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As an eyewear rep in California, I created my social media pages to network with new accounts and gain new business. After awhile, my Instagram account became much more. It has evolved to an extremely engaging audience of optometrists, opticians, eyewear reps, optical shops and optometry practices all over the country.
These followers trust my opinion because I only talk about things I believe in. I educate my followers on optical trends, technology and business best practices. Featured in the leading optical industry publication, Vision Monday, in July 2018 and part of the EyeStyle Influencers network, it's only just the beginning of California Glasses Girl.
In case you were wondering, Wells is living his best life. 🕶 Starting him young with stylish AND protective sunnies. I’m hoping by the time he can take them off on his own, he will be used to them and keep them on. Ps. He wore a life jacket when the boat was moving and I didn’t let him drink the whole beer. 😉 #EyeProtection #SunProtection #sandiegolife #BabySunglasses #missionbaysandiego
True story. Hope this gives you even a small laugh with all the heaviness going on. #sandiegofoodie #pacificbeachsandiego #pregnantproblems #pregnantfood #SanDiegoLiving
#FrameFriday: 𝗥𝗕𝟯𝟬𝟮𝟱 𝟵𝟭𝟱𝟲𝗔𝗝 Classic @Rayban Aviator in my favorite colorway- matte navy on copper with a blue bi-gradient mirror lens. I gave these to my bridesmaids for my wedding last summer bc I loved mine so much! Groomsmen wore Ray-Ban aviators with carbon fiber temples- RB8313. #RaybanSunglasses #RaybanAviator #tulumstyle #chichenitza #weddingaccessories
#TipTuesday: 𝘽𝙚 𝙮𝙤𝙪𝙧 𝙤𝙬𝙣 𝙖𝙪𝙩𝙝𝙚𝙣𝙩𝙞𝙘 𝙨𝙚𝙡𝙛. Be authentic on your social media pages, especially your business pages. Stop trying to be Instagram famous or trying to be something or somebody that you’re not. You don’t have to do goofy dances to keep up with social media marketing trends. (Yes, we can tell when it’s not authentic and I personally cringe far too much on this app since Reels launched.) 𝙒𝙖𝙣𝙩 𝙩𝙤 𝙖𝙪𝙩𝙝𝙚𝙣𝙩𝙞𝙘𝙖𝙡𝙡𝙮 𝙪𝙩𝙞𝙡𝙞𝙯𝙚 𝙮𝙤𝙪𝙧 𝙗𝙪𝙨𝙞𝙣𝙚𝙨𝙨 𝙥𝙖𝙜𝙚? Post about what differentiates you from your competition, the benefits of shopping/working with you and genuinely engage with your target customers. 𝗧𝗵𝗶𝘀 𝗴𝗼𝘁 𝗺𝗲 𝘁𝗵𝗶𝗻𝗸𝗶𝗻𝗴- 𝘀𝗵𝗼𝘂𝗹𝗱 𝗜 𝗯𝗿𝗶𝗻𝗴 𝗯𝗮𝗰𝗸 𝗺𝘆 𝗼𝗽𝘁𝗶𝗰𝗮𝗹 𝗿𝗲𝗽 𝗮𝗻𝗱 𝗼𝗽𝘁𝗶𝗰𝗮𝗹 𝘀𝗵𝗼𝗽 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗰𝗮𝗹𝗲𝗻𝗱𝗮𝗿𝘀 𝘁𝗵𝗮𝘁 𝗜 𝘀𝘁𝗮𝗿𝘁𝗲𝗱 𝗼𝘃𝗲𝗿 𝟯 𝘆𝗲𝗮𝗿𝘀 𝗮𝗴𝗼? #SocialMediaMarketingTip #LTKtravel @shop.ltk http://liketk.it/3q2cq #eyecareprofessionals #retailmarketing
1 or 2? (Or 3?) #FrameFriday: 𝗠𝗶𝘂 𝗠𝗶𝘂 𝗠𝗨𝟬𝟴𝗧𝗩. #miumiueyewear #VisionExpo #VisionExpoWest #designereyewear #eyecareprofessionals #eyewearstylist #eyewearshop #eyewearstore #opticalstore #luxuryeyewear #sandiegoblogger #opticalboutique #eyeweartrends #eyewearstyle #eyewearboutique #eyewearlovers
WOW! Just Wow. Honored to meet and listen to Dr. Connie Mariano, at the @opticalwomen’s Connection Series Luncheon at @vision.expo. She kept me laughing, kept my adhd brain attentive the whole time and had me leave inspired. Looking forward to reading her book now. (I’ve heard it’s great!) Dr. Mariano was the first military woman to become the White House Physician to the President, the first female Director of the White House Medical Unit AND the first Filipino American in US history to become a Navy Rear Admiral. #OWALovesVegas #VisionExpo #VisionExpoWest #lifeatluxottica #eyecareprofessionals #eyewearstylist #eyewearshop #eyewearstore #opticalstore #optometrists #eyedoctor #optician #opticalboutique #opticalshop
#FlashbackFridays: Last month’s Vegas trip visiting customers with my work wife and then eating (& drinking) everything at night. 👓🍷 #lifeatluxottica #coworkersandfriends #pradaeyewear #raybanglasses #womenwholead #womenwithambition #businessstrategies #businessconsultant #smallbusinesstips #smallbusinessmarketing #opticalshop #marketingconsultant #businessmarketing #smallbusinessdevelopment #smallbusinessconsultant #pradaglasses
Using relevant, targeted hashtags on your posts and stories is still one of the best ways to get discovered by new audiences on Instagram which can translate to more customers for your business. How to Use Them Using #glasses has been used 24.5 million times, meaning the likelihood of your post ever being seen by someone who searches that hashtag is almost impossible. While the most popular hashtags on Instagram have been used millions of times, that doesn’t mean you’re going to get a ton of likes and comments simply by adding #glasses, #sunglasses or #happy to your posts. Instead of using the most popular Instagram hashtags, it’s better to find and use hashtags that are smaller, more niche and are more relevant to you.
I don't go into my personal life very often because I prefer to keep my work life and my personal life separate, but this applies to both. HOWEVER, you can network and apply for jobs in your spare time, you can take classes to educate yourself for other jobs, etc, to work towards obtaining a new job aka changing your situation. However, I didn't realize until recently, how much my overall happiness effected my professional life. This Forbes article from November, discusses the happiness and success correlation and also lists 4 things you can do (from positive psychology leaders) to help you make your happiness a priority.