Emily Maassen
Digital Marketing Specialist
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I'm a freelance marketer as well as a digital marketing specialist for tech start-up iPourIt. I strategize, plan, and execute all digital marketing and public relations, including website optimization, SEO / PPC, social media & content marketing, email marketing & automation, webinars, event coordinating, and PR distribution and outreach. I strive to promote business growth, generate leads, and communicate the brand effectively. I also work with clients as a marketing consultant and assist with restaurant marketing as needed. My duties include, but are not limited to:
o Planning and executing all PR-related feature stories for delivery to various communication channels o Planning and executing on all trade events o Brainstorming new and creative marketing strategies o Writing/co-writing application feature stories, product enhancements, and other marketing content o Collaborating with sales team and technical team to create more successful programs, support tools, and sales tools o Measuring and reporting performance of all marketing and trade event campaigns, and assess to ROI and KPI criteria o Measuring and reporting media activity, campaign reach, and website visits and usage to determine marketing success o Monitoring and reporting on competitive marketing activities o Developing, organizing and communicating marketing calendar of events o Creating and executing social media marketing campaigns o Lead generation
- Moz DA 34
- Posts 18 32
- Engagement Rate 2.1% 1.7%
- Sponsored Posts N/A N/A
- Sponsored Engagement Rate N/A N/A
- Avg Likes 29 25
- Avg Comments 8 5
Dr. Spritz from @whistleandkegcle recommends that you pour yourself a taste of the freshly tapped Samuel Adams OctoberFest and we 100% agree 👍 What's your favorite fall beer? If you're looking for recommendations, check the link in our bio! • • • • • #beer #beerhall #cleveland #octoberfest #oktoberfest #browns #cleveland #cle #coldbeer #samadams #iPourIt #Selfpour #Smarterselfpour #SelfPourTechnology #beerworld #wineo #wineblogger #beertime #beernerd #beerlovers #beerphoto #craftbeers #localbeer #lovebeer #beerthirty #beerbrewing #wineoclock #winelove #adultbeverages #foodandbeverages
One of the biggest benefits of self-pour if that the wait for a drink is over! Self-pour is self-paced. Check-in quickly, drink on your own time, and head out as soon as you’re ready. Ready to try it out? Find a tap wall near you by visiting the link in our bio! 🍻 📸: @districthouseoftaps • • • • • #iPourIt #Selfpour #Smarterselfpour #SelfPourTechnology #Americanmade #beerus #ilovebeer #craftbeergeek #beercraft #beerisgood #beerbar #drinkbeer #drinklocalbeer #draftbeer #beerblogger #beerandwine #beerdrinking #ineedabeer #beermeplease #drinkwine #goodwine #winepic #coldbeverages #tastybeverage #beveragedispenser #craftbeverage #taproom #brewerytap #Restauranteur #restaurantstyle
Did you know that 42% of U.S. consumers are visiting taprooms more than the year before? Thanks to the craft movement, taprooms and tasting rooms are on the rise and the key reason consumers are coming back is to taste a wide spectrum of beers. That second part may not be surprising… but it does tell us that people like to try new things. Self-pour is perfect for taprooms! With iPourIt tech, you can explore and taste as little or as much as you'd like without committing to a full pour 🍻🍻🍻 📸: @barrelrepublic • • • • • #Taprooms #Taproom #TastingRoom #CraftBeer #DrinkSelection #iPourIt #Selfpour #Smarterselfpour #SelfPourTechnology #Americanmade #beer #localcraftbeer #beers #beerlover #beerme #beergeek #beertime #beertap #craftbeerunited #glassofwine #wineme #wineexperience #winesday #wineplease #drinkingwine #beveragebusiness #craftbeverages #beveragetrends #beveragedistributor #tastybeverages
