Emily Maassen
Digital Marketing Specialist
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I'm a freelance marketer as well as a digital marketing specialist for tech start-up iPourIt. I strategize, plan, and execute all digital marketing and public relations, including website optimization, SEO / PPC, social media & content marketing, email marketing & automation, webinars, event coordinating, and PR distribution and outreach. I strive to promote business growth, generate leads, and communicate the brand effectively. I also work with clients as a marketing consultant and assist with restaurant marketing as needed. My duties include, but are not limited to:
o Planning and executing all PR-related feature stories for delivery to various communication channels o Planning and executing on all trade events o Brainstorming new and creative marketing strategies o Writing/co-writing application feature stories, product enhancements, and other marketing content o Collaborating with sales team and technical team to create more successful programs, support tools, and sales tools o Measuring and reporting performance of all marketing and trade event campaigns, and assess to ROI and KPI criteria o Measuring and reporting media activity, campaign reach, and website visits and usage to determine marketing success o Monitoring and reporting on competitive marketing activities o Developing, organizing and communicating marketing calendar of events o Creating and executing social media marketing campaigns o Lead generation
- Moz DA 34
- Posts 2 12
- Engagement Rate 1.2% 1.3%
- Sponsored Posts N/A N/A
- Sponsored Engagement Rate N/A N/A
- Avg Likes 25 25
- Avg Comments 1 1
New Glarus has a new self-pour experience! Meet @dirtydogtaphaus, one of our newest #ipouritoperators: 🍺 30 self-serve taps pouring local and regional craft beer, cider, and seltzer—5 taps are reserved for favorites from nearby @newglarusbrewing + 1 tap for @1919rootbeer 🐕 Spacious taproom and dog-friendly outdoor patio in the heart of downtown New Glarus 🥨 Yummy pub snacks like fried cheese curds, warm pretzels, and pizza 🎉 100K oz poured since they opened on April 3 #selfpour #ipourit #taproom #newglarus #wisconsin #selfserve #selfservebeer #pouryourown #beer #craftbeer #localbeer #tapwall #sitstaydrink #dirtydog #dogfriendly
Three 👏 Day 👏 Weekend 👏 Pro Tip: Throw your own beer fest at a tap wall near you 📍: @whistleandkegcle #selfpour #selfservebeer #taproom #beerfest #memorialday #longweekend #ipourit #tapintotech #beer #craftbeer #taproom #tapintotech #beerstagram #beerlover
Monday Funday 📍: @uniontaproom #mondayfunday #cheers #pouryourown #selfpour #selfservebeer #beer #tapwall #taproom #craftbeer #beerontap #ipourit #cheerstoinnovation #beerstagram #happyhour
We're so excited to welcome @bearcavebrewing to the iPourIt family! They officially opened the doors to their new brewery in Hopkins, MN last week and poured over 50,000 oz of beer, wine, and cider in just the first 3 days 🤩🤩 They have a stunning four-level space (rooftop included), a line-up of delicious brews, plus gourmet snacks to go with! We can’t think of a better place to spend #beerfriday. #ipouritoperator #ipourit #selfpour #selfservebeer #brewery #hopkins #minnesota #bearcavebrewing #craftbeer #beer #beerstagram #pouryourown #cheerstoinnovation
Are you pouring a pint of your favorite brew or do you prefer to sample around? 📍: @duluthtapexchange 📸: @kyliemccorison #freedomtochoose #diy #ipourit #tapintotech #selfpour #selfservebeer #explorepourrepeat #beerflights #taproom #craftbeer #draftbeer #beerstagram #beerfest #pouryourown #beer #beerlover
In town for the #CraftBrewersConference? Come by @firstdraftmpls after the show and pour yourself a sample of some super special tappings curated just for you. Tonight is @weldwerksbrewing + @foragerbrewery and friends night and here are a few of the guest brews you can find on the #selfpour tap wall: 🔥 @backchannelbrewing - Popeye (Maple & Coffee Stout) 🔥 @cerebralbrewing - Trophy Hunt 🔥 @foragerbrewery - Benevolent Beings (Honey Bourbon Barrel-Aged Stout Conditioned on Toffee, Roasted Hazelnuts, and Coconut Flakes) Admission is free and the @porchdrinkingco team will be hosting mini-podcasts live from the taproom and serving up some samples of rare bottles. Come hang 🤙🤙 #CBC #craftbrewersconference #brewersassociation #minneapolis #minnesota #craftbeer #selfservebeer #beerstagtam #beerlovers #beer
