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The week in social: Tango, Bleep, and Percolate — 1000heads

Based on the success of the carousel ad format that Facebook recently introduced for advertisers which has driven 30-50% lower cost per conversion on average and 20-30% lower cost per click on average, the format is being extended to mobile app ads. Instant Articles, which debuted earlier this week, the crux of the new feature is that articles uploaded with this tool will load much faster than a shared article on Facebook, which has historically taken 8 seconds or more. In addition to this, instant articles will provide additional features such as the ability to zoom in on photos by tilting the smart-device, and videos included in articles will auto-play, much like they do on the news feed. The change log was detailed back in February but have only started recently rolling out, and among the inclusions are allowing users to represent their LinkedIn profile online using the API, allowing users to post certifications straight to their profiles, enabling companies to share professional content to LinkedIn with the company API, and more.

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