You know that warm and fuzzy feeling when you look around and everything is perfect? That's the vibe you'll get at Antonio’s @brewwall in Copley, OH! Not only do they respect the CRAFT of the Pizzaiolo (master pizza maker), they also offer a variety of CRAFT beverages on their self-serve tap wall! The tap wall features a hand-picked selection of self-serve craft beer, hard seltzer, wine, and even cocktails! If you're in the area, stop in for some yummy pizza and #selfpour goodness 🍕🍺 • • • • • #BrewWall #BeerWall #Beerontap #wineontap #seltzerontap #OnTap #Pizzeria #Taproom #trulyondraft #craftbeer #wine #sourbeer #seltzer #nonalcoholicbeverages #alcoholicbeverages #CopleyOH #Copley #CopleyOhio #Ohio #iPourIt #Smarterselfpour #SelfPourTechnology #Americanmade #localbusiness #localbusinessshoutout #eatlocal #drinklocal #Copleylocal #supportlocalbusiness
🚨New operator alert🚨 Florida's newest self-serve tap wall is now pouring! Long-standing neighborhood fav @NaplesFlatbread (Estero, FL) just updated its dining room with a 54-tap #selfpour draft system powered by iPourIt tech. Stop by and choose from a hand-picked line-up of domestic and craft beer, wine, hard seltzer, cider, kombucha, mead, and nitro cold brew coffee or a house-made Moscow mule with @titosvodka 😋 Hungry? The dining menu offers a tasty array of innovative flatbreads, 1/2 lb Wagyu burgers, gourmet paninis, specialty mac ‘n’ cheese, and much more! 🍻 Tap the link in our bio to read all of the details in our latest press release! • • • • • #iPourIt #ipouritoperator #naplesflatbread #flatbread #pouryourownbeer #selfserve #tapwall #naples #estero #florida #craftbeer #draftbeer #beer #beerlover #wine #winelover
October is #NationalAppleMonth! Apple is the perfect flavor for fall and spiked apple cider is the perfect autumn treat 🍎🍺 Tell us your favorite fall drink👇 and tap the link in our bio to see a list of our top picks! • • • • • #AppleMonth #AppleCider #SpikedAppleCider #October #FallDrinks #FallBeer #FallDrinks #FallFlavors #NotesofFall #Autumn #FallTreats #FallSeason #SpookySeason #PumpkinBeer #iPourIt #Selfpour #Smarterselfpour #SelfPourTechnology #beer #craftbeer #beers #beerlover #wine #winelover #winetime #beverage #foodandbeverage #taproom #adultbeverage
Wondering what makes iPourIt special? Our technology is developed in the USA! iPourIt was the very first self-pour tap wall system on the market - created right here in the USA. 🇺🇸 That means our development team is always accessible and working hard to release regular updates and new features! • • • • • #Americanmade #madeintheUSA #developedintheusa #iPourIt #Selfpour #Smarterselfpour #SelfPourTechnology #beer #craftbeer #beerstagram #beers #beerlover #instabeer #beerme #beergeek #beertime #beertap #craftbeerunited #beersonbeers #glassofwine #wineexperience #wineplease #wineadvocate #drinkingwine #wineloversclub #beveragebusiness #craftbeverages #beveragetrends #beveragedistributor #tastybeverages
Ready to take a break from the IPAs and lagers you’ve been drinking all summer? Now is the perfect time to start indulging in the flavors of fall. 🍁 Tell us your favorite fall beers in the comments and head to the link in our bio to read our top picks in our latest blog post 🎃🍺 • • • • • #FallBeer #FallDrinks #FallFlavors #NotesofFall #Autumn #FallTreats #FallSeason #SpookySeason #PumpkinBeer #iPourIt #Selfpour #Smarterselfpour #SelfPourTechnology #Americanmade #beerdrinkers #supportcraftbeer #winenot #wineday #beernation #craftbeerstagram #craftbeerpics #drinklocalcraftbeer #coldbeers #beerpicture #wineislife #foodandbeverageservice #foodandbeverageindustry #beverageservice #beveragecompany #restaurantlife
iPourIt Customer Care is your dedicated team of self-pour experts—available to support you and your business any time of day (seriously). 🕰️ They work around the clock to keep every iPourIt system performing at its best, providing operators with valuable guidance and how-to help along the way. With remote access and 24/7/365 phone support, you can count on them to quickly identify and resolve any issues that arise. That way your guests can keep pouring without interruption. Get industry-leading support, help with system set-up and management, thorough staff training, and more! All thanks to our awesome #CustomerCare team! 🌟 • • • • • #CSWeek #CustomerService #CustomerServiceTeam #CustomerCareTeam #iPourIt #Selfpour #Smarterselfpour #SelfPourTechnology #Americanmade #beerdrinkers #supportcraftbeer #wineday #beernation #beerofinstagramn #beerglass #beerculture #craftbeerpics #drinklocalcraftbeer #coldbeers #beerpicture #winelifestyle #winetastings #wineislife #wineinstagram #foodandbeverageservice #foodandbeverageindustry #beverageservice #beveragecompany #restaurantlife
