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Stephanie Stabulis is a former VP-level executive strategist who has designed award-winning creative influencer marketing campaign and programs for start-ups through Fortune 500 companies. As the legacy she is working on leaving through her career, Stephanie's mission is to shape the next generation of digital advertising and marketing in a way that merges new technologies with human creativity, emotion, impact and purpose.
Social Creates Impact (socialcreatesimpact.com) offers training, education and innovation to influencers, brands, platforms and agencies. It's premise is built on better transparency and mutual education of both parties that helps bridge understanding gaps, strengthen relationships between influencers and brands and foster more win-win collaborations to acheive greater online impact.
Professionally, Stephanie excels in designing strategic solutions, teaching, mentoring, writing and content creation. She is the host of The Era of Creation Podcast.
Personally, Stephanie loves reading, art, cooking, photography, all things health & wellness (she has lost over 100lbs!) and the ocean. She is a transplant from New Jersey currently living life on the West Coast in sunny California.
👀 what I shared with my LinkedIn family this morning. Edelman is one of the top PR firms in the world and im super honored to be joining their team. There’s so many cool and important things to say. It’s such a glimpse at how much the #freelance economy has changed and boomed over the last decade. It’s a win for #remotework and better flexibility, something I’ve always felt I would have to sacrifice to work for large firms and large clients. I think most important it’s the karma coming back around for standing up for what I believed in and in my team in past positions. It’s the biggest 🖕🏼🖕🏼🖕🏼 to those who believed that my position with them was as good as I was going to get. I’ll get to stay close to influencer marketing, while I continue to influence its future - and bring that same intel to help you all flourish and thrive in your partnerships. ❤️
🚨 newsflash: blogs are not dead. Episode 16 is live with @fairytalemindy / @influencereducation where we talk all things BLOGS and how they fit into the monetization equation. Listen links are in the bio! Don’t sleep on this one ☝🏽 #blogger #bloggertools #blogtools #bloggersofinstagram #influencerlifestyle #influencertips #creatortips #entrepreneur #selffunded #bloggerlife #bloggingtips #brandingtips #personalbranding #personalbrandingtips
There's such a hesitation on my part to come forward publicly about consulting for as many brands I have in the past year of freelancing. But... when it's mission-based work, it just hits different. We are growing and innovating industries now and every brand, agency or platform - no matter the size or competition, plays a part. I'm grateful to the brands who have let me play a part in that, large or small and look forward to continuing a push for overall innovation and change in the future. For Brands that I am connected with: Please do not hesitate to come forward to ask about potential tools that can help with your Influencer efforts. I am fully committed to non-biased solutions!
#didyaknow Brands have different perspectives how influencer marketing fits within their company which affects what they value. 💁🏻♀️💁🏻♀️ Many brands still view influencer “marketing” as an “advertising” channel or fed into advertising objectives. It’s not a BAD thing, it just means that what they are looking for a potential partner to demonstrate may be different than a brand who values a more “word of mouth / influence centric” use of influencers. It’s why when you hear people say “reach doesn’t matter” it’s both true and not true - it depends on the context. It doesn’t matter to someone who values influence, but it matters greatly to someone measuring success by advertising metrics. Swipe to see the differences in what brands value based on how they approach influencer marketing 👉🏽👉🏽👉🏽 #ipreview via @preview.app
Notice what is on here 👆🏽 notice what’s not. 🚫 INFLUENCE has always been monetizable. Even pre-Internet. The accessibility to monetizing INFLUENCE increased with the internet - but INFLUENCE as a concept will allow you to do more than just create content for a living, it will help you have SUCCESSFUL partnerships, make greater impact, start a business, sell ideas, products and services while still filling a community with love, care and value. Remember : these are the BUILDING blocks, your reach is your SCALE, your content is your VEHICLE (ohhh that’s it’s own post quote, amiright?!) #contentcreator #contentcreationtips #contentmarketing #contentcreation #contentstrategy #branding #brandingstrategy #brandstrategist #influencermarketing #influencerlife #influencers #influence #motivation #contentinspo #inspire #growthmarketing #growthtips #socialmediaconsultant #socialmediacoach #influencerstyle #marketingstrategy
Cued up another short #throwback podcast (from my first podcast!) on managing your mood! I have a history of being really bad at this - which is why I got really good at it. In this 20minuter I chat: ✨ Managing Your Energy ✨ speed & space in schedule ✨ physical environment ✨ Relationships streaming links are in my bio! #contentcreator #newentrepreneurs #newentrepreneur #contentcreationtips #contentcreation #contentcreation #influencer #influence #influencerswanted #influencerlegal #influencerlifestyle #influencermarketing #collabs #collabration #podcaster #businesspodcast #creativepodcast #creativeshoot #creativecontracts #creativecollective #createcultivate #creativephotography #creativecounsel
