Emily Maassen
Digital Marketing Specialist
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I'm a freelance marketer as well as a digital marketing specialist for tech start-up iPourIt. I strategize, plan, and execute all digital marketing and public relations, including website optimization, SEO / PPC, social media & content marketing, email marketing & automation, webinars, event coordinating, and PR distribution and outreach. I strive to promote business growth, generate leads, and communicate the brand effectively. I also work with clients as a marketing consultant and assist with restaurant marketing as needed. My duties include, but are not limited to:
o Planning and executing all PR-related feature stories for delivery to various communication channels o Planning and executing on all trade events o Brainstorming new and creative marketing strategies o Writing/co-writing application feature stories, product enhancements, and other marketing content o Collaborating with sales team and technical team to create more successful programs, support tools, and sales tools o Measuring and reporting performance of all marketing and trade event campaigns, and assess to ROI and KPI criteria o Measuring and reporting media activity, campaign reach, and website visits and usage to determine marketing success o Monitoring and reporting on competitive marketing activities o Developing, organizing and communicating marketing calendar of events o Creating and executing social media marketing campaigns o Lead generation
- Moz DA 33
- Posts 2 8
- Engagement Rate 1.3% 1.5%
- Sponsored Posts 0 1
- Sponsored Engagement Rate 0.0% 1.7%
- Avg Likes 17 21
- Avg Comments 3 1
Cuckoo for crowlers! 🎥: @downtime_taps #TakeOutTuesday
Inc. Enhances Self-Serve Beverage Dispense Platform with New SMARTS™ Technology iPourIt, Inc., the nation’s leader in self-pour beverage dispense technology, is pleased to announce the successful launch of its powerful new GEN 4 platform. proprietary SMARTS™ Technology, all-new purpose-built tap screens and industry standard Power Over Ethernet (POE) networking, the upgraded GEN 4 system ushers in a new era for self-pour. Touchless Set-up: Reduces touch points by pairing stand alone check-in components with the new Touchless Tap Key RFID tool, allowing patrons to enjoy self-pour without touching anything but their own belongings. ” iPourIt saw a record month for new installs during July and operator partners who have been running the new GEN 4 system have been providing helpful feedback on the new functionality and are very pleased with the improvements.
Masks on at @pourtaproom_atlanta #selfpoursafety
District House of Taps opens its doors this weekend with 40 self-pour taps powered by iPourIt District House of Taps, a new self-pour taproom and restaurant, is hosting a private soft opening celebration this weekend. The taproom is located inside the historic Hilltop House, a 112-year-old-home in Fayetteville, NC, and features a self-serve beverage wall powered by iPourIt technology. District House of Taps is the first and only self-pour taproom in Fayetteville, NC. Opened in September of 2020, the new taproom and restaurant offers 40 self-serve taps with a premium selection of local craft beers, sours, ciders and wines, as well as a full food menu.
BIG news! Today we’re proud to announce the launch of our GEN 4 #selfpour platform 🎉 We’ve been hard at work perfecting the self-pour experience for all and we’re excited to see the new system roll out in awesome spaces like this one. Pictured here: @pourtaproom_atlanta’s 85-tap #GEN4 system. Link in bio for a full list of cool new features!
We’ve partnered with Untappd for Business to save you time and make it super easy to keep customers up to date on your beer selection. In one quick step, add incoming products to your system’s inventory, digital menu board and Untappd beer list. Skip another step: To add new items to Untappd manually, you’ll need to spend extra time sorting through all of the options in their database to choose the right listing with details that exactly match the product on your wall. – add a tab featuring the tap list to your Facebook page → Don’t want to miss a thing: The iPourIt integration allows you to display wine, kombucha and other non-beer products on your tap list that you otherwise would not be able to add manually.
@extreme.pizza Mission, TX is now open for dine-in service with a 21 tap #selfserve beer wall powered by iPourIt! Stop in for delicious specialty pizzas and a curated selection of craft brews. Tap the link in our bio for more info! #selfpourbeer
Extreme Pizza, a leading California-based chain specializing in unusual toppings, has expanded with the addition of a new franchised store featuring 21 self-pour beer taps installed by iPourIt. With the proper safety measures in place, the Mission location has just reopened this week for dine-in service with full operation of the self-serve tap wall. It also offers helpful reporting tools so we can see what’s selling and what we should keep on tap.” Using the iPourIt system, customers are charged for what they pour and can serve themselves as much or as little as they please. This self-pour experience reduces touch points with staff and allows customers to freely sample Extreme Pizza’s curated selection of local, craft and seasonal beers.
All smiles at @thebarreltaps - Kauai’s only #selfpour tap wall. Stop in for a glass of #liquidaloha. And some award winning bbq 🔥🔥🔥
#Touchless is trending and we’re into it. Meet the new Touchless Tap Key. Paired with our self-pour systems, it’s the safest way to serve draft beverages in restaurants, taprooms and beyond! Link in bio for more info. #selfpoursafety #selfserve #selfpour #touchlesstapkey