Alana Rossi
Eyewear Stylist & Business Consultant
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As an eyewear rep in California, I created my social media pages to network with new accounts and gain new business. After awhile, my Instagram account became much more. It has evolved to an extremely engaging audience of optometrists, opticians, eyewear reps, optical shops and optometry practices all over the country.
These followers trust my opinion because I only talk about things I believe in. I educate my followers on optical trends, technology and business best practices. Featured in the leading optical industry publication, Vision Monday, in July 2018 and part of the EyeStyle Influencers network, it's only just the beginning of California Glasses Girl.
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In case you were wondering, Wells is living his best life. ๐ถ Starting him young with stylish AND protective sunnies. Iโm hoping by the time he can take them off on his own, he will be used to them and keep them on. Ps. He wore a life jacket when the boat was moving and I didnโt let him drink the whole beer. ๐ #EyeProtection #SunProtection #sandiegolife #BabySunglasses #missionbaysandiego
How cute does Wells look in his sunnies?! Friendly reminder that your babies and kids need UV protective eyewear too! #NationalSunglassesDay #babymodelstatus #sandiegobloggers #eyeprotection #eyecareprofessionals
Happy #NationalSunglassesDay! Pro Tip: Wear sunglasses year round to not only protect your eyes from the sunโs harmful UV raysโฆ but also to prevent crowโs feet and wrinkles around your eyes! #raybansunglasses #lifeatluxottica #sandiegoblogger
Finally left the house yesterday for the first time without my husband. Only took me almost 4 weeks. ๐คท๐ผโโ๏ธ #missionbaysandiego #missionbay #sandiegoblogger #sandiegolife #sandiegomom
True story. Hope this gives you even a small laugh with all the heaviness going on. #sandiegofoodie #pacificbeachsandiego #pregnantproblems #pregnantfood #SanDiegoLiving
Merry Christmas from my little (growing) zoo to yours! #hoteldelcoronado #sandiegochristmas #sandiegobloggers #MyZoo
Future D1 football player coming in hot April 15th. Been quieter than usual the past few months and now you know why. ๐คท๐ผโโ๏ธ #raybansunglasses #sandiegolife #sandiegobloggers #bumpstyle #BoxerMom
#FrameFriday: Prada PR 14WS #PradaSunglasses #sunglassesaddict โฃ #designersunglasses #sandiegoblogger โฃ @shop.ltk http://liketk.it/3siBx #sunglassesstyle
#FrameFriday: ๐ฅ๐๐ฏ๐ฌ๐ฎ๐ฑ ๐ต๐ญ๐ฑ๐ฒ๐๐โฃ โฃ Classic @Rayban Aviator in my favorite colorway- matte navy on copper with a blue bi-gradient mirror lens.โฃ โฃ I gave these to my bridesmaids for my wedding last summer bc I loved mine so much! Groomsmen wore Ray-Ban aviators with carbon fiber temples- RB8313. โฃ โฃ #RaybanSunglasses #RaybanAviator #tulumstyle #chichenitza #weddingaccessories
