When BMW needed the nichiest of the niche influencers to participate in the M Series Immersion Experience at CES - the Launch Studio team found the perfect YouTube gamer and car enthusiast to document the experience. Result: 3MM total reach, 121k YouTube views.
To boost attention for product introduction events at Provincetown’s world famous Carnival, Launch Studio built a network of 53 LGBTQ influencers to attend events and introduce the product to 500k consumers, earning a 3.5% engagement rate.
Launch Studio built a network of more than 1000 foodies, moms, and lifestyle influencers to publish original recipes using Chobani ingredients. More 1,400 unique recipes were published under #madewithChobani, reaching more than 29MM consumers, and helping Chobani secure the #1 position on Google for “greek yogurt recipes”.
For this NYSE-listed provider of cloud based collaboration solutions, Launch Studio was challenged with building an influencer strategy for introducing a new consumer-friendly video conferencing product. 72 hours later, 4 influencers provided validation for 5 new audiences and specific messaging approaches for each. A subsequent campaign produced 14 unique product testimonials and 100+ social posts, reaching 1.5MM consumers.
Launch Studio helped the Stoli brand planning team build a network of more than 30 qualified influencers in key demographics, and engage 6 of them in a focus group. Result: fresh consumer insights revealing issues, emotions, and daily realities to help tune a major campaign. All within 48 hours.
Ready for new levels of impact with influencer marketing? We can help.
Get your free opportunity analysis.
Share some background on your brand, and we’ll connect you with some great influencers with ideas on how they can help you grow.