Pure Theory
Korean Beauty Products that are paraben-free, alcohol-free, cruelty-free, and 100% vegan.
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We are Pure Theory and we’re obsessed with all things natural, bright, and minimal. Although the standard for beauty is ever-changing, Pure Theory’s goal is to create products that transcend trends and cross through cultural barriers. As a Korean makeup brand, we strive to make everyone feel comfortable and beautiful in their own skin, especially while wearing products, which are paraben-free, alcohol-free, cruelty-free, and 100% vegan.
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Happy Monday! Whose ready for turkey?
Stunning shades that turn heads. Moisture that makes you smile. Our Semi-Matte Lipstick vault is not a want, but a need 💋
Stunning shades that turn heads. Moisture that makes you smile. Our Semi-Matte Lipstick vault is not a want, but a need 💋
Staying in this weekend, hbu? ☁️
Staying in this weekend, hbu? ☁️
Staying in this weekend, hbu? ☁️
Unbeatable hydration + colors that ✨ POP ✨
Unbeatable hydration + Colors that ✨ POP ✨ = Pure Theory Creamy Lipstick
Unbeatable hydration + Colors that ✨ POP ✨ = Pure Theory Creamy Lipstick
Filed under color inspiration.
Blossoms in the dark 🌑
Blossoms in the dark 🌑
Seeing double in our bare necessities ✨
Seeing double in our bare necessities ✨
Seeing double in our bare necessities ✨