work and during a period of staff transition, they knew they would need help keeping up with their posting schedule until they could hire a replacement. We designed a 3-month scope of work to help them weather the transition, created Canva templates to keep their visual style consistent no matter who was doing the posting, and helped to onboard and train their incoming Communications Manager to give them insights into what we had learned through the engagement and set them up for future success. You don't have to be tied into a long-term contract with an agency if that's not what you need. Sometimes a limited partnership is actually more cost-effective than trying to reallocate limited internal resources or bring on a contractor. Working with an agency gave them the support of a whole team: a dedicated strategist, a graphic designer, and a project manager. All well within their budget.

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