ben-kay.com
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Creative Director. Paperback writer. First novel, Instinct, published by Penguin, available where good books are sold. Also, there's my blog/podcast:
His first Tango ad broke the mould, as popular with kids in playgrounds as it was with award jurors. And the weird, pervy Pot Noodle ads: as popular with sex fetishists as they were with award jurors. Then he created a new kind of ad agency that is still going 25 years later. Take a bloke from a South London council estate and add him to a bloke from Scotland and you get the kind of magic that only happens when two plus artichoke equals hen night.
Whether it was for Stella, Nike, Playstation, John Smith, John West, Adidas, Levi’s, Scalextric, Olympus and dozens of others; with a very talented art director or on his own; at Simons Palmer Denton Clemmow and Johnson, BBH, Lowe, Leo Burnett, Leith, TBWA, Fallon, Rainey Kelly Y&R, freelance, Saatchis or BBH (again)… I can’t remember how many times I’ve asked for his advice, but he’s been the first person I’ve spoken to at several career crossroads. So here’s two hours where you can find out why he spent a year and a half working in Glasgow, why John West Bear was shot from so far away, why he booed his own Stella ad when it won a Gold at Cannes, what happened at Fallon and dozens of other inspiring, illuminating and fascinating tales of one of the great creative advertising careers. You can listen to the whole thing in one go on Soundcloud here, or listen to the first half at the bottom of this post, and the second half here, or find both halves on iTunes under ‘
The branding must also be very good because, for reasons I can’t quite put my finger on, I always remember it’s for McDonald’s Delivery. If I wasn’t aware of McDonald’s Delivery before, I am now, and if I was aware, I’ve been reminded in a charming way. There’s nothing that tells me why I should order from McDonald’s Delivery (not another delivery service) on a rainy day. I suppose it presumes that we all know if we like McDonald’s already, so it can just let us know that this thing we like or don’t like is now available for delivery.
‘Half spaces’ is a relatively new football term. It refers to the areas between the side of the pitch and the centre: These are hard to cover because the defensive team is usually set up to stop opposing forwards on the wings and the centre