Jason Falls

What do you think is the best strategy here, and they know that we’re going to present them talent who are really, really well aligned, and I think that’s for us, where it kind of comes out of that transactional place. But I think brands are kind of more swinging back towards looking at influencer relations and the alignment, they’re more like PR ambassadorships and choosing a select number of talent, who they thoroughly that in terms of brand alignment, and investing heavily in them, versus when they first started out and just kind of dipping their toe in and trying, you know, single cooperations with multiple influencers without feeling that they’re, you know, investing too far. And I think it’s also really interesting to watch, like, as you kind of touched on Jason, you know, we are also always looking for emerging talent, like who is who is next who’s going to kind of like hit that So I think that, you know, $10,000 is usually like a pretty, you know, a pretty firm barometer for us, just because brands are going to look at, you know, a big, they’re going to look at those numbers.

and I think that’s definitely how we were able to get the four sections and sit there and say okay, you know, if I’m teaching this course for students and then of course you know, beneficial to practitioners what what is it they actually need to know to start that understanding and foundation Jason Falls Interesting, Sevil your your contributors are mostly academicians, but there are a healthy percentage that are journalists or even agency strategists as well. And there is that social media influences where people actually feel more close to more related to, and they actually feel that I can reach those influences way more easily than I can reach that celebrity or that brand I’m seeing on TV ads, and what happened with it with the brands as well, as soon as they realize that people feel more comfortable with those influences. But I think what’s happening now brands kind of want to work with the influences because they are seeing the power they see in this people actually trust those influences little bit more than the traditional advertising or traditional way of communicating brands actually doing. Yes, they authenticity, where they stand what they need to do ethics, like Joyce mentioned, but at the same time, now, we are actually seeing that like different side of influences and the future of influences, which is where chill influences.

She became influential via social media by providing great content on social media. The more audience members influencers collect, the more they feel like a celebrity because of the sheer number of people they can potentially reach. Companies like Future Today are actually taking popular YouTubers and content creators and building branded apps for Apple TV, Roku, Smart TVs and beyond. They reach a lot of people because they created something of value over time to attract an audience, even if it might just be living an extravagant lifestyle and telling the world how awesome they are.

You know, like, if people know, that, like somebody got paid several thousands of dollars, like, they’re gonna want the all the people who got nothing are gonna want answers, you know? And I think that’s why, like, we’ve definitely seen a trend in the data, you know, the, like startups, by far tend to pay the most, and I think a lot of that has to do with, they have so little brand power, so they don’t have any of that. And then, you know, you can even imagine a scenario where brands try to like, you know, like, encourage the influencers that they have good relationships with to go on and leave reviews, you know, that would be cool. Now, this, this site could be a godsend, really, for influencers who don’t know how much to charge and maybe want, you know, a recommendation on how a given brand is to work with him, but I assume, you know, that’s certainly the main point, how do you intend to get in front of more influencers to you know,