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Your executive assistant should know your needs, your wants, your likes, your dislikes, and should get about the business of finding it all out ASAP. Left to our own devices, high achievers will often (if not, let’s face it, almost always) put our work over our personal life. Your Executive VA will know your preferences: what procedures and systems work best to get you to your goals. Your assistant will need not only to communicate well with you, but also with your most important clients, the leads that may be on the fence, and the important people in your personal life.

Yet the same article laments that most people aren’t working in the Zone of Genius but rather one that is more skill-based: the deeply unsatisfying Zone of Excellence. And wouldn’t it be even more incredible if you had a team of people always working in their Zone of Genius? Let’s say you hire a Zone of Genius admin for, let’s say, 15 hours a week. Their 15 hours of Genius-Zone work each week makes you look incredible online.

all different, and yet they all hold the same purpose: to take people from one place to another in a way that would be inconvenient or even impossible When new business starts rolling in, you’re going to have to have systems in place to support it or you’ll be scrambling. If no one comes to mind, then now is the time to start networking and thinking about which people or companies you’ll want to work with to get the new orders completed or new jobs done. If you get stuck in thinking your plan is the only way to get where you want to go, you might miss opportunities that come your way unexpectedly.

Of course, you love your business and you love the life of the small business owner. So when you hand off the low-return stuff (emails, social media, bookkeeping, research, you name it), you have the ability to invest even more in the high-return stuff. The sooner you decide that the things to go are the little time-sucking tasks that never seem to be done, the sooner you’ll reap all the benefits we just listed (and probably quite a few more). So when you’re ready to take your business to the next level, call me at (916)-756-5439 or email me and we’ll get someone working for you right away.