Backroom

MAKA Media is a new media ecosystem for shaping good humans, created by the founders of nabu.org. After years of building global relationships toward ending illiteracy, the founding team uncovered rich, indigenous stories from people all over the world. MAKA aims to curate these stories in children’s media, providing multicultural, diverse, and developmentally sound content that parents feel good about showing their kids. The namesake is inspired by a Hawaiian term that means “expression”, or “lens of a camera” and is a nod to the brand’s aim to show how seemingly diverse ways of living share a common core when shown through a universal lens. MAKA’s visual identity system incorporates global elements, patterns, and imagery under a bold color palette that is inspired by the magic of childhood and vibrancy of imagination. #branding #brandproject #clientwork #creativestudio #brandagency

Volo City is a national sports league that had different brand names for each city’s adult leagues, and a separate non-profit kid’s organization. We unified the cities and non-profits under one cohesive brand, whose namesake was inspired by the style of bocce that was played in the first league. Volo means “to fly” in Italian, and together with each city, they create community velocity. The name and visual identity system represent Volo’s mission to uplift communities, build relationships, and celebrate the culture of their cities. #clientwork #brandagency #creativestudio #brandsystem #brandproject

Bad Ass Man Plants is a subscription-based succulent delivery service designed to turn more badass men into plant daddies. With a focus on low-maintenance plants with high level aesthetics, the brand's founder wanted to create an accessible and low effort way to elevate the spaces of men who want a better aesthetic. We wanted the brand's identity to make plant ownership feel more masculine, and match the tongue-in-cheek vibe of its namesake. The brand personality and visual identity system play off each other to feel high end while not taking itself too seriously—much like the men who subscribe.

#marketingagency #wfh #ceo #agencylife

Day in the life of a Remote Account Manager #brandingagency #accountmanager #wfh

Duty calls ⭐️ #brandagency #marketing #wfh

Day in the life of a Remote Brand Strategist #remote #wfh #brandingagency

Who else can relate? #brandingagency #marketingagency

Thanks for always saving the day @jhardingdesign #capcut #brandagency #creativestudio #agencylife #crrativeagency #designerproblems

Bad Ass Man Plants is a subscription-based succulent delivery service designed to turn more badass men into plant daddies. With a focus on low-maintenance plants with high level aesthetics, the brand’s founder wanted to create an accessible and low effort way to elevate the spaces of men who want a better aesthetic. We wanted the brand’s identity to make plant ownership feel more masculine, and match the tongue-in-cheek vibe of its namesake. The brand personality and visual identity system play off each other to feel high end while not taking itself too seriously—much like the men who subscribe. #brandagency #creativestudio #brandidentity #branding #agencylife

Having a good leader can change the game. Agree or disagree? #branding #backroom #podcast #brandingagency

Want to elevate your brand? Here are 3 brand books our strategy team can’t live without! #brand #brandagency #bookrecommendations #brandingtips

Our CEO @kararedman was featured on 99 Humans podcast! Check the full episode, link in bio.

That moment when brands collide. The opening of Audi Field was a major moment for D.C. United, our Capitol's professional soccer club. We needed to create a go-live digital experience that captured the energy of game day while honoring both brand's standards. By finding and blending similar colors across both brands we uniting the two identities to create a uniquely co-branded feel, ready for launch day. The result was a game-day ready online experience with upcoming game dates and history on the construction of the field itself. #brandidentity #cobranding #soccer #brandagency