Self-pour means no waiting for drinks at the bar which means more time to catch up with your bestie ✨ 📸: @emilyrbond 📍: @staysocialevans #ipourit #tapintotech #selfpour #selfservebeer #selfservewine #bff #bestie #drinkingbuddy #wineontap #beerontap #beerstagram #instabeer
Today’s dose of #selfpourpups courtesy of @firstdraftdenver First pic is a big mood 😩 #dogfriendly #taproom #firstdraft #denver #colorado #ipourit #selfpour #craftbeer #beerontap #selfservice #selfservebeer #tapintotech #dogsofinstagram #doglover #dogoftheday
What are you pouring for #nationalbeerday? These pics are from @pourtaproomwilmington—Wilmington's first and only 100% self-pour taproom. They say it's like "a beer festival every day" and they've got 62 rotating craft beers to choose from. We can't think of a better way to celebrate our favorite holiday 🎉 🎉 #selfpour #selfserve #ipourit #ipouritoperator #selfservebeer #craftbeer #beerontap #beerfest #beerfestival #beerstagram #beerlover #beerday #cheers #beerme #instabeer
Have you perfected your pour? 💯 #practicemakesperfect 1. Hold the glass at 45 degrees and pull the tap handle all the way open 2. Slowly bring the glass upright as it fills 3. Quickly push the handle back to close the faucet Practice at a self-pour tap wall near you! Check the link in our bio for locations. 📸: @yakimabeerclub 📍: @thetap_yakima
@opentapclt is bringing a stunning new self-pour experience to South Charlotte THIS fall! ✔️ 64 taps self-serve taps, 52 of which will offer beer, wine, hard seltzer + cider ✔️ The other 12 taps will include craft sodas and other kid-friendly drinks ✔️ 7,500 sq ft space featuring a shade garden, village green, tree house mezzanine, as well as an integrated food truck stall The new craft beer and wine hub will be a modern family-friendly space with a Carolina backyard vibe. We can't wait to see how it turns out! 😍 #ipouritoperator #selfpour #selfserve #taproom #tapintotech #ipourit #opentap #charlotte #northcarolina #selfservetaps #tapwall #beer #craftbeer #beerstagram #beerlover #winelover #wineontap #opensoon
It’s only Monday but these #selfpour Cranberry Pineapple Mimosas have us daydreaming about brunch this weekend already 🤤 Available now on the tap wall at @uniontaproom! #uniontaproom #selfserve #mimosas #brunch #brunchtime #mimosasondeck #weekendvibes #mondaymood #bubbles #pinkdrink #taproom #pineapple #cranberry
*CLOSED* 🍀 Feeling lucky? 🍀 Enter our #StPaddys giveaway for your chance to win a $25 credit to the iPourIt tap wall location of your choice so you can continue your celebration through the weekend! Follow the steps below to enter: ~ Follow the @iPourIt Instagram account ~ Like this post ~ Tag a drinking buddy in a comment below ‼️ 1 bonus entry for sharing this post on your story and tagging @iPourIt TWO randomly selected winners will be announced Friday 3/18 on our story and contacted via DM. Contest closes at 12am PST 3/18. *Winner must be 21+ and following @iPourIt at the time of the drawing to win. Contest is limited to 2 entries per account. #stpatricksday #greenbeer #freebeer #giveaway #selfpour #ipourit #craftbeer #pouryourownbeer #giveawaytime #beerlovers #beerstagram #beerblogger #beerontap #selfserve #beer #beergiveaway
#Repost • @pourchoicetaphouse • We have 50 taps to choose from. We’d say to choose wisely, but we think all of them are a good option. 😇 📸 @maltymaiden #pourchoices #malty #selfpour #selfservebeer #orlandobeer #orlandofl #craftbeer #drinkcraftbeer #taproom #beerstagram #goodbeeronly #beerlovers
📣 The 2021 iPourIt Pour Report is out 📣 We're sharing the top styles and products across all of the iPourIt tap walls—including the top IPA's, Lagers, Ciders, Seltzers, and more. Plus handy insights and trends based on 49+ million ounces of pour data! 👉 👉👉 Swipe for a preview of the 5 most-poured styles of 2021 Download a free copy of the full report to see all of the top styles, products, and key insights at ipouritinc.com/2021report #ipourit #tapintotech #cheerstoinnovation #pourreport #data #selfpour #selfservebeer #beerontap #wineontap #topbeer #topwine #pouryourownbeer #craftbeer #draftbeer #beerstagram #instabeer #beerlover #winelover