Emily Maassen
Digital Marketing Specialist
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I'm a freelance marketer as well as a digital marketing specialist for tech start-up iPourIt. I strategize, plan, and execute all digital marketing and public relations, including website optimization, SEO / PPC, social media & content marketing, email marketing & automation, webinars, event coordinating, and PR distribution and outreach. I strive to promote business growth, generate leads, and communicate the brand effectively. I also work with clients as a marketing consultant and assist with restaurant marketing as needed. My duties include, but are not limited to:
o Planning and executing all PR-related feature stories for delivery to various communication channels o Planning and executing on all trade events o Brainstorming new and creative marketing strategies o Writing/co-writing application feature stories, product enhancements, and other marketing content o Collaborating with sales team and technical team to create more successful programs, support tools, and sales tools o Measuring and reporting performance of all marketing and trade event campaigns, and assess to ROI and KPI criteria o Measuring and reporting media activity, campaign reach, and website visits and usage to determine marketing success o Monitoring and reporting on competitive marketing activities o Developing, organizing and communicating marketing calendar of events o Creating and executing social media marketing campaigns o Lead generation
- Moz DA 33
- Posts 3 9
- Engagement Rate 0.7% 0.9%
- Sponsored Posts N/A N/A
- Sponsored Engagement Rate N/A N/A
- Avg Likes 15 17
- Avg Comments 0 1
Explore your options this weekend. Find a self-pour tap wall near you at the #linkinbio. 📍@tapthatdowntown #selfservebeer #pouryourown #selfpour #beer #craftbeer #beerfests #beertasting #ipourit #beerflight #sips
Do it 💅 📍@firstdraftmpls #treatyoself #selfservebeer #selfpour #tapwall #craftbeer #beer #beerstagram #pouryourown
Party hats on for Oktoberfest at @dirtydogtaphaus 🥳 #selfpourpups #oktoberfest #prost
@pourtaproomwilmington new merch 😮💨
We partnered with hit food truck concept @fatlippizza to create a brand new self-pour experience at their very first brick & mortar location. Swipe to see our team installing the sleek 20-tap system powered by our GEN 4 tech. If you’re in the area, stop in, grab a slice and pour your own beer, wine + more. 📸: Jason Sullivan #pizzaandbeer #beerontap #selfservebeer #selfpour #fatlippizza #ipourit #cheerstoinnovation #tapintotech
BBQ + BEER 🙋♀️ 📍 @trotterbbq
No flight delays here ✈️ Skip the wait and pour it yourself at @thetapontower #selfpour #selfservebeer #beerflights #ipourit #tapontower #craftbeer #draftbeer #tapintotech #pouryourown #beerstagram #taproom #wisconsin #superior #beerlovers #catchflightsnotfeelings #selfserve
Brb heading to the #cocktailcorner to taste the new self-pour @duck.island.cocktails line-up at @whistleandkegcle 😬 #selfpourcocktails ✨ Lucky Duck: a boozy green apple lemonade with a kiss of carbonation ✨ French Mule: Champagne + Vodka + Ginger Beer ✨ Crush Cocktail: Vodka + Strawberry Kiwi + Lime ✨ Red Sangria: A refreshingly delicious cranberry-pomegranate sangria ✨ Peach Mango Sangria: Sweet, crisp, and delicious white sangria made with peach mango juice #selfserve #selfpour #cocktails #mixeddrinks #boozy #whistleandkeg #cleveland #pouryourown #cocktailsontap #taproom #duckisland #sangria
At @thefarmandtheoddfellows you can sample a selection of 14 craft beers, all brewed on-site. Their brew house and self-pour tasting room aka The Hops are part of a collective that’s located in a historic Odd Fellows building that transports you back to the 1920s. Crowd favorites include the Shiny and Chrome White Stout (☕ made with beans from the coffee cafe, The Bean) or the Wile Oat Ale (a gluten-sensitive beer made with local lavender and honey 🍯) Fun fact: they also have an indoor pickleball court, shuffleboard, mini-bowling, and a 10-man foosball table! #ipouritoperator #ipourit #selfpour #selfservebeer #thefarmandtheoddfellows #minneapolis #kansas #craftbeer #beerstagram #beer #tapwall #pouryourown #brewpub
iPourIt 🤝 Toast. Our self-pour tech is fully integrated with the @toasttab POS solution. With our custom-built integration, data from the iPourIt tap wall system is automatically added to an open check in Toast in real-time as customers are pouring ⚡ It’s quick and seamless, helping speed up check-in and check-out, increase service efficiency, and streamline operations. 📍@bearcavebrewing #ipourit #toast #POS #pointofsale #integration #selfpour #selfpourtech #selfservice #selfservebeer #pouryourown #cheerstoinnovation #smarterselfpour #brewery #draftbeersystem
Patio szn 😎 perfect for enjoying a pour-your-own flight with your furry friends 📍 @duluthtapexchange #selfpour #patiolife #selfpourpups #dogfriendly #summer #selfservebeer #pouryourown #beerflights #beer #craftbeer #beerstagram #cheerstoinnovation #ipourit #beergarden
New Glarus has a new self-pour experience! Meet @dirtydogtaphaus, one of our newest #ipouritoperators: 🍺 30 self-serve taps pouring local and regional craft beer, cider, and seltzer—5 taps are reserved for favorites from nearby @newglarusbrewing + 1 tap for @1919rootbeer 🐕 Spacious taproom and dog-friendly outdoor patio in the heart of downtown New Glarus 🥨 Yummy pub snacks like fried cheese curds, warm pretzels, and pizza 🎉 100K oz poured since they opened on April 3 #selfpour #ipourit #taproom #newglarus #wisconsin #selfserve #selfservebeer #pouryourown #beer #craftbeer #localbeer #tapwall #sitstaydrink #dirtydog #dogfriendly
Three 👏 Day 👏 Weekend 👏 Pro Tip: Throw your own beer fest at a tap wall near you 📍: @whistleandkegcle #selfpour #selfservebeer #taproom #beerfest #memorialday #longweekend #ipourit #tapintotech #beer #craftbeer #taproom #tapintotech #beerstagram #beerlover
Monday Funday 📍: @uniontaproom #mondayfunday #cheers #pouryourown #selfpour #selfservebeer #beer #tapwall #taproom #craftbeer #beerontap #ipourit #cheerstoinnovation #beerstagram #happyhour
We're so excited to welcome @bearcavebrewing to the iPourIt family! They officially opened the doors to their new brewery in Hopkins, MN last week and poured over 50,000 oz of beer, wine, and cider in just the first 3 days 🤩🤩 They have a stunning four-level space (rooftop included), a line-up of delicious brews, plus gourmet snacks to go with! We can’t think of a better place to spend #beerfriday. #ipouritoperator #ipourit #selfpour #selfservebeer #brewery #hopkins #minnesota #bearcavebrewing #craftbeer #beer #beerstagram #pouryourown #cheerstoinnovation