Alana Whitaker
California Glasses Girl: Eyewear Stylist & Business Consultant
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As an eyewear rep in California, I created my social media pages to network with new accounts and gain new business. After awhile, my Instagram account became much more. It has evolved to an extremely engaging audience of optometrists, opticians, eyewear reps, optical shops and optometry practices all over the country.
These followers trust my opinion because I only talk about things I believe in. I educate my followers on optical trends, technology and business best practices. Featured in the leading optical industry publication, Vision Monday, in July 2018 and part of the EyeStyle Influencers network, it's only just the beginning of California Glasses Girl.
Using relevant, targeted hashtags on your posts and stories is still one of the best ways to get discovered by new audiences on Instagram which can translate to more customers for your business. How to Use Them Using #glasses has been used 24.5 million times, meaning the likelihood of your post ever being seen by someone who searches that hashtag is almost impossible. While the most popular hashtags on Instagram have been used millions of times, that doesn’t mean you’re going to get a ton of likes and comments simply by adding #glasses, #sunglasses or #happy to your posts. Using #glasses has been used 24.5 million times, meaning the likelihood of your post ever being seen by someone who searches that hashtag is almost impossible.
I don't go into my personal life very often because I prefer to keep my work life and my personal life separate, but this applies to both. HOWEVER, you can network and apply for jobs in your spare time, you can take classes to educate yourself for other jobs, etc, to work towards obtaining a new job aka changing your situation. However, I didn't realize until recently, how much my overall happiness effected my professional life. This Forbes article from November, discusses the happiness and success correlation and also lists 4 things you can do (from positive psychology leaders) to help you make your happiness a priority.
$20 (I'm obsessed with dogs and glasses, why wouldn't I own this? ! ) CR Gibson Gold Heart Glasses $18 Kate Spade Large Literary Glasses Notepad $14 CR Gibson Wink Keychain $10 (This actually "winks" depending the way you move it.
When Daylight Savings Time ends and sunset is before 5pm in Southern California, that means I’m spending a good amount of time driving at night. As I’m driving, I’m constantly switching from looking ahead, to my mirrors, to my dash and sometimes shifting my focus so often causes my eyes to get tired quicker, particularly at night. If you have a patient who spends long periods of time on the road commuting or otherwise, DriveSafe lenses from ZEISS could be a great recommendation to fit their driving vision needs. DriveSafe lenses cut down the glare from the headlights of oncoming cars and reflections from wet streets or street lamps while also offering unmatched clarity in poor light conditions.