#TipTuesday: ๐ฝ๐ ๐ฎ๐ค๐ช๐ง ๐ค๐ฌ๐ฃ ๐๐ช๐ฉ๐๐๐ฃ๐ฉ๐๐ ๐จ๐๐ก๐. โฃ Be authentic on your social media pages, especially your business pages. Stop trying to be Instagram famous or trying to be something or somebody that youโre not. You donโt have to do goofy dances to keep up with social media marketing trends. (Yes, we can tell when itโs not authentic and I personally cringe far too much on this app since Reels launched.) โฃ โฃ ๐๐๐ฃ๐ฉ ๐ฉ๐ค ๐๐ช๐ฉ๐๐๐ฃ๐ฉ๐๐๐๐ก๐ก๐ฎ ๐ช๐ฉ๐๐ก๐๐ฏ๐ ๐ฎ๐ค๐ช๐ง ๐๐ช๐จ๐๐ฃ๐๐จ๐จ ๐ฅ๐๐๐? Post about what differentiates you from your competition, the benefits of shopping/working with you and genuinely engage with your target customers. โฃ โฃ ๐ง๐ต๐ถ๐ ๐ด๐ผ๐ ๐บ๐ฒ ๐๐ต๐ถ๐ป๐ธ๐ถ๐ป๐ด- ๐๐ต๐ผ๐๐น๐ฑ ๐ ๐ฏ๐ฟ๐ถ๐ป๐ด ๐ฏ๐ฎ๐ฐ๐ธ ๐บ๐ ๐ผ๐ฝ๐๐ถ๐ฐ๐ฎ๐น ๐ฟ๐ฒ๐ฝ ๐ฎ๐ป๐ฑ ๐ผ๐ฝ๐๐ถ๐ฐ๐ฎ๐น ๐๐ต๐ผ๐ฝ ๐ฐ๐ผ๐ป๐๐ฒ๐ป๐ ๐ฐ๐ฎ๐น๐ฒ๐ป๐ฑ๐ฎ๐ฟ๐ ๐๐ต๐ฎ๐ ๐ ๐๐๐ฎ๐ฟ๐๐ฒ๐ฑ ๐ผ๐๐ฒ๐ฟ ๐ฏ ๐๐ฒ๐ฎ๐ฟ๐ ๐ฎ๐ด๐ผ? โฃ โฃ #SocialMediaMarketingTip โฃ #LTKtravel @shop.ltk http://liketk.it/3q2cqโฃ #eyecareprofessionals #retailmarketing
1 or 2? (Or 3?) โฃ โฃ #FrameFriday: ๐ ๐ถ๐ ๐ ๐ถ๐ ๐ ๐จ๐ฌ๐ด๐ง๐ฉ. โฃ โฃ #miumiueyewear #VisionExpo #VisionExpoWest #designereyewear #eyecareprofessionals #eyewearstylist #eyewearshop #eyewearstore #opticalstore #luxuryeyewear #sandiegoblogger #opticalboutique #eyeweartrends #eyewearstyle #eyewearboutique #eyewearlovers
WOW! Just Wow. Honored to meet and listen to Dr. Connie Mariano, at the @opticalwomenโs Connection Series Luncheon at @vision.expo. She kept me laughing, kept my adhd brain attentive the whole time and had me leave inspired. Looking forward to reading her book now. (Iโve heard itโs great!) Dr. Mariano was the first military woman to become the White House Physician to the President, the first female Director of the White House Medical Unit AND the first Filipino American in US history to become a Navy Rear Admiral. #OWALovesVegas #VisionExpo #VisionExpoWest #lifeatluxottica #eyecareprofessionals #eyewearstylist #eyewearshop #eyewearstore #opticalstore #optometrists #eyedoctor #optician #opticalboutique #opticalshop
#FlashbackFridays: Last monthโs Vegas trip visiting customers with my work wife and then eating (& drinking) everything at night. ๐๐ทโฃ โฃ #lifeatluxottica #coworkersandfriends #pradaeyewear #raybanglassesโฃ #womenwholead #womenwithambition #businessstrategies #businessconsultant #smallbusinesstips #smallbusinessmarketing #opticalshop #marketingconsultant #businessmarketing #smallbusinessdevelopment #smallbusinessconsultant #pradaglasses
Using relevant, targeted hashtags on your posts and stories is still one of the best ways to get discovered by new audiences on Instagram which can translate to more customers for your business. How to Use Them Using #glasses has been used 24.5 million times, meaning the likelihood of your post ever being seen by someone who searches that hashtag is almost impossible. While the most popular hashtags on Instagram have been used millions of times, that doesnโt mean youโre going to get a ton of likes and comments simply by adding #glasses, #sunglasses or #happy to your posts. Instead of using the most popular Instagram hashtags, itโs better to find and use hashtags that are smaller, more niche and are more relevant to you.
I don't go into my personal life very often because I prefer to keep my work life and my personal life separate, but this applies to both. HOWEVER, you can network and apply for jobs in your spare time, you can take classes to educate yourself for other jobs, etc, to work towards obtaining a new job aka changing your situation. However, I didn't realize until recently, how much my overall happiness effected my professional life. This Forbes article from November, discusses the happiness and success correlation and also lists 4 things you can do (from positive psychology leaders) to help you make your happiness a priority.