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REALTOR® Magazine is the business tool for real estate professionals. Please don't post marketing messages here, but do share your business wisdom and experiences!

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  • Real Estate Buying and Selling
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Highlights
Surviving the Inventory Crunch

Shannon Brien, broker-manager at The Douglas Realty Group in Cary, N. C

Selling an Uber-Personalized Kitchen

An updated, stylish kitchen is said to improve a home’s value and its odds for quick resale. At the same time, it’s helpful if a listing is something of a blank slate

Lessons From a Bad FSBO Purchase

I’d like to share a little story that may help real estate pros clearly illustrate to buyers and sellers the benefits of working with an agent. Here are just some of the ways that the FSBO transaction fell short, helping to illustrate the importance of using a licensed agent who’s a REALTOR® for any real estate transaction. Connections: Real estate agents are often very connected in the real estate community, building bridges with everyone from their clients and mortgage brokers to real estate attorneys, inspectors, and stagers. So, next time you or your agents have a conversation about the benefits of using a licensed agent, this real-world story may provide some ideas to help people understand the importance of having a professional help navigate the buying and selling process.

Spying Sellers May Compromise Negotiations

Betsy Anderson was leading a married couple with two children and their real estate agent through a tour of her listing when she received a startling text from the seller. Anderson, a sales associate with William Pitt Sotheby’s International Realty in Madison, Conn

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