Emily Maassen
Digital Marketing Specialist
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I'm a freelance marketer as well as a digital marketing specialist for tech start-up iPourIt. I strategize, plan, and execute all digital marketing and public relations, including website optimization, SEO / PPC, social media & content marketing, email marketing & automation, webinars, event coordinating, and PR distribution and outreach. I strive to promote business growth, generate leads, and communicate the brand effectively. I also work with clients as a marketing consultant and assist with restaurant marketing as needed. My duties include, but are not limited to:
o Planning and executing all PR-related feature stories for delivery to various communication channels o Planning and executing on all trade events o Brainstorming new and creative marketing strategies o Writing/co-writing application feature stories, product enhancements, and other marketing content o Collaborating with sales team and technical team to create more successful programs, support tools, and sales tools o Measuring and reporting performance of all marketing and trade event campaigns, and assess to ROI and KPI criteria o Measuring and reporting media activity, campaign reach, and website visits and usage to determine marketing success o Monitoring and reporting on competitive marketing activities o Developing, organizing and communicating marketing calendar of events o Creating and executing social media marketing campaigns o Lead generation
- Moz DA 33
- Posts 2 5
- Engagement Rate 0.9% 1.1%
- Sponsored Posts N/A N/A
- Sponsored Engagement Rate N/A N/A
- Avg Likes 20 22
- Avg Comments 0 0
Look out for mobile tap walls—coming soon to a party, wedding, event, festival, etc. near you #selfpour #selfservebeer #mobile #partytime #festival #beerontap #wineontap #craftbeer #ipourit #gsdraft #beerfest #pouryourown #beerstagram #beer
Yeti sighting at @genevataphouse 🫣 #winteriscoming #yetisdrinkbeertoo
Take a peak inside @firstdraftmpls 54-tap self-pour taproom 👀 #explorepourrepeat #selfpour #selfserve #beer #wine #cocktails #pouryourown #taproom #craftbeer #ipourit #cheerstoinnovation #tapintotech #firstdraft #minneapolis
Pour what you want, when you want. Find a self-pour tap wall near you at the #linkinbio. 📍@tapthatdowntown #selfservebeer #pouryourown #selfpour #beer #craftbeer #beerfests #beertasting #ipourit #beerflight #sips
Do it 💅 📍@firstdraftmpls #treatyoself #selfservebeer #selfpour #tapwall #craftbeer #beer #beerstagram #pouryourown
@fatlippizza just opened their very first brick & mortar location with a 20-tap self-pour system. If you’re in the area, stop in, grab a slice and pour your own beer, wine + more. 📸: Jason Sullivan #pizzaandbeer #beerontap #selfservebeer #selfpour #fatlippizza #ipourit #cheerstoinnovation #tapintotech
At @thefarmandtheoddfellows you can sample a selection of 14 craft beers, all brewed on-site. Their brew house and self-pour tasting room aka The Hops are part of a collective that’s located in a historic Odd Fellows building that transports you back to the 1920s. Crowd favorites include the Shiny and Chrome White Stout (☕ made with beans from the coffee cafe, The Bean) or the Wile Oat Ale (a gluten-sensitive beer made with local lavender and honey 🍯) Fun fact: they also have an indoor pickleball court, shuffleboard, mini-bowling, and a 10-man foosball table! #ipouritoperator #ipourit #selfpour #selfservebeer #thefarmandtheoddfellows #minneapolis #kansas #craftbeer #beerstagram #beer #tapwall #pouryourown #brewpub
New Glarus has a new self-pour experience: @dirtydogtaphaus 🍺 30 self-serve taps pouring local and regional craft beer, cider, and seltzer—5 taps are reserved for favorites from nearby @newglarusbrewing + 1 tap for @1919rootbeer 🐕 Spacious taproom and dog-friendly outdoor patio in the heart of downtown New Glarus 🥨 Yummy pub snacks like fried cheese curds, warm pretzels, and pizza 🎉 100K oz poured since they opened on April 3 #selfpour #ipourit #taproom #newglarus #wisconsin #selfserve #selfservebeer #pouryourown #beer #craftbeer #localbeer #tapwall #sitstaydrink #dirtydog #dogfriendly
Three 👏 Day 👏 Weekend 👏 Pro Tip: Throw your own beer fest at a tap wall near you 📍: @whistleandkegcle #selfpour #selfservebeer #taproom #beerfest #memorialday #longweekend #ipourit #tapintotech #beer #craftbeer #taproom #tapintotech #beerstagram #beerlover
Monday Funday 📍: @uniontaproom #mondayfunday #cheers #pouryourown #selfpour #selfservebeer #beer #tapwall #taproom #craftbeer #beerontap #ipourit #cheerstoinnovation #beerstagram #happyhour
@bearcavebrewing opened the doors to their new brewery in Hopkins, MN last week and poured over 50,000 oz of beer, wine, and cider in just the first 3 days 🤩🤩 They have a stunning four-level space (rooftop included), a line-up of delicious brews, plus gourmet snacks to go with! We can’t think of a better place to spend #beerfriday. #ipouritoperator #ipourit #selfpour #selfservebeer #brewery #hopkins #minnesota #bearcavebrewing #craftbeer #beer #beerstagram #pouryourown #cheerstoinnovation
Are you pouring a pint of your favorite brew or do you prefer to sample around? 📍: @duluthtapexchange 📸: @kyliemccorison #freedomtochoose #diy #ipourit #tapintotech #selfpour #selfservebeer #explorepourrepeat #beerflights #taproom #craftbeer #draftbeer #beerstagram #beerfest #pouryourown #beer #beerlover
In town for the #CraftBrewersConference? Come by @firstdraftmpls after the show and pour yourself a sample of some super special tappings curated just for you. Tonight is @weldwerksbrewing + @foragerbrewery and friends night and here are a few of the guest brews you can find on the #selfpour tap wall: 🔥 @backchannelbrewing - Popeye (Maple & Coffee Stout) 🔥 @cerebralbrewing - Trophy Hunt 🔥 @foragerbrewery - Benevolent Beings (Honey Bourbon Barrel-Aged Stout Conditioned on Toffee, Roasted Hazelnuts, and Coconut Flakes) Admission is free and the @porchdrinkingco team will be hosting mini-podcasts live from the taproom and serving up some samples of rare bottles. Come hang 🤙🤙 #CBC #craftbrewersconference #brewersassociation #minneapolis #minnesota #craftbeer #selfservebeer #beerstagtam #beerlovers #beer
Self-pour means no waiting for drinks at the bar which means more time to catch up with your bestie ✨ 📸: @emilyrbond 📍: @staysocialevans #ipourit #tapintotech #selfpour #selfservebeer #selfservewine #bff #bestie #drinkingbuddy #wineontap #beerontap #beerstagram #instabeer
Today’s dose of #selfpourpups courtesy of @firstdraftdenver First pic is a big mood 😩 #dogfriendly #taproom #firstdraft #denver #colorado #ipourit #selfpour #craftbeer #beerontap #selfservice #selfservebeer #tapintotech #dogsofinstagram #doglover #dogoftheday