erinblaskie.com

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In a hot, passionate love affair with the Internet. Digital Strategist. Writer/Blogger. Speaker. TV/Radio Host. Forbes Inspiring Female Founder to Follow.

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Highlights
Lessons Learned in 2017

My daughter turned seven, we had a puppy (and then didn’t have a puppy, more on that later) and we traveled to (and fell in love with) Banff. 2017 was also the year where I learned a lot of lessons both in my personal life and in my business / career life. Prior to this year, I had high expectations for the people in my life and I always assumed that people would show up the same way I did. For example, just last year I sent over 100 thank you notes out to various people for a wide range of reasons. I didn’t need the reciprocation in the same way, I merely needed to look inside to say, “That felt good.

How I Start the New Year

While the New Year, New You posts abound on social media, I’ve been focusing on cleaning up my systems and processes, reviewing my financials and getting ready to kick off the New Year in a big way. Here are a few of the things that I do to kick the New Year off right: Plan out my editorial calendars for 2018. Clean up social accounts and review who I am following. Let me know on social media or comment on this post on LinkedIn (it has the same theme as this post, so your comment will be more than relevant and welcome! )

PicMonkey: A Lesson in How NOT to Change the Pricing Model of Your SaaS Company

I use PicMonkey’s free crop tool and transparent edges / create a circle tool to create round images quickly for sales pages / webpages. Some people in the comments of PicMonkey’s blog post on the change and on social media were confused as to why some people were upset by the change. Where PicMonkey failed their super fans and most loyal customers was not letting them know about the change before folks spent valuable time making their designs. People came to the site, it looked and operated the same, they put the time and effort into their graphics per usual only to get met with a record scratch and a message that essentially screamed: your time isn’t valuable to us, we don’t care, pay to play.

Sales Page Design + Layout

Recently, I worked on a sales page design and layout that I absolutely loved. Jennifer Louden, an incredible writing coach and best-selling author, and I have been working together closely for some time now so naturally , it made sense for me to design the sales page for her Writer’s Oasis. The Writer’s Oasis is a membership-based program for writers, creatives and entrepreneurs.

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