10 years ago my mom wasn’t an immediate fan of this weird little “entrepreneur” career journey I was on. 😬 I graduated in 2011, the tail end of a recession, interning when I thought I’d be full time. Working on this thing called social media she knew nothing about. (True story, my Grandma was on Facebook before my mom 😂) the hesitations started the first year our family accountant did my taxes and both my parents had no clue what a 10-99 was. Nor did any of us know what freelancing, contracting or entrepreneurship was. She’d come to find out that the years she spent working from home, even if she was yelling at us to GTFO of her home office when it was 6pm and we were like “ma, what’s for dinner tho?” would instill me with the work ethic and dedication I needed to really create value wherever I went - and me falling into an entrepreneur path was really just an ode to her teaching me how to create and sell my own value rather than waiting for someone else to see it in me and give me a job. She gave me skills - personally I think some were passed in the womb because while I rolled my eyes at her Manila *vacation folders*, that type of planning, foresight and organization somehow also became a strength of mine. She’s now my biggest cheerleader, lately looking out for my worth in my career even harder than I do and I’m so excited to (after spending 6 weeks working on a Mother’s Day project where I was reminded of her everyday) write something epic and meaningful for her too. #HappyMothersDay, ma! 💐
☝🏽 this is what should be playing in your ears this fine Friday. I had the opportunity to sit down with @johannavoss and have a deep discussion about how talent management grows your business and the skill sets talent managers bring to the table. Cue this up! Listen 🎧 links are in the bio, as always. Sneak preview of what else we chat: ▪️ the skill sets that brought her to talent management ▪️ operational vs. creative mindset ▪️ talent management vs. brand building ▪️why brands source through talent manager networks ▪️ the role of value in the Talent / Brand relationship ▪️ the role of PRACTICE as an influencer-creator ▪️alignment between entrepreneurs and influencer-creators ▪️ empowering vs. managing talent ▪️ pushing back on brand offers ▪️ re-investing in yourself #contentcreator #newentrepreneurs #newentrepreneur #contentcreationtips #contentcreation #contentcreation #influencer #influence #influencerswanted #influencerlegal #influencerlifestyle #influencermarketing #collabs #collabration #podcaster #businesspodcast #creativepodcast #creativeshoot #creativecontracts #creativecollective #createcultivate #creativephotography #creativecounsel
We’re SURFACE LEVEL covering: 🧠 2020 & what’s been brewing thats crying to us for change 🧠 Separation of influencer vs. creator 🧠 charting influencers value on the “marketing funnel” and how brands are creating deeper value through their programs 🧠 new types of content approaches so that you can create this value for brands with your content 🧠 fair but effective pricing 🧠 Q&A RSVP LINK: https://www.socialcreatesimpact.com/event-details/how-brands-are-evolving-in-2021
Im not here to tell you what to do. But I’m here to tell you that what you do and speak online has consequences & impact.... everyday, but especially today. So if you don’t KNOW what to do right now, or why it’s important, consider swiping through 👉🏽 #contentmarketing #influencermarketing #crisismarketing #brandmarketing
There are a ton of hidden truths in these statistics. Here’s a few 👇🏼👇🏼 1️⃣ brand awareness & audience reach is the most common goal for a lot of reasons: that’s how most LARGE companies measure returns, it’s the easiest way to measure returns... and because brand awareness is EASY. it’s impressions based. *influencer mentions brand* BOOM brand awareness! If a brand mentioned to me this was their goal, I would self create other goals, because I wanted to do something more effective, I wanted to engage influencers and audiences more - and I wanted more interesting results. 2️⃣ It really has 0 to do with influence and everything to do with placement and alignment. In short - it’s not the most effective way to market, not the most effective use of influencers, and with digital ads getting cheaper and influencers more $$$ it makes looking solely from this POV seem like influencers have less value than they really do. 3️⃣ Brands have GOT to integrate more goals to achieve max value! Influencers have GOT to learn how to change up content strategies to meet a wider variety of goals to stay relevant! This is a real threat. 4️⃣ more than half rely on influencers to generate sales. To generate sales requires a deeper strategy and reliance on psychology of marketing then most influencers or brands even apply to their briefs / creations. It’s harder and it’s rarer and while it’s not the only value you, as an influencer, bring to table, but a skill that would make you way more valuable and could increase your bottom line. CULTIVATE YOUR INFLUENCE!
PSA: the majority of creators and influencers will not achieve high “interest” conversion on their first mention of something. On average, consumers are consuming 11+ pieces of content before considering purchase decisions (!!!!!) But, true story.... I have spoken with several brands who have the expectation that a one and done campaign will generate brand interest & product sales. Is it possible? Yes. There are unicorn cases out there and they are being hyped up in a way that sets unrealistic expectations - it’s not the norm. Here are some things “unicorns” all have that you can use to #beataverage when it comes to conversion. 👉🏽 spot on fit with the brands they work with. And I mean, not a single brand is a skinny tea ploy or leaves audiences asking huh? 👉🏽 they belong to a “clique”. Having groups of creator friends in which you share audience with are beneficial in creating “overlap” that increase touchpoints. I advise brands to overlap, it’s important for creators too! 👉🏽 they don’t undersell or oversell. They speak about a brand with context that sounds personal, not fake or made up, gimmicky or repetitive. 👉🏽 they have a good mix of short term and long term partners. It builds better trust in their word to see consistency and loyalty to brands that translates into better results for one-and-done or short term campaigns.