communityorganizer20.com

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Former non-profit exec now social media strategist and presenter. Fascinated by social media, lover of good conversation and mint choco chip ice cream.

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Highlights
Inspiring Organizations and Campaigns for International Women's Day

You will find some on the International Women’s Day website , but go to any nonprofit organization working on women’s issues today and you’ll find more. A Girl Campaign Year after year, the Because I Am A Girl international campaign continues to inspire me. In honor of International Women’s Day, you can donate to the The Malala Fund and send a Women’s Day e-card to someone you want to honor! “Our Bodies Ourselves (OBOS) is a nonprofit, public interest organization based in Cambridge, Mass., that develops and promotes evidence-based information on girls’ and women’s reproductive health and sexuality.

Social Media Strategy for Mission-Driven Organizations

I’ve been active on Twitter since 2008, yet Twitter had begun to lose its shine for me by the end of 2015. When the Trump administration issued gag orders to several federal agencies prohibiting the use of social media, some folks created alternative government Twitter accounts. When the government clamps down on allowing scientifically proven facts to be disseminated through social media, sharing this injustice on social media – where people converse about these issues – is an important mission. The 80+ “alternative” Twitter accounts are now followed by more over 1 million people, and they are sharing information about climate change, science, parks and yes, a bit of politics.

Social Media Strategy for Mission-Driven Organizations

* Identify new key messaging for potential collaboration We realized that our communications would better resonate with more child literacy organizations if we simply reframe our work as being one milestone on a child’s path through the education system, starting in kindergarten and ending in college. * Identify new outreach locations We learned that while the non-profit did not work specifically with kids living in poverty, that they were located in an area highly populated by kids from low-income households. * Build trust with key individuals We discovered that our loose connection wasn’t ‘just’ a volunteer with the literacy non-profit, but was in fact a current board member. Talya Rotem is a non-profit community engagement professional who has always motivated individuals to improve their lives or the lives of others by accessing health, education, or leadership opportunities.

Social Media Strategy for Mission-Driven Organizations

While Facebook users span all ages, income and education evenly, the majority of Instagram and Twitter users are aged 18 – 49, with a higher female:male on Instagram than Twitter. If you want to know where users engage more frequently, meaning they log in and engage with content or create their own content daily, then it’s Facebook (76%), followed by and Instagram (51%) and Twitter (42%). Of the world’s total population, 31% are active social media users, and 27% are active mobile social users. Most people who use messaging apps are 18 -29 years of age (42% of them use messaging apps, 56% use auto-delete apps) yet 30% of 30-49 year-olds also use messaging apps.

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