EMI Research

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EMI delivers quality, unbiased, market research data tailored to the needs of your business.

EMI’s unique combination of expertise, white-glove service and reach makes us your one-stop sample provider – Getting it done without compromise!

Location Cinncinnati, Ohio
Country United States of America
Member Since JULY 20, 2020
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Highlights
ESOMAR 28 and Election Updates, MRX Branding, and More

On this episode, Brian Lamar and Producer Brian discuss the latest happenings in the market research industry, including news and some recent opinion articles. They then talk about how Producer Brian could best explain his job to a group of 6-year-olds during an upcoming career day at his daughter’s school. In the second ESOMAR new story, they talk about the results of the recent ESOMAR council elections, including the new President Kristen Luck, and council member List Wilding Brown. You can learn more about EMI’s DIY sample platform, CONNECTOR, and request a demo by visiting our website at www.emi-rs.com/connector/. Missed one of our webinars or want to get some of our whitepapers and reports?

ESOMAR 28 Updates: What They Mean and Why You Should Care

One of the most important documents that buyers of sample utilize has been the ESOMAR 28 Questions to Help Online Sample Buyers, which outlines 28 questions that can be used to evaluate and easily compare sample providers as they all answer the same questions. The questionnaire did not simply gain a couple questions or tweak some verbiage; it has been fully revamped to better address more modern sampling, innovation, and current changes in the industry. Some organization may only want sample, where others may be looking for more of a “one-stop shop” — the new questions help a potential buyer understand what they would be getting. By understanding how knowledgeable a company is about sampling methodologies, and in the case of the programmatic sampling, how the algorithms work, would be a key factor for a potential buyer.

Intellicast S4E11 – New Products, New Partnerships

On today’s episode, Jason Inderhees joins Brian Lamar and Producer Brian to discuss all the latest market research news. Kicking the episode off, the guys talk about a recent video by Lisa Wilding Brown on Bob Lederer’s podcast responding to an article by Grey Matter. In the last couple of stories, the guys talk about Annie Pettit’s new role with E2E Research and the new partnership between DISQO and Research Results. You can learn more about EMI’s DIY sample platform, CONNECTOR, and request a demo by visiting our website at www.emi-rs.com/connector/. Missed one of our webinars or want to get some of our whitepapers and reports?

Michael Willens of Adler Weiner Research

On today’s episode, Michel Willens, Managing Director and Partner at Adler Weiner Research, joins Brian Lamar and Producer Brian to talk the challenges in-person facilities have faced, along with the changes they have made to made clients and participants feel safe to return in in-person qualitative research. The guys then talk about different industries they have seen either increase or pull back their research efforts, both on a qualitative and quantitative perspective. Finally, Michael talks about the safety precautions that they have put in-place to ensure that they are not only following the CDC guidelines, but how they are going above and beyond to make respondents feel safe in their facilities. You can learn more about EMI’s DIY sample platform, CONNECTOR, and request a demo by visiting our website at www.emi-rs.com/connector/. Missed one of our webinars or want to get some of our whitepapers and reports?

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