Why wait for a drink? We’d rather skip the line and pour it ourselves. ❌ That’s why we created the iPourIt self-pour platform – socially distant, less wait time and more fun! • • • • • #iPourIt #Selfpour #Smarterselfpour #SelfPourTechnology #Americanmade #beersofinstagram #craftbeerlover #craftbeerlife #beerlife #drinkcraftbeer #goodbeer #beerpic #beerphotography #craftbeerlove #beerenthusiast #instawine #wines #winelife #wineclub #wineblog #ilovewine #lovewine #beverageindustry #alcoholicbeverage #foodbeverage #taproom #brewerytap #breweryweekends #brewerybar #restaurant
Have you tried orange wine? 🍊🍷 Either way, it's #NationalOrangeWineDay...so if you can, you should grab a glass! This style of wine shines with its bold flavor and auburn color. Surprisingly, winemakers do not add oranges to the wine at all. Fermented from white wine grapes, the orange hue develops through extended skin contact during the fermentation process. Makers treat white grapes like red grapes, preserving the bolder body and tannins. As a result, the white wine deepens into a brandy orange color. Let us know if you've had orange wine before or if you're going to give it a try today! #iPourIt #Selfpour #Smarterselfpour #SelfPourTechnology #Americanmade (Via @natdaycal)
Our latest GEN 4 platform is packed with tons of great features that make #selfpour more efficient for operators and more enjoyable for patrons. Check out our latest blog post (link in bio) to learn about 10 intuitive features that are sure to elevate customer experience, streamline operations, and boost tap wall profits! • • • • • #iPourIt #SMARTerselfpour #SelfPourTechnology #AmericanMade #beer #craftbeer #beerstagram #beers #beerlover #instabeer #beerme #beergram #beeroclock #beertasting #beerfan #beerinstagram #beerclub #wine #winelover #winetasting #winetime #winelovers #wineoftheday #morewineplease #foodandbeverage #taproom #brewery #brewerylife #adultbeverage
🌟 Employee Spotlight 🌟 On #NationalTechiesDay we are celebrating our very own tech guru, Founder and CTO, Brett Jones! Brett single-handedly invented the iPourIt system, patented the technological features, and began building what is known today as the nation’s leading self-serve beer and wine technology company. 🍻 • • • • • #TechiesDay #TechIndustry #Technology #technologycompany #beerandwine #beerandwinetechnology #TechGuru #EmployeeSpotlight #iPourIt #Selfpour #Smarterselfpour #SelfPourTechnology #Americanmade #beer #craftbeer #beers #beerlover #beerme #beertime #beertap #glassofwine #wineexperience #wineplease #drinkingwine #beveragebusiness #craftbeverages #beveragetrends #beveragedistributor #tastybeverages
Cheers to the weekend! 🍻 Buford with @hillbilliesintheholler is here to remind y’all about the 24 #selfpour taps powered by iPourit tech at @countryroadsaxeco in Pigeon Forge, TN! With the iPourIt self-serve system, they're known for offering the “Coolest Beer in Pigeon Forge.” 😎 If you're in the area, head over to their Instagram page for your chance to win a $50 wristband so you can try some of those beers, ciders, & more! • • • • • #iPourIt #Selfpour #Smarterselfpour #SelfPourTechnology #Americanmade #weekend #weekendvibes #weekendmood #WeekendGoals #weekendvibe #beer #craftbeer #wine #seltzer #cider #beerontap #wineontap #PigeonForge #Tennessee #AxeThrowing #falltn #smokymnts #thingstodointn #smokymountains #localbusiness #eatlocal #pigeonforgelocal #supportlocalbusiness #gatlinburg
Set to open next week, The Beer Spa by Snug features ten self-serve taps powered by iPourIt technology DENVER, CO (February 18, 2021) The spa includes four private Beer Therapy Rooms and a high-tech relaxation lounge, alongside a ten-tap self-pour taproom. The Beer Spa by Snug is a modern, beer-centric day spa in Denver, CO that invites you to “relax differently” with beer hydrotherapy treatments, high-tech zero gravity massage chairs, and a ten-tap self-pour taproom. About iPourIt, Inc. iPourIt, Inc. is America’s leader in self-pour beverage dispense technology with over 6,800 taps installed, 205 million ounces poured, and 230 locations in operation.