Alana Rossi

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As an eyewear rep in California, I created my social media pages to network with new accounts and gain new business. After awhile, my Instagram account became much more. It has evolved to an extremely engaging audience of optometrists, opticians, eyewear reps, optical shops and optometry practices all over the country.

These followers trust my opinion because I only talk about things I believe in. I educate my followers on optical trends, technology and business best practices. Featured in the leading optical industry publication, Vision Monday, in July 2018 and part of the EyeStyle Influencers network, it's only just the beginning of California Glasses Girl.

Location San Diego, California California
Country United States of America
Member Since OCTOBER 18, 2018
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Highlights

1 or 2? (Or 3?) โฃ โฃ #FrameFriday: ๐— ๐—ถ๐˜‚ ๐— ๐—ถ๐˜‚ ๐— ๐—จ๐Ÿฌ๐Ÿด๐—ง๐—ฉ. โฃ โฃ #miumiueyewear #VisionExpo #VisionExpoWest #designereyewear #eyecareprofessionals #eyewearstylist #eyewearshop #eyewearstore #opticalstore #luxuryeyewear #sandiegoblogger #opticalboutique #eyeweartrends #eyewearstyle #eyewearboutique #eyewearlovers

WOW! Just Wow. Honored to meet and listen to Dr. Connie Mariano, at the @opticalwomenโ€™s Connection Series Luncheon at @vision.expo. She kept me laughing, kept my adhd brain attentive the whole time and had me leave inspired. Looking forward to reading her book now. (Iโ€™ve heard itโ€™s great!) Dr. Mariano was the first military woman to become the White House Physician to the President, the first female Director of the White House Medical Unit AND the first Filipino American in US history to become a Navy Rear Admiral. #OWALovesVegas #VisionExpo #VisionExpoWest #lifeatluxottica #eyecareprofessionals #eyewearstylist #eyewearshop #eyewearstore #opticalstore #optometrists #eyedoctor #optician #opticalboutique #opticalshop

#FlashbackFridays: Last monthโ€™s Vegas trip visiting customers with my work wife and then eating (& drinking) everything at night. ๐Ÿ‘“๐Ÿทโฃ โฃ #lifeatluxottica #coworkersandfriends #pradaeyewear #raybanglassesโฃ #womenwholead #womenwithambition #businessstrategies #businessconsultant #smallbusinesstips #smallbusinessmarketing #opticalshop #marketingconsultant #businessmarketing #smallbusinessdevelopment #smallbusinessconsultant #pradaglasses

#FrameFriday: ๐˜”๐˜ช๐˜ถ ๐˜”๐˜ช๐˜ถ ๐˜”๐˜œ ๐Ÿป๐Ÿธ๐˜›๐˜šโฃ Not exactly RXable, but Iโ€™m still obsessed with these glamorous sunnies that I wore to my wedding. I wore them again on our honeymoon to one of our favorite dinners in Greece- at Blue Door at the @bluepalaceresort in Crete. โฃ ๐Ÿ•ถโฃ ๐Ÿ•ถโฃ ๐Ÿ•ถโฃ ๐Ÿ•ถโฃ Ps. These @MiuMiu sunglasses are on sale! Click the link in my bio or screenshot this pic to get shoppable product details with the LIKEtoKNOW.it shopping app. โฃ โฃ๐Ÿ•ถโฃ ๐Ÿ•ถโฃ #MiuMiuSunglasses #opticalshop #sunglassesshop #sunglassesaddict #LTKwedding #LTKsalealert #LTKtravel #LTKeurope #eyewearrep @shop.ltkโฃ http://liketk.it/3lKRxโฃ #designersunglasses #coronabride #sandiegoblogger โฃ #greecetravel #opticians #sunglassesstyle #BelatedHoneymoon

๐—ก๐—˜๐—ช!!! Sneak peek of all new Ray-Ban styles!โฃ โฃ Styles In Order:โฃ ๐Ÿ‘“(1 & 2) Rx4362V: Bi-Layered Gradient Gorgeousnessโฃ ๐Ÿ•ถElon RB3958: On Trend 90โ€™s Vibeโฃ ๐Ÿ‘“Lady Burbank Rx5499: Retro Glamโฃ ๐Ÿ•ถRB4351: Sporty Nylon Styleโฃ ๐Ÿ•ถJulie RB3957: On Trend 90โ€™s Vibeโฃ โฃ New Bi-Layered Gradient Colors:โฃ ๐Ÿ‘“Rx5375โฃ ๐Ÿ‘“Rx5184โฃ โฃ ๐Ÿ•ถRJ9074S: Baby Sizes 35 & 37!โฃ โฃ Save this post (the little bookmark icon) so you can refer to these new styles to ask your rep for them! Pre-order all of the new styles & colors NOW through your rep & be the 1st to get them when they ship at the end of Sept! (You donโ€™t pay until they ship.)โฃ โฃ #RaybanEyewear #RaybanSunglasses #OpticalShop #opticians #SunglassesShop #optician #raybanglasses #eyeweartrends #sandiegoblogger #glassesstyle

#MondayMantra: I'm on the pursuit of happiness and I knowโฃ Everything that shine ain't always gonna be gold, heyโฃ I'll be fine once I get it, yeah, I'll be goodโฃ โฃ๐Ÿ•ถโฃ ๐Ÿ•ถโฃ Dress is #AstrTheLabel & it matched perfectly with my State Street #RaybanSunglasses. For details- Click the link in my bio or screenshot this pic to get shoppable product details with the LIKEtoKNOW.it shopping app. โฃ โฃ #mykonostown #mykonosgreece #greecetravel #SummerSunnies #nordstromanniversarysale โฃ #liketkit #LTKtravel #LTKeurope #LTKsalealertโฃ @shop.ltkโฃhttp://liketk.it/3kTE9 #raybaneyewear #sunglassesstyle #sunglassesaddict #BelatedHoneymoon

Happy #NationalSunglassesDay! โฃ (๐˜ฃ๐˜ฆ๐˜ญ๐˜ข๐˜ต๐˜ฆ๐˜ฅ) โฃ I was on vacation over the weekend so this is a few days late, but I canโ€™t forget about our industryโ€™s biggest holiday! โฃ โฃ Ps. My @wildfoxcouture sweatshirt is from a few years ago, but I linked a few fun similar ones- Click the link in my bio or screenshot this pic to get shoppable product details with the LIKEtoKNOW.it shopping app. โฃ โฃ #Raybansunglasses #raybanaviator โฃ โฃ#sunglassesshop #sunglassesaddict #eyewearstylist #opticalshop #opticalboutique #sandiegoblogger #sunglassesselfie #sandiegobloggers #eyewearblogger #sandiegostyle #liketkit http://liketk.it/3iNhp โฃ

๐—ง๐—ต๐—ฒ๐˜†'๐—ฟ๐—ฒ ๐—™๐—œ๐—ก๐—”๐—Ÿ๐—Ÿ๐—ฌ ๐—ต๐—ฒ๐—ฟ๐—ฒ! You've been asking for them and we are so excited to share that @opticalwomen t-shirts are finally available to order AND you donโ€™t have to be a member to order one! Show your support for the OWA and Connect, Lead & Inspire others in our industry by rocking the first ever OWA t-shirt! Head to the link in my bio to order yours today! โฃ โฃ Proceeds from merchandise sales will go towards OWA programs. โฃ โฃ #womenwhoempower #womenempowerwomen #empoweredwomenempowerwomen #eyecareprofessionals #eyewearstylist #eyewearblogger #optometrists #eyedoctors #opticalboutique #luxottica #eyewearshop #optometrist #ophthalmology #eyedoctor #optician #optometrylife #visioncareโฃ โฃ#womensupportingotherwomen #EyewearRep #womensupportwomeninbusiness โฃ #lifeatluxottica #throughtheeyesof #opticalshop #eyedoctor #eyedoc #eyecare โฃ #optometryschool #optometrystudent #opticians

๐—ข๐—ธ, ๐˜๐—ถ๐—บ๐—ฒ ๐—ณ๐—ผ๐—ฟ ๐—ฎ ๐—ฟ๐—ฒ๐—ฎ๐—น ๐—น๐—ถ๐—ณ๐—ฒ ๐˜‚๐—ฝ๐—ฑ๐—ฎ๐˜๐—ฒ. Hereโ€™s what has been going on lately: this photo is just 1 of the many times this year that Iโ€™ve been laying on a drโ€™s table being poked and prodded. I had 2 health scares come about in Jan & Feb. After multiple scans and ultrasounds for 1 of them, Iโ€™m all clear and just need to get checked yearly to make sure it doesnโ€™t turn into cancer. The 2nd issue, after multiple procedures and then a surgery- I finally got the all clear last month and will get checked again in a few months. Iโ€™m not going into details, but I just wanted to remind you how important your health is and to go get your annual check-ups, exams, etc. (Eye exams included!!) โฃ โฃ Between dealing with that, work and life, I havenโ€™t had the energy to really get on here for awhile. Every time Iโ€™ve logged back in to maybe start being active again- all I see are extreme polarizing world viewpoints on both sides of the spectrum or people trying too hard and trying to be something theyโ€™re not. Then I get annoyed and just end up saying to myself, โ€œNope. Not today Satan.โ€ However, after an almost 3 month hiatus, Iโ€™m backโ€ฆ for now. โฃ โฃ But did you miss me? ๐Ÿ˜‰๐Ÿ–ค โฃ โฃ #wednesdaywellness #wednesdaythoughts #wisdomwednesday #healthandwellbeing #healthmatters #nostigma #mentalwellbeing #selfempowerment #healthyhappylife #manifestyourlife #positiveintentions #blondeselfie #blondelife #sandiegoblogger #sandiegoliving #sandiegobloggers #sandiegolife #sandiegostyle #sandiegolove #californiablogger #chasinggoals #seeksimplicity #lifeunscripted #reclaimthehappy #inspiredaction #letmetakeaselfie #eyewearblogger #eyewearstyle #eyewearfashion #eyewearlovers

๐—ช๐—ต๐—ผ ๐—ฑ๐—ถ๐—ฑ ๐—ถ๐˜ ๐—ฏ๐—ฒ๐˜๐˜๐—ฒ๐—ฟ: Kona & Bo Jackson OR Stepbrothers? โฃ โฃ Happy (belated) National Puppy Day from my 2 big puppies! โฃ โฃ @dogsofpbโฃ @sdhumanesociety @pacific.beach #BoxerMomโฃ #nationalpuppyday๐Ÿถ #rescuedogsrock #sandiegohumanesociety #sandiegopets #spoiledpups #boxerlife โฃ#rescuelove #rescueboxer โฃ#boxermommy #stepbrothers #dogmomsofinstagram #crazydoglady #rufflife โฃ #dogsofsandiego #whiteboxersofinstagram โฃ โฃ#whiteboxer โฃ#fawnboxer โฃ #sandiegodogs #sandiegolife โฃ #boxersarethebest #mommasboy๐Ÿ’™ #boxerdogs #boxerlover #CaliforniaDog #CaliforniaDogs #beachdogs

#TuesdayTips: 3 Tips on how to encourage your community to shop small with YOU! โฃSwipe right โžก๏ธโžก๏ธโฃ โฃ You already know supporting small businesses is more critical than ever- so make sure people in your local area know you sell plano sunglasses, anti-fog spray, accessories, etc and not just prescription eyewear. The average consumer does not realize this and only thinks of optometry offices for prescription eyewear and contacts- hence why only 2.5% of all sunglass sales are sold by ECPโ€™s. Encourage your patients/customers and people in your local area to shop small, shop local and shop with you b/c you do more than just eye exams and prescription eyewear. โฃ โฃ Be sure to save this post to refer back to later. โฃ โฃ Ps. If you need help selling sun, Luxottica University has a great courses on this: Storytelling- Sunglasses, Storytelling- Sunglasses & Optical and Premium Sun Selling: How to Build a Sun Business. There are also quick 5 min brand courses for you to brush up on your best-selling brands to help you sell through even more! Questions? Let me know in the comments or ask your Luxottica reps. ๐Ÿ˜Šโฃ โฃ #salesreps #salesreplife #brandconsultant #strategicmarketing #customersuccess #scaleup #businesscommunity #profitability #salesrep #businesstransformation #localbusinessowners #marketingconsultant #businessdevelopment #businessconsultant #businessconsulting #privatepracticesuccess #privatepracticemarketing #eyewearstylist #optometrist #marketingconsulting #opticianlife #eyewearshop #opticians #optician #salestips #businesstip #privatepractice #opticalshop #eyeprotection

๐—›๐—ฎ๐—ฝ๐—ฝ๐˜† ๐—œ๐—ป๐˜๐—ฒ๐—ฟ๐—ป๐—ฎ๐˜๐—ถ๐—ผ๐—ป๐—ฎ๐—น ๐—ช๐—ผ๐—บ๐—ฒ๐—ปโ€™๐˜€ ๐——๐—ฎ๐˜†! โฃ โฃ Iโ€™ve been told Iโ€™m โ€œtoo muchโ€ too many times, but Iโ€™ve never let it stop me. I know what I bring to to the table in- life, relationships, career, etc- so Iโ€™ve never been afraid to eat alone. ๐Ÿ˜‰โฃ โฃ To all the badass women around me, those who came before me and those that are just starting out: You can do big things, no matter what anyone says. You are you and no one can take that away from you. โฃ โฃ #InternationalWomensDay2021โฃ #womenwhoempower #choosetochallengeโฃ #womenempowerwomen #empoweredwomenempowerwomen #eyecareprofessionals #eyewearstylist #eyewearblogger #optometrists #eyedoctors #opticalboutique #luxottica #eyewearshop #optometrist #ophthalmology #eyedoctor #optician #optometrylife #visioncare #eyedoc #opticianlife #optometry #opticalshop #careersuccess #opticians #rayban๐Ÿ˜Ž #raybansunglasses #raybanroundmetal

#FrameFriday: RX7140. โฃ The frames I get asked about daily. โฃ โฃ ๐——๐—ฒ๐˜๐—ฎ๐—ถ๐—น๐˜€ ๐—ผ๐—ณ ๐˜๐—ต๐—ฒ ๐—ฒ๐˜…๐—ฎ๐—ฐ๐˜ ๐—ณ๐—ฟ๐—ฎ๐—บ๐—ฒ ๐—œ ๐˜„๐—ฒ๐—ฎ๐—ฟ:โฃ ๐—–๐—ผ๐—น๐—ผ๐—ฟ: 5853 ๐˜ฃ๐˜ญ๐˜ถ๐˜ฆ ๐˜ฐ๐˜ฏ ๐˜ต๐˜ณ๐˜ข๐˜ฏ๐˜ด๐˜ฑ๐˜ข๐˜ณ๐˜ฆ๐˜ฏ๐˜ต ๐˜ธ๐˜ช๐˜ต๐˜ฉ ๐˜ค๐˜ฐ๐˜ฑ๐˜ฑ๐˜ฆ๐˜ณ. โฃ ๐—ฆ๐—ถ๐˜‡๐—ฒ: 51โฃ โฃ ๐˜š๐˜ธ๐˜ช๐˜ฑ๐˜ฆ ๐˜ณ๐˜ช๐˜จ๐˜ฉ๐˜ต ๐˜ต๐˜ฐ ๐˜ด๐˜ฆ๐˜ฆ ๐˜ข ๐˜ง๐˜ฆ๐˜ธ ๐˜ฐ๐˜ง ๐˜ต๐˜ฉ๐˜ฆ ๐˜ฐ๐˜ต๐˜ฉ๐˜ฆ๐˜ณ ๐˜ค๐˜ฐ๐˜ญ๐˜ฐ๐˜ณ๐˜ด ๐˜ต๐˜ฉ๐˜ข๐˜ต ๐˜บ๐˜ฐ๐˜ถ ๐˜ฎ๐˜ช๐˜จ๐˜ฉ๐˜ต ๐˜ญ๐˜ช๐˜ฌ๐˜ฆ ๐˜ช๐˜ฏ ๐˜ต๐˜ฉ๐˜ช๐˜ด ๐˜ด๐˜ต๐˜บ๐˜ญ๐˜ฆ. โžก๏ธโžก๏ธโฃ โฃ ๐—ก๐—ผ๐˜๐—ฒ๐˜€ ๐—ผ๐—ป ๐—บ๐˜† ๐—ฒ๐˜…๐—ฎ๐—ฐ๐˜ ๐—ณ๐—ฟ๐—ฎ๐—บ๐—ฒ: I have a small head, so I probably should have gotten the smaller size (49 eye), but I like the oversized look. The 51 eye size will work for most people unless you have a very petite face. Also, the blue is actually more of a teal blue color. โฃ โฃ โฃ #raybanglasses #raybaneyewearโฃ #rayban๐Ÿ˜Ž #lifeatluxottica #throughtheeyesofโฃ #eyewearcollection #lovemyglasses #gorgeousglasses #prescriptionglasses #glasses๐Ÿ˜Ž #eyewearstylist #opticalglasses #opticals #eyewearshop #instaglasses #opticalshop #glassesstyle #opticians #eyecareprofessionals #eyewearlove #ophthalmic โฃ http://liketk.it/39PiJ #liketkit @liketoknow.it #LTKunder50 #LTKstyletip #eyewearblogger #opticalstore #opticalboutique #opticalframe #eyewearlover โฃ

In honor of #๐—œ๐—ป๐˜๐—ฒ๐—ฟ๐—ป๐—ฎ๐˜๐—ถ๐—ผ๐—ป๐—ฎ๐—น๐—ช๐—ผ๐—บ๐—ฒ๐—ป๐˜€๐——๐—ฎ๐˜†๐Ÿฎ๐Ÿฌ๐Ÿฎ๐Ÿญ next week, I am joining in @opticalwomenโ€™s #๐—–๐—ต๐—ผ๐—ผ๐˜€๐—ฒ๐—ง๐—ผ๐—–๐—ต๐—ฎ๐—น๐—น๐—ฒ๐—ป๐—ด๐—ฒ campaign to celebrate and recognize the many strides women have made in the eyecare industry. โฃ โฃ Being a member of the OWA has given me opportunities and relationships that I never would have had if I didnโ€™t join. @tclaxt (OWA Past President), really championed me and the support I've received from fellow members has been invaluable.โฃ โฃ One accomplishment I am most proud of is when I received 1 of the 2 initial OWA scholarships awards to continue my path of professional development. It was a very proud moment for me. I'm finally getting to use it (thanks to the evil C word for the delay), as I started @onstagekimberlyโ€™s Brave Leadership Masterclass this week!โฃ โฃ I #๐—–๐—ต๐—ผ๐—ผ๐˜€๐—ฒ๐—ง๐—ผ๐—–๐—ต๐—ฎ๐—น๐—น๐—ฒ๐—ป๐—ด๐—ฒ: @goddessofoptix, @glamoptometrist, @daydreamer2020, @eyeamnadia, @doctorrosetalks & @newyorkeyedoc to share their proudest career moment thus far. โฃ โฃ #IWD2021 โฃ#womensupportingotherwomen #FrameRep #EyewearRep #womensupportwomen #lifeatluxottica #throughtheeyesof #raybansunglasses #raybanround #raybanroundmetal #mirrorlens #sandiegosun #opticalshop #eyedoctor #eyedoc #eyedoctors #eyecareprofessionals #businessconsultant #eyecare โฃ#opticalboutique โฃ#optometrylife #optometrist #optometrystudent #opticians #optician #businessblogger #californiaglassesgirl

Well hello, Friday. Where have you been all week?โฃ โฃ Ps. The @MiuMiu sunglasses I wore for my wedding are on sale! Click the link in my bio or screenshot this pic to get shoppable product details with the LIKEtoKNOW.it shopping app. โฃ โฃ #miumiusunglasses #ThroughTheEyesOf #EyewearRep #salesrep #Raybansunglasses #opticalshop #opticalboutique #sunglassesaddict #salesreplife http://liketk.it/38clT #liketkit @liketoknow.it #LTKwedding #LTKsalealert #raybansunglasses #bridaloutfit #sherrihill #designersunglasses #weddinglook #sandiegoliving โฃ#lajollawedding โฃ #lajollacove #JamesAndTheGeorgiaPeach #newnormalwedding #coronabride #sandiegoblogger #sandiegoweddings #coronawedding #sandiegowedding #CaliforniaGlassesGirl โฃ

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