Ana Santos

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I teach teams & individuals how to create user-centered experiences that convert. As an experienced UX and CRO (Conversion Rate Optimization) consultant, my aim is to help your business grow ethically while delivering genuine value to your users. During my UX journey, I've lived and worked in different countries and I had the chance to collaborate with agencies and companies of all sizes, from start-ups to giant techs such as Google.

I also teach aspiring UX designers and help students pursue a UX career they love. My IG channel, specifically, is focused on helping other designers implement UX strategy in the services they offer to their clients or employer. I have a highly engaged audience.

I only accept partnerships that align with my beliefs and values, and that I believe would provide genuine value to my audience.

Location Porto
Country Portugal
Member Since DECEMBER 18, 2019
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Highlights

Should you teach through social media? πŸ‘‡πŸ‘‡πŸ‘‡ Teaching has changed my life in so many ways β€” and it even changed the way I used my social media channels. I've built a following based on the single premise that people wanted to learn from me. It was amazing, fulfilling, rewarding! But it's not all rainbows and unicorns πŸŒˆπŸ¦„ Pros & Cons: πŸ‘Ž Con: If you're looking for a quick and easy way to become popular overnight, teaching is NOT for you. Teaching, just like UX, is a long-term game. If you're into vanity metrics, then you'll need to find another way. πŸ‘ Pro: Teaching might not get you "likes" right away (everyone is so busy to read everything) but it'll get you "saves"! All my heavy content posts have more saves than likes. What does this mean? Your potential clients will be visiting you later, you'll stay top of mind. - πŸ‘Ž Con: If you don't know WHO you are teaching, you might be doing more harm than good. For example, if you're a designer who wants to target businesses but you're teaching designers. Know your audience. That being said, you can also do indirect teaching, but that's a topic for another day. πŸ‘ Pro: If you know WHO you are teaching and what are their needs, you can add REAL value to your audience while educating them at the same time. Many times you're solving a common issue of lack of awareness and that can be easily done through social media. - πŸ‘Ž Con: If only your business goals are actionable, you might not be impacting your audience in a meaningful way. Like I said above, teaching is a long-term game. Is your action only business-oriented? Or are you providing learner-centered actions as well by the end of each post? πŸ‘ Pro: If you're able to align your learner needs with your business goals (same as UX) you're able to create long-term impact and get clients from even a tiny audience. - πŸ“· by @indigostudio.pt - πŸ’¬ Do you want to be popular or do you want to create impact? πŸ’¬ Are you teaching on social media? Why / why not?

Ask The Pros: A Career in UX

After I graduated, I immediately started working full time at the American review company, Yelp, as a Product Designer on the Yelp for Business Owners product. About a year after joining this team, I started a side project making Product Design focused videos on YouTube to share my experience working as a Product Designer at a tech company in San Francisco. This led me to my most recent job switch (and career switch) into Design Operations as the Zendesk Creative team’s Design Community Manager. I help create opportunities for our people and the external community we serve, for learning, leadership, and career growth as well as support people in sharing their stories with the greater, global design community.

πŸ“š In today's digital world, printing workbooks and worksheets isn't always your student or client's preference. 🧠 So how can you improve the learning experience in a way that works for everyone? 1) Well, you can make your pdf fillable using a tool like Adobe Acrobat Reader. 2) Or you can use Google Slides for free! I've seen some people using Google Slides for this purpose before but this was the main issue I found: πŸ€” Many were simply uploading full images of the original workbook β€” which is not very accessible, as we know! In order to preserve the text, you need to add the original text to your workbook. If you save text as an image, later on you won't be able to export an accessible pdf. πŸ€” The other potential problem with Google Slides and adding text directly to the slide, is that it could get in the way when someone's trying to edit just the "fillable" part. The solution? Master slides. Hope this teacher hack helps both teachers and those who need to send workbooks to their clients! πŸ’¬ Do you use workbooks? What's your favorite thing about them? πŸ’¬

2019 In Review: 3 Website Design Myths

If you don’t have the foundations, you run into the risk of spending money, time and other resources on things that won’t help you accomplish your business goals. Don’t feel bad if you aren’t too familiar with all the UX terms! You can’t ask someone to improve the UX on your website, for example, and then say you want to skip research or don’t want to waste time testing it with real people. Let’s also not forget that even expert reviews don’t replace the need for testing with real users!

Universal design is all about making design accessible for everyone, regardless of their age, disability, or other factors. ❀️ πŸ‘‰ This applies to all types of design, and online courses are not an exception. These guidelines are a great start but inclusion is an ongoing effort and mindset. πŸ€” Same as UX, a dangerous misconception can be when it comes to user personas (or learner personas in this case). A user persona should never be an attempt to fit your audience in a box. And it definitely IS NOT an excuse to not be inclusive. πŸ’¬ πŸ’¬ πŸ’¬ Let's talk about courses. What was the best course you took? What made it special? Did you ever feel excluded during an online course because of any factors? πŸ’¬ πŸ’¬ πŸ’¬

3 Tweaks to Boost Landing Page Conversions You Can Make In Less Than 10 Minutes

c) action-oriented: it might sound obvious but the text needs to make it clear that you’re asking people to take action. If you want some call to action examples, you can also download my free booklet with high-converting landing page examples below. After having worked with several agencies and companies of all sizes, including co-leading the Mobile UX initiative at Google in Portugal, I’ve now created a simplified curriculum for anyone who wants to start creating landing pages that convert – even if you’re not a designer, and much less a copywriter. 10 Examples of conversion-focused landing pages & best practices in action.

Thank you so much @barnerbrand for these awesome glasses! And here's the highly requested review of my new blue light filter glasses. Spoilers: Super happy with them! Some of you have DM'ed me wanting to know my experience with the Barner Brand computer glasses as soon as they arrived πŸ˜„ So here it goes. I've used other blue-light filter glasses in the past, and here's what I personally LOVED about the Barner ones: πŸ’• Love the lenses because the moment I wear the glasses, I notice a difference! Since I work with three screens, there's a lot of light coming from all sorts of directions. Unlike other computer glasses I've tried, the Barner lenses dim and filter the excessively bright light right away. Perception might vary for everyone, but it was a very comfortable experience for me. πŸ’• For me personally, I felt eye strain reduction right away. Maybe because my eyes are a bit sensitive and I am in front of a screen for so many hours, usually my eyes end up hurting by the end of the day. This was a pleasant surprise because as you might know, blue light is not the only cause of eye strain. However, it is a factor, and the glasses did help! πŸ’• They're very pretty and stylish! I've chosen the dusty pink chamberí from Chroma collection :) For those who asked me "are blue light filter glasses worth it?" For me, they are! But of course, this will depend on who you ask. Cons? I personally don't see any cons, except of course, if you're going to use computer glasses as a replacement for healthy behaviors such as being mindful of your breaks when you're working for too long in front of a computer. Remember the effects of blue light from devices mostly affect you when: - You're spending too many hours in front of the screen; - You play with your digital devices before bed. So enjoy your glasses but don't forget to combine them with a healthy diet, regular breaks, and lots of exercise :)

Can you get a UX job without a UX or design background?

Web design, writing, programming, psychology, design, and research methods were highly rated in usefulness in this Nielsen Norman Group report, but it will vary highly depending on your role and the company. Yes, it’s true many roles will specify knowledge of specific tools (and for some, even programming languages) but that’s not the core of UX. It’s important to remember you’ll be evaluated on soft skills, not just technical knowledge or hands-on work displayed in your portfolio. Springboard* can help you with the things I’ve mentioned above: 1:1 access to a mentor with experience in the field, a career coach able to guide you through your job-seeking strategy, a capstone project and industry design projects to build an impressive portfolio, a great community of UX designers, and even a job guarantee!

Where does the number 5 comes from? And is it really the magic number? Well, yes, and no. πŸ‘‰ No doubt that interviews are one of the most popular methods to gather qualitative data in User Research. Both UX (User Experience) and LXD (Learning Experience Design) rely heavily on understanding deeply our audience. It's easy to think you have the perfect idea for your app / website, or that you know exactly what you want to teach in your course. However, if you don't understand your audience, their pain points, and their motivations, how can you design a good experience for them? πŸ‘€ Qualitative research relies on what we call "non-probabilistic" samples. We aren't looking for quantity here, we aren't even looking for validation (remember when I say your research should surprise you?). We are looking to discover the themes that emerge from those interviews. That's what will allow us to gather rich insights about our audience, and begin having answers to our research questions. πŸ™ƒ Easier said than done. "Researchers usually define data saturation as the point when β€œno new information or themes are observed in the data” (Guest, Bunce, & Johnson, 2006, p. 59). This is a huge problem for applied research. And not practical at all. 🧐 That's why we have to start somewhere. And while 5 might not be a bad guess ("zero users give zero insights" - NNg), remember that it's also not a magic number! Research is iterative. And so is UX... and LXD. πŸ’¬ What's your magic number? Comment below!

This is the wrong question (but still a common one). Of course it can be that you're subsconsciously coming up with an excuse out of fear (also known as imposter syndrome). But... ...Most of the time, it's a REAL misconception. There's often the belief that "information" and "learning" are the same thing. πŸ‘‡πŸΌπŸ‘‡πŸΌπŸ‘‡πŸΌπŸ‘‡πŸΌ So the answer to this question: "Why would someone buy your course or class when they can find the information for free?" is... Because what you're selling is so much more than information. You're providing a LEARNING EXPERIENCE. 🧠 We often think the issue is lack of information - this is rarely the case. Information is easy to find. Even when it's disguised under "magic formulas" and a "secret recipe to success", don't be misled, this is nothing more than information. Being able to impact your learners and provide them with the tools to succeed β€” now that's a different story! And that's what we should aim for. - - - - πŸ†• πŸ†• πŸ†• FRESH NEWS: πŸ†• πŸ†• πŸ†• Email consultations are coming! Following the current unavailability of my 1:1 sessions, I'm so excited to announce that we'll be testing out this new service at @questkit.co to help those of you who either can't afford or can't find availability for a 1:1 session with an expert. For now, if you want to be the first trying this out, you can order one at http://ana-santos.com/email-consultations - - - - πŸ’¬ πŸ’¬ πŸ’¬ Have you ever thought about teaching your own class or course? Why / Why not? πŸ’¬ πŸ’¬ πŸ